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Page 1: Aspiration or subversion? Teens co-creating brand adverts on Tumblr

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Page 2: Aspiration or subversion? Teens co-creating brand adverts on Tumblr

Global brand ranking: #25

Brand value: $16.2 billion

Market capitalisation: $43 billion

Global brand ranking: #59 (2009)

Brand value: $6.7 billion

Global brand ranking: #60

Brand value: $3.9 billion

Market capitalisation: $13.6 billion

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I create for what I cant speak aloud. Art is resistance

is this real? cos I lurv it ;D

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70,422

19,087

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"Any advert in a public space that gives you no choice whether you see it or not is yours. It’s yours to take, re-arrange and re-use. You can do whatever you like with it. Asking for permission is like asking to keep a rock someone just threw at your head. You owe the companies nothing. Less than nothing, you especially don’t owe them any courtesy. They owe you. They have re-arranged the world to put themselves in front of you. They never asked for your permission, don’t even start asking for theirs."

Banksy


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