Download - Analysis of a Music Video
Locations
The locations used in this video are as
shown, a small, dingy apartment, estates
in London, skate parks and several fields.
The room isn’t the cleanest place but it
looks like some where that echoes the
main lyrics “We found love in a hopeless
place; that place being represented by the
mess and small and somewhat
uncomfortable space when the two have
lost all intimacy.
The music video has various shots from
rundown estates, small fish and chip
shops, streets and arcades.
The lighting in most of these shots are
natural and low key, most likely connoting
the tragic nature of the relationship of the
characters.
Effects
The effects as shown opposite with
the projections of miscellaneous
footage over the artist herself acts a
medium that could reflect her state
of mind or what she’s feeling.
This effect is something I want to
use in my own music video, making
it act as a visual representation of
him reliving his memories.
Shot types
The shots types that are in this
video are sometimes stock
footage like the eye and the
buildings crashing. Some of the
shots are of pills falling down
against a surface, which
connote some sort of
intoxication related to her
current state of mind.
Like most of this video with the
non-performance shots, is
handheld, making it as if the
viewer is also a part of some of
the experiences. I think that for
our song in some of the
moments where the lyrics talk
about the him and his ex-partner
handheld would be a good way
to film the intimate moments
rather than static shots.
Props & Costume
The props included in this video
are things like cigarettes, things
one would find in an apartment.
The costume follows a grunge-y
trend with the acid washed denim
skirts and jackets, graphic t-shirts,
oversized jumpers.
The costumes is quite typical of a
few individuals in areas like
London, with the grunge style
suiting somewhere like the
rundown estate in parts of London.
The costume is an essential way
of branding the artist, as seen in
her digipak, so that is something
that I am going to think about.