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DEMAND IS BACK
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RECORD DEMAND IN NORTH AMERICA
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RECORD DEMAND IN NORTH AMERICA
Significant growth
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NEW SUPPLY IS SLOW
Lack of new supply + increased demand =
increased rates
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WHERE IS THE NEW SUPPLY GROWTH?
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VERY LITTLE GROWTH IN THE LARGE HOTEL SEGMENT
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ADR GROWTH IN GROUP HOTELS
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RATES NOW EXCEED 2007 AND ARE GROWING
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REVPAR EXCEEDING 2007 LEVELS
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2014 FORECAST MAJOR MARKETS
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2015 FORECAST MAJOR MARKETS
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2009 GLOBAL BASELINE
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2013 GLOBAL IMPROVEMENT
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2014 FORECASTED GLOBAL PERFORMANCE
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AM&HS SUMMARY, MAXIMIZE YOUR ROI & ROO
Large conventions need to secure space in advance of the increasing demand to have best choice of options. Proactive planning saves money and increases options for all groups large and small.
Budgets need to take into consideration the market conditions and potential attendee increases.
Communicate your business value proposition. Make sure your business case is understood from the beginning. Hotels and resorts want to know 100% of the financial opportunity.
Consolidate buying leverage through multi-year and multiple program bookings. Safeguard with creative attrition and cancellation strategies.
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