Download - An Overview of Walton
![Page 1: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/1.jpg)
GLOBAL UNIVERSITY BANGLADES(GUB) Welcome
![Page 2: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/2.jpg)
Welcome To Our Presentation
An Overview of
![Page 3: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/3.jpg)
GLOBAL UNIVERSITY BANGLADESH (GUB) BARISAL
Submitted To
Md.Mahiuddin Sabbir
Lecturer, Dept. Of Business Administration
Global University Bangladesh (GUB),Barisal.
Submitted ByGroup members name & ID
Isttiak Hossain :162-001-038
Sabbir Hossain :162-001-021Nahiddujaman Nahid :162-001-027
Abdulla Al Imran :162-001-029
Batch :162
Course code : MAT -108
Program : BBA
![Page 4: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/4.jpg)
![Page 5: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/5.jpg)
Introduction
• Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.
• It is a sister concern of R.B. Group.
• Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.
• It’s headquarters is situated at Dhaka, Bangladesh.
![Page 6: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/6.jpg)
Company Profile
• Name: Walton Hi-Tech Industries Limited.• Type: Private Limited Company.• Industry: Home Appliances, Consumer Electronics and Automobiles.• Founded: Walton Hi-Tech Industries Limited set up its manufacturing industry at Chandra,in Kaliakoir of Gazipur, about 40km (25 miles) north of the capital Dhaka, in 2006.
• Parent Company: Rezvi and Brothers, formed in 1977, which was later merged with R.B. Group, a leading business conglomerate in private sector of Bangladesh. There are eight sister concerns under R.B. Group and Walton Hi-Tech Industries Limited is one of them.
![Page 7: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/7.jpg)
Company Profile
• Founder Chairman: S.M. Nazrul Islam, Founder Chairman, of WaltonHi-Tech Industries Limited.• Headquarters: Dhaka, Bangladesh.• Areas Served: Bangladesh, South Asia, North America, Australia, MiddleEast and Africa.
• Manufacturing Capacity:1.4 million Refrigerators and Freezers, 300,000 Motorcycles, 300,000 Air-conditioners.
• Walton Micro-Tech: 1 million Televisions (3D, LED, LCD, CRT).• Employees: 10,000 (directly employed) and 20,000 (indirectly employed)
![Page 8: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/8.jpg)
Board Of Directors
• S.M. Nurul Alam Rezvi, Chairman, R.B. Group.
• S.M. Shamsul Alam, Managing Director, R.B. Group.
• S.M. Ashraful Alam, Managing Director, Walton Hi-Tech Industries Limited.
• S.M. Mahbubul Alam, Director, R.B. Group.
• S.M. Rezaul Alam, Director, R.B. Group.
• S.M. Monjurul Islam Ovee, Director, R.B. Group.
• Ilias Kanchan, Executive Director, Walton Hi-Tech Industries Limited.
![Page 9: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/9.jpg)
Vision
• Walton vision is “ AMADER PONNO” that means Walton ltd. is always there to help the customers get the full assistance of communications services in their daily lives.
• There are the 120 outlets different place in our country.
![Page 10: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/10.jpg)
Mission
• The company desires to provide the latest technology based products with innovative design, excellent quality and many different models & capacities.
![Page 11: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/11.jpg)
Services & Functions
• Walton pursues its 21st century vision of becoming a true universal digital brand through innovative design, latest technology and proper customer satisfaction.
• Walton service network is the country’s only ISO 9001:2008 Standard Certified after sales service network.
![Page 12: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/12.jpg)
International Market:
•The products of the company have acquired a significant local market share and are also exporting to different countries in the world like United Arab Emirates, Myanmar, Sudan, Qatar etc.
•And they are also preparing for huge market access to Australia, Singapore, Poland, Romania, Ethiopia, Saudi Arabia, South Africa, Oman, Kuwait, Yemen, Bhutan, Nepal, Bahrain, Nigeria and Ghana.
![Page 13: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/13.jpg)
Advertising Policy
![Page 14: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/14.jpg)
TVC
• WALTON uses Channel I; A.T.N Bangla; NTV and other Bangladeshi channels for their advertising purpose. Also maintaining a special program in Bangla Vision named “Walton Mobile Music Club” by WALTON Hi-tech Industries Ltd.
![Page 15: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/15.jpg)
Newspaper
• Three Major Newspaper ‘Jugantor’, ‘Bangladesh Pratidin’ and ‘prothom-Alo’ are used for their advertising purpose. In English version, they used ‘The Daily Star’and ‘New Age’ for placing advertisements. Also, they used other newspapers if required.
![Page 16: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/16.jpg)
Social Sites
• Walton understand that the future direct response advertising occur through related social site. Walton concentrates in here to capture the most attraction from the customers.
![Page 17: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/17.jpg)
Billboard and Posters
• Billboard is the most important marketingtools to attract the potential consumers.
• People become aware of the brand.
• Very few numbers of Walton uses foradvertising throughout the country.
![Page 18: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/18.jpg)
Point of purchase
• Consumer can purchase product in different outlet of Walton.
• Walton has a strong chain outlet all over the country.
• Potential consumers go there and purchase whatever they like.
![Page 19: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/19.jpg)
WALTON PRODUCTS
![Page 20: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/20.jpg)
WALTON PRODUCTS
![Page 21: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/21.jpg)
Upcoming Products
![Page 22: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/22.jpg)
Main Products
![Page 23: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/23.jpg)
Competitors Analysis Walton Refrigerator
![Page 24: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/24.jpg)
Walton mobile
![Page 25: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/25.jpg)
Walton Microwave
![Page 26: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/26.jpg)
Walton Motor Cycle Competitors
![Page 27: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/27.jpg)
Market Comparison
Price Quality Variety DistributionScoop For
Growth
Walton **** ** * *** ****LG *** **** **** **** **
Sony * *** *** * *
Singer *** ** ** ** **
Samsung ** *** ** * *
![Page 28: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/28.jpg)
CSR Activity of Walton
Walton
Regulatory Compliance
Greenhouse Gas
Emissions
Water Consumption
Energy Consumption
![Page 29: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/29.jpg)
Walton High tech company Ltd
![Page 30: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/30.jpg)
Conclusion
• Walton has become a company to be proud of in the export arena.
• Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.
![Page 31: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/31.jpg)
DO YOU HAVE ANY QUESTION?
![Page 32: An Overview of Walton](https://reader038.vdocument.in/reader038/viewer/2022110109/5a666e797f8b9a47688b6379/html5/thumbnails/32.jpg)