Session: G-3 E. Brent Kelly, Ph.D. President and Principal Analyst KelCor, Inc. Vice President and Principal Analyst, Constellation Research [email protected]; [email protected]
Apps, Apps, and more Apps - New WebRTC Business Models
Session Presenters
• Labinot Bytyqi – Founder and CEO, Solaborate
• Ed Guy – Vice President Engineering, Truphone, Inc.
• Tiago Paiva – CEO and Co-Founder, Talkdesk, Inc.
• Jeremy Thomas – CTO and Co-Founder, Popexpert, Inc.
Labinot Bytyqi Founder and CEO Solaborate LLC [email protected]
About Solaborate
Solaborate is a social networking platform dedicated to technology professionals and companies to connect, collaborate and create an ecosystem around products and services. Solaborate provides technology professionals a central place with the right tools and services to collaborate in real time - both internally and externally.
Solaborate features
End User Profile
Company Profile
Products/Services Profile
WebRTC Usage
Revenue Model based on content
• Pay for Impressions (CPM)
• Pay for Click (CPC) Ads
• Pay for Impressions (CPM)
• Pay for Click (CPC)
Sponsored Ads
Global Ad Spending Market
$54.20 $55.20 $61.80
$68.70
$79.00
$87.40
$96.80
2008 2009 2010 2011 2012 2013 2014
Global Forcasted Ad Spending in Billions
Edward T Guy, III, Ph.D. VP Engineering Truphone [email protected]
About Truphone
• Truphone is the only mobile operator with a unified global network infrastructure which expands the borders of your home territory beyond a single country
• We expand the borders of your home territory beyond a single country
• Over 500 Employees in offices across 4 continents
• Customers range from individual consumers to 3 of the largest 5 banks in the world
• Backed by leading investors, such as Minden
• Proud of strong intellectual property portfolio of patented innovations
• A leader in WebRTC development
Truphone History of Firsts September Launches first Mobile VoIP application 2006
June Releases functionality for VoIP over 3G and SMS over IP 2007
April Acquires SIM4travel, its first foray into the GSM industry May Releases version 4.0, incorporating Truphone Anywhere, an automated
call-through and call-back application July The first VoIP application available through iTunes® for the iPhone® October Releases Truphone Anywhere application for BlackBerry® December iPod Touch release, allowing free iPod-to-iPod calling
2008
January Releases application for Android® platform & IM capabilities 2009
2010 January Launches first commercially available Android® VoIP application April Launches first VoIP application for the iPad®
2011 November Launches network-based Mobile Recording for voice, data and SMS
2012 November Launches Truphone for Business in USA with Additional Countries
WebRTC is a Gateway to Mass Adoption
• Light • Not committed to anything • Enjoys experimenting • Wants to be first • Cool factors
• Free is best!
• Comfortable with technology
• Sacrifices in exchange for cost savings or cool factor
TRIAL • Moderate
• Loves a handful of things • Cost savings • Convenience • Service availability
• Best deal available
• OK with shortcomings • Uses multiple devices • Unlocks devices • Pre-paid short term
ACCEPTANCE • Heavy
• Committed to single solutions • Simplicity & convenience • Straightforward billing • Ahead of the curve • Consistently reachable
• Willing to pay for value
• Wants everything to just work • Post-paid long term
(source: Comunicano)
EVANGELIZATION Usage
Commitment
Emotional Drivers
Price Sensitivity
Comfort Level
Motivation and Use Cases
Reduces Development complexity • Lowers cost & reduces risk • Better TTM • Can embed in customer solutions • Standards-based integration • Nearly instant global reach
Exemplary Use Cases: • Brokerage house
• Customer web page with mobile recording for Dodd-Frank compliance • Enterprises
• Ad hoc conferences internal staff and with suppliers • Physician to Patient
• Secure and structured communications meets HIPAA regulations
Tiago Paiva CEO Talkdesk [email protected]
What is Talkdesk?
• Call Center Software for SMBs (software and telecom)
•Used for sales and support
• Increases customer satisfaction by 25%
• Increases leads/prospects contacted by 400%
Why Talkdesk?
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Monetization
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• SaaS (monthly fee per agent)
• Telecommunications (price per minute) •Add-ons (e.g: power dialer, predictive dialer, enhanced caller ID
and lead-to-call) • Customization
Jeremy Thomas CTO, Co-Founder popexpert [email protected]
Our Mission
Connect with
We’re a Marketplace for Experts
Should we Charge for this?
226327
Work Around
Quality Guarantee
Questions 1. How do you see monetizing WebRTC?
2. Are you building a new business model or converting an existing one using the capabilities of WebRTC?
3. Is your monetization direct from the users?
4. Are you developing a subsidized monetization model?
5. How are you collecting your revenue?
6. How many transactions will generate a great business for you?
7. Are there existing businesses and/or business models that you foresee disrupting with your model?
8. How are you funding your development and GTM?
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