Download - AIR ARABIA CASE STUDY
AIR ARABIACase study
Air Arabia ? 🤔
Founded in February 2003Services in 115 Destinations Using 44 Aircraft Headquarters: Sharjah International Airport
FIRST AND LARGEST LOW COST CARRIER
IN MIDDLE EAST & NORTH AFRICA
CUSTOMERS
MIDDLE CLASS PEOPLE
85 % OF POTENTIAL CUSTOMERS CANNOT AFFORD FLYING EXPENSES
FINDING THE OPPORTUNITIES EXPANDING SERVICES
IN VARIOUS REGIONS,WHERE OUR POTENTIAL CUSTOMERS
PLENTY
OPPORTUNITIES
CREATE MORE HUBSTO LINK ARABWITH AFRICA
INTENSE COMPETITION
FLY DUBAIFLYNASEMIRATESROTANA ETIHAD AIRWAYS
MINI CASE STUDIES
1. AIR ARAB has Succeeded in profitability challenging in big established airlines
companies in the Middle East and North Africa.Why don't all other airlines apply the
same business model as AIR ARABIA ?
Quality & low cost
What challenges Does Air Arabia face ? Do you think that the company will be able to maintain its leadership position in the LCC market in the Middle
East & North Africa? What will happen if other airlines apply the same business model as Air
Arabia?