GLOBAL UNIVERSITY BANGLADES(GUB) Welcome

Welcome To Our Presentation

An Overview of

GLOBAL UNIVERSITY BANGLADESH (GUB) BARISAL

Submitted To

Md.Mahiuddin Sabbir

Lecturer, Dept. Of Business Administration

Global University Bangladesh (GUB),Barisal.

Submitted ByGroup members name & ID

Isttiak Hossain :162-001-038

Sabbir Hossain :162-001-021Nahiddujaman Nahid :162-001-027

Abdulla Al Imran :162-001-029

Batch :162

Course code : MAT -108

Program : BBA

Introduction

• Walton Hi-Tech Industries Limited, commonly referred to as Walton, is a private limited company of Bangladesh.

• It is a sister concern of R.B. Group.

• Walton is one of the largest electrical, electronics and automobiles manufacturing companies in South Asia.

• It’s headquarters is situated at Dhaka, Bangladesh.

Company Profile

• Name: Walton Hi-Tech Industries Limited.• Type: Private Limited Company.• Industry: Home Appliances, Consumer Electronics and Automobiles.• Founded: Walton Hi-Tech Industries Limited set up its manufacturing industry at Chandra,in Kaliakoir of Gazipur, about 40km (25 miles) north of the capital Dhaka, in 2006.

• Parent Company: Rezvi and Brothers, formed in 1977, which was later merged with R.B. Group, a leading business conglomerate in private sector of Bangladesh. There are eight sister concerns under R.B. Group and Walton Hi-Tech Industries Limited is one of them.

Company Profile

• Founder Chairman: S.M. Nazrul Islam, Founder Chairman, of WaltonHi-Tech Industries Limited.• Headquarters: Dhaka, Bangladesh.• Areas Served: Bangladesh, South Asia, North America, Australia, MiddleEast and Africa.

• Manufacturing Capacity:1.4 million Refrigerators and Freezers, 300,000 Motorcycles, 300,000 Air-conditioners.

• Walton Micro-Tech: 1 million Televisions (3D, LED, LCD, CRT).• Employees: 10,000 (directly employed) and 20,000 (indirectly employed)

Board Of Directors

• S.M. Nurul Alam Rezvi, Chairman, R.B. Group.

• S.M. Shamsul Alam, Managing Director, R.B. Group.

• S.M. Ashraful Alam, Managing Director, Walton Hi-Tech Industries Limited.

• S.M. Mahbubul Alam, Director, R.B. Group.

• S.M. Rezaul Alam, Director, R.B. Group.

• S.M. Monjurul Islam Ovee, Director, R.B. Group.

• Ilias Kanchan, Executive Director, Walton Hi-Tech Industries Limited.

Vision

• Walton vision is “ AMADER PONNO” that means Walton ltd. is always there to help the customers get the full assistance of communications services in their daily lives.

• There are the 120 outlets different place in our country.

Mission

• The company desires to provide the latest technology based products with innovative design, excellent quality and many different models & capacities.

Services & Functions

• Walton pursues its 21st century vision of becoming a true universal digital brand through innovative design, latest technology and proper customer satisfaction.

• Walton service network is the country’s only ISO 9001:2008 Standard Certified after sales service network.

International Market:

•The products of the company have acquired a significant local market share and are also exporting to different countries in the world like United Arab Emirates, Myanmar, Sudan, Qatar etc.

•And they are also preparing for huge market access to Australia, Singapore, Poland, Romania, Ethiopia, Saudi Arabia, South Africa, Oman, Kuwait, Yemen, Bhutan, Nepal, Bahrain, Nigeria and Ghana.

Advertising Policy

TVC

• WALTON uses Channel I; A.T.N Bangla; NTV and other Bangladeshi channels for their advertising purpose. Also maintaining a special program in Bangla Vision named “Walton Mobile Music Club” by WALTON Hi-tech Industries Ltd.

Newspaper

• Three Major Newspaper ‘Jugantor’, ‘Bangladesh Pratidin’ and ‘prothom-Alo’ are used for their advertising purpose. In English version, they used ‘The Daily Star’and ‘New Age’ for placing advertisements. Also, they used other newspapers if required.

Social Sites

• Walton understand that the future direct response advertising occur through related social site. Walton concentrates in here to capture the most attraction from the customers.

Billboard and Posters

• Billboard is the most important marketingtools to attract the potential consumers.

• People become aware of the brand.

• Very few numbers of Walton uses foradvertising throughout the country.

Point of purchase

• Consumer can purchase product in different outlet of Walton.

• Walton has a strong chain outlet all over the country.

• Potential consumers go there and purchase whatever they like.

WALTON PRODUCTS

WALTON PRODUCTS

Upcoming Products

Main Products

Competitors Analysis Walton Refrigerator

Walton mobile

Walton Microwave

Walton Motor Cycle Competitors

Market Comparison

Price Quality Variety DistributionScoop For

Growth

Walton **** ** * *** ****LG *** **** **** **** **

Sony * *** *** * *

Singer *** ** ** ** **

Samsung ** *** ** * *

CSR Activity of Walton

Walton

Regulatory Compliance

Greenhouse Gas

Emissions

Water Consumption

Energy Consumption

Walton High tech company Ltd

Conclusion

• Walton has become a company to be proud of in the export arena.

• Walton has truly redefined Bangladesh from being a consumer country to a producer country for home appliances.

DO YOU HAVE ANY QUESTION?