Download - Apple Watch for News. The Hype and Beyond
Apple Watch
by Deniz Ergürel
31 May 2015 - Washington DC WANIFRA World News Media Conference
Wearables Workshop
The Hype & Beyond
Smartphones have become successful, because they promised us one thing:
“You will never get bored”
What is the promise of smartwatches?
To keep us in the know, with a smart and fashionable way
The promise of the smartwatches:
What is Apple Watch?
iPhone is not only a phone. Apple Watch is not only a watch! “Watch” is a physical form to facilitate our adoption to new technology
A personal computerWrapped around our wristsIn a fashionable way
Apple Watch
Apple Watch 3 Key Points
Notifications The best way to bring content to the attention of users.
Be careful! There is a fine line between notifying and jiggling the users’ wrist all day.
The watch becomes a filtering tool, a gate keeper.
Personal DeviceWalks, runs and sleeps with you. Senses your pulse.
Most
How can news organizations provide relevant content in the most personalized way?
The most intimate computer experience in history!
Health & Fitness It is the main idea behind Apple Watch
Can news organizations think out of the box, and offer a different experience to users?
> Challenge < How can news organizations, bring out an attractive experience on delivering news to users’ wrists?
- Time Sensitive Personal Alerts - Location Triggers - Audio News Bulletin - Read It Later - Follow Me!
> Ideas for news <
ThinkDifferent !This is not a watch!
Deniz Ergürel @denizergurel / [email protected] / www.denizergurel.net
