Download - Attracting gen y
REGENERATIONHow Gen Y is influencing the
future of brands.
Presented by:Justin Foster
Brand Strategist
Who is Gen Y?
Gen Y Stats:• Approximately 85 mil in US• Spend $200b annually• 95% likely to do web research• 85% likely to ask a friend
4 Influences• Raised in groups• Trophies for everyone• Technology• Abundance
How do they think?
The Gen Y Culture:• Individualistic• Authentic• Transparent• Service• Fun
Much more like Boomers than
Gen X’ers
So how do you market to them?
You don’t.
They find you.
Pull vs.
Push
What is a “Brand”?
A relevant, meaningful
presence in the marketplace.
How do you stay relevant?
7 Elements of Relevance1. Talent2. Style3. Communication4. Technology5. Authenticity6. Influence7. Youthfulness
Talent
Style
Communication
Technology
Authenticity
Influence
Youthfulness
5 Must-Have Tools:1) Logo*2) Web site*3) Marketing collateral*4) Stories5) Facebook
*That doesn’t suck
Find Me:Phone: 208.841.3497
Email: [email protected]
Book: oatmealvbacon.com
Consulting: fosterthinking.com
Twitter: @fosterthinking
Facebook: /justinfoster