Download - Approach and learnings data @de persgroep
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How @DePersgroep turns Big Data
into smarter & actionable data
Approach and learnings
dirk.milbou@ persgroep.be@dirkmilbou
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NewsmediaMagazinesFinancial media
services
TV
radioIndustrial services
De Persgroep : Belgium, The Netherlands, Denmark
Data strategy : Create 360° consumer insights
and turn it into (real time) action
Unregistered User
Registered User
Single copy buyer
subscribermember
Valu
e (A
RPU
)
Customer journey’s Engagement
LTV
Our program is build around 5 components
Collect Store Control
Analyse
Act
Collect
Data silos prevent a 360° single consumer view
Collect : Anonymous > login > social > profile
Sign in process is crucial
Make data available centrally
A new data architecture is neededAvoid inconsistency in different
applications
Store
Control
Data Governance to enhance customer experience :
Quality, Curation, CompletenessData privacy and -protection to avoid leakage
Analyse
Make your data speak
Dashboarding = story tellingDescriptive and diagnostic
Datamodelling = scoring consumers for action
Predictive and prescriptive
Act
Without action, data is just a bunch of data
From multi-channel to omni-channelStart your use cases from ‘act
Change is not easy
Organizational challenge It is time- and cost consuming Tools and techniques evolve quickly Inject new skills, train your (data) people Start small, create evidence : you can’t
define everything upfront
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We love DATA for it’s BIG returnNot for it’s big complexity ;-)
dirk.milbou @ persgroep.be@dirkmilbou