Visit Lydia’s Marke/ng Consul/ng at www.lydiamarke/ngconsul/ng.com
Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870
B2B Marketing When to Hire vs. OUTSOURCE
Summary of outsource opportuni1es
Brand Strategy and Messaging • Process and framework • Industry and customer research • Executive roundtables • Data analysis Sales/Marketing Integration • Strategy and playbook to align sales and marketing
teams • Gap analysis • Training and internal workshops
Summary of outsource opportuni1es (cont.)
Digital Marketing, Data and Operations • General advice to get you on track • Organizational structure and roadmap • Critical specialists that aren’t needed full time (e.g.
marketing automation integration) Content Marketing • Content strategy and subject-matter-expertise • Creative ideas for design, production and delivery • Writing • Social media management
Much depends on your company’s size, budgets and goals.
For more context and the full narrative, check out the
Blog Post and Infographic at Lydia’s Marketing Blog. Or this related blog post How to Organize a B2B Marketing Department
Let me know if I can help. Visit www.lydiamarke/ngconsul/ng.com Contact informa/on: LYDIA VOGTNER lydia@lydiamarke/ngconsul/ng.com 415-‐672-‐1870