Integrate'sB2B Marketing Solutions
I. Strategy Development
02 Fulfillment&QualityAssurance
UnifiedDistribution
VettedMarketplace
VendorProfiles&Statistics
MediaLibrary
Messaging Center
MandatorySellerAgreement
DedicatedAccountSupport
08 FlexibleCampaignOfferings
PricingModels
PreciseTargeting
MarketingMethods
II. Strategy Implementation
07 CustomizationFeatures
FieldOrdering&DeliverySettings
DataAppending
DataVerification
LeadExchangeValidation
III. Strategy Optimization
10 AnalyticalTools&Reporting
DashboardFeatures
CPLCampaignReview
01 Integrate, B2B Solutions
Integrate'sCentralizedMedia-ManagementPlatform(CMMP)andservicesprovide
benefitsthatsurpassthoseofferedbyanyadnetwork,exchangeorplatform.A
regulatedecosystemunifiesdigital,performanceandtraditionalmediavianumerous
campaignmodels,providingtheanalyticaltoolsandreal-timedatanecessarytomake
informedcampaigndecisionsandensureanunmatchedlevelofquality.
Integrate'sadvantagesextendtomeettheneedsofadvertisersinmorethan75B2B
verticals.Combined,Integrate'sCMMPandservicesfacilitateeffectivecross-channel
strategydevelopment,implementation,analysisandoptimization,affordingadvertisers
additionalflexibilityvianinecampaignpricingmodels,numerouspublicationchannels
andexpansivefulfillmentopportunities.
Integrate'sB2B Marketing Solutions
InternalOperations
Integrate
Campaign Development &
Deployment
CMMP
PublishersDataProvidersWarehousesDatabasesResearch Incoming Data
Outgoing Data
MarketersIntegrationsLeadNurturingLeadScoring CRMs
External
RelationshipsReal-Time Tracking & Reporting
Risk Mgmt.
Publisher Consolidation
& Vetting
Data Acquisition
Transparency& Compliance
Fraud Prevention Technology
Market Research Third-Party Data Gathering
Competitor Analysis Audience Discovery
Effective Analysis & Data-Driven Optimization
Creative AssetsTargeting Selections Marketing Methods
02 Integrate, B2B Solutions
StrategyDevelopment:Fulfillment&QualityAssurance
ExternalrelationshipsandCMMPinternaloperationscombinewithinIntegrate’s
ecosystem,automatingmulti-channelmarketingtobenefitadvertisersinmultiple
capacities.
Unified Distribution—Integrate'sCMMPandservicesallowadvertisersto
comprehensivelyplan,track,analyzeandoptimizetheirmarketingstrategiesin
acentrallocation.
• Find fulfillment across a regulated
ecosystem unifying digital,
performance and traditional media
• Manage all of your online, mobile
and offline campaigns through
one platform
Browse Sellers — Dashboard feature allows advertisers to filter Sellers by geo, vertical, campaign type, marketing methods and campaign-specific restrictions.
03 Integrate, B2B Solutions
Vetted Marketplace—Planmediabuysamongtrustedpublishers.
• All media vendors must pass a rigorous screening process to obtain admission
into the Integrate marketplace; thousands have failed to gain entry
• Integrate continues the vetting process post-approval, reviewing live accounts
to ensure continued compliance and removing immediately any publishers found
violating best practices
Vendor Profiles & Statistics—Makeinformeddecisionsregardingcollaboration,
removingtheriskofblindteststhatgamblevaluablebudgetonbuyswithpotentially
unqualifiedvendors.Reviewprofilesthatcontain:
• Company descriptions
• Third-party trade references
• Integrate Buyer recommendations
• Performance statistics and return rates
• Marketing methods used and verticals
of expertise
04 Integrate, B2B Solutions
Media Library—Easilyshare
ownedmediaacrossmyriadcampaigns.
Integrate'sMediaLibrarymitigates
creativetransmissionproblems,enabling
creativeteammemberstologinto
instantlyuploadandshareownedmedia.
Tofurtheraidorganization,theMedia
Libraryincludesafeaturethatdelineates
eachcampaign'srequiredcreativewitha
checklistdisplayingprogresstofacilitate
propercampaignmanagement.
Messaging Center—CommunicatedirectlywithSellerstoensurecompliance
andfacilitatecampaignsuccess.
• Negotiate pricing and allocation on a per-vendor basis
• Discuss campaign goals and parameters to ensure proper execution
• Review Seller performance to optimize campaigns and increase return on ad spend
05 Integrate, B2B Solutions
Mandatory Seller Agreement—Inordertorunacampaign,eachpublisher
mustviewandagreetothetermsoftheadvertiser'smandatoryagreementbefore
continuingwiththeoffer.
• Easily upload agreement through interface during the campaign creation process
• Address additional campaign restrictions
• Bind Sellers to marketing processes and campaign implementation conditions
• Eliminate the risk of Sellers violating terms and conditions
Fraud Prevention Technology —
Launchcampaignswithconfidence,
knowingIntegratewillprotectyour
marketingeffortsandbrandimage.
• Click and pixel fraud protection for
CPA and CPC marketing
• Intense data verification process for
CPL campaigns
• IVR filters for inbound call generation
• Voice file monitoring for Call Verified
Dedicated Account Support —
Simplifyyourmedia-buyingprocess.
Integrate’saccountsupport
representativesareavailabletoassist
advertiserswith:
• Profile optimization
• Campaign setup and troubleshooting
• Tracking, pixel placement and testing
• Campaign matching
06 Integrate, B2B Solutions
StrategyDevelopment:FlexibleCampaignOfferings
Fromcontentsyndicationandinboundcallgenerationtosocialengagementand
whole-funnelbranding,Integratestreamlinesthemedia-buyingprocesstoachieve
anyB2Badvertiser'sshort-andlong-termbrandgoals.
Pricing Models—Generateandnurtureleads,expandyourcompany’sbrand
awareness,buildindustrycredibilityanddrivesocialengagement.Integrateoffers
multiplepricingmodelstofacilitatecross-channelmarketingsuccess.
• Cost per Lead (CPL)
• Cost per Acquisition (CPA)
• Cost per Mille (CPM)
• Cost per Click (CPC)
• Cost per Fan (CPF)
• Cost per Inbound Call (CPIC)
• Cost per Download (CPD)
Precise Targeting—Influencethepurchasefunnelfrombeginningtoend,ina
targetedmanner.Developcustomizedquestionsorchoosefromoften-usedfilters:
• Anticipated Purchase Timeframe
• Geographic Location
• Need for Product / Budget
• Current Product Supplier
• Decision-Making Authority
• Company Size / Revenue
• Job Title
• Industry
Marketing Methods—Efficientlypromoteyourproductsandservices.Tailora
complementarymixofonline,mobileandofflinemarketingmethodstocreatea
seamlesscustomerexperienceacrosschannels:
• Dedicated Email
• Email Newsletter
• Contextual & SEM
• Call Center
• Online / Mobile Display
• Rich Media / In-Banner Video
• Radio, Print, Billboard & Television
• Social Media
07 Integrate, B2B Solutions
Demand-Side Platform (DSP)—Integrate’sDSPenablesmarketerstolocateand
buyadplacementsaccordingtonumeroussegmentcategoriesanddirectinventory.
TheDSPoperatesonadynamicCostperMille(dCPM)pricingmodel,usingreal-time
bidding(RTB)technologytobidoneachimpression’sactualreal-timemarketvalue.
Thisintelligenttechnologyprovidesgreatertrafficatareducedcost.
• Set desired CPA goal and designate targeted audience
• Allow technology to evaluate and bid on each impression’s real-time value
• Win the most valuable impressions for campaigns while conserving budget on
less-coveted inventory
Facebook —ViatargetedFacebookdisplayads,B2Bmarketerscannurturecurrent
leadsonaCPCorCPMbasis.Marketerssimplyuploadaprospectlist—Integrate'spubs
willtargetonlythosecontacts,ensuringbudgetisn'twastedonunqualifiedFacebook
users.
08 Integrate, B2B Solutions
StrategyImplementation:CustomizationFeatures
Integrate'splatformenablesB2Badvertiserstofurthercustomizetargetingfiltersanda
payable-leadprofile,aswellasleadformsandpostingoptions.Numerouscustomizable
featuresimprovetheefficiencywithwhichorganizationspromotetheiruniquevalue
propositionandofferings,attractingtheprospectsbestsuitedfortheirrespective
productsandservices.
Lead Forms —Enablingadvertiserstocreatecustomleadforms,Integrateensures
thateachbillableleadreceivedconformstoadvertiser-designatedspecifications
regardingrequireddatafieldsandacceptedpayable-leadvalues.Further,Integrate
willworkwithanythird-partyAPItodesignandimplementanautomateddata-posting
applicationthatsendsleadsdirectlytotheadvertisingorganization'sthird-partylead-
nurturingorCRMaccounts.
FieldOrdering&Delivery
Settings — Integrate’s
technologyenablescustomized
datadeliveryandco-location.
Whetherviapost,emailormanual
export,advertiserscandictate
thefield/datapointordering
duringthesecondstepofthe
campaigncreationprocess.The
customizabledeliveryoptions
allowfortheorderingofboth
dynamicandstaticdatapoints
onposted,emailedor
downloadedfiles.Edit Fields Tab — Second step of campaign creation process in which advertisers can enter and order fields/data points for posted leads.
09 Integrate, B2B Solutions
Host & Post — Completeleadsystemprovides
hassle-freedelivery,consolidatingallgeneratedlead
informationinauniform,intuitiveformat:
• Multi-format lead delivery capabilities
• Archived database of all leads received
• Uniform posting instructions for lead vendors
• Seamless integration with any third-party CRM,
marketing automation, ERP or ESP platform
(including Salesforce, Eloqua, Marketo and more)
Asset Development — Benefitfromin-house
graphicdesigners,programmers,researchersand
writers,requestingassistanceinanyaspectof
campaigndevelopment.Integrate’sexpertscan
developallnecessarycampaignassets
andtechnologicalintegrations.Delivery Settings Tab — Displays the specified order of dynamic fields to be posted.
Delivery Settings Tab — Third step of campaign creation process in which advertisers can choose whether leads are manually exported, emailed in real time or posted.
10 Integrate, B2B Solutions
Lead Exchange Validation —
DedicatedtoperfectingB2Blead
generation,Integrateperformsthe
followingmeasurestoprotectadvertisers
frominvalidleads:
• Verifies leads through a multi-step
verification process
• Checks every email for valid server
response
• Filters invalid data
• Screens illegitimate sources
• Tracks originating IP addresses
and lead counts
• Prevents duplicate lead posting
• Minimizes posting errors, ensuring
submission
• Offers phone validation to spot
check for quality
Data Appending — Accessadditional
prospectinformation,whenavailable,to
improveleadqualitybeyondcampaign
requirements.Additionaldatamayinclude
behavioral,demographicorpersonal
information.
Data Verification — Ensuresthat
advertisersonlypayforqualityleads.
Integrate’stechnology:
• Checks phone numbers for proper
formatting
• Confirms existence of residence and
business addresses
• Pings email servers to confirm
valid response
11 Integrate, B2B Solutions
StrategyOptimization:AnalyticalTools&Reporting
Integrate’sreportingcapabilitiesdrawuponthird-partydataproviders,enabling
advertiserstomanageoverallmediaspendandtrackeachoftheircampaignsinreal
time.NumerousreportsaccountforeveryadvertisingdollarspentandprovideB2B
marketerswithactionableperformancedata,ensuringefficiencyandmarketing
relevancyateverystageofthepurchaselifecycle.
Dashboard & Reporting —
Detailedperformancetracking
ensurestransparencyforevery
campaignrunwithIntegrate.
Accurate,real-timereportingenables
continuouscampaignoptimization,
allowingB2Badvertiserstocreate
customfilterstosortandaccess
up-to-datestatsbycampaign,
Seller,subID,creativeandlocation.
Generate and view campaign reports through your Integrate dashboard, customizing settings to break down designated date range results by campaign type, interval and chosen lead metrics.
12 Integrate, B2B Solutions
CPL Campaign Review — Savehundredsofmanhoursindataaccumulationand
analysis.Integrate'stechnologyenablesadvertiserstogenerate,viewanddownload
dynamicCPLreportsthroughtheirdashboarddisplay,deconstructingleadinformation
bycustomquestionfilters,geographiclocation,jobtitle,industryandmore.The
toolfurtherallows
advertiserstoview
leadinformationby
Sellerand/orcompare
performanceregarding
generated-lead
characteristics
andvolume.
Download campaign reports, requesting to receive all available lead metrics in a PDF document or PowerPoint presentation. The downloaded report will include a CPL Review chart for each campaign-specified lead filter.
13 Integrate, B2B Solutions
Specify a category for which to view reports, breakingdowncorrespondingleadcharacteristics.CPLCampaignReviewpresentsagraphicalviewofcampaignresults,delving beneathsurfacelevelcampaignrequirementsandintoeach attributeofthedesignatedpayable-leadprofile.
Assess Seller performance, viewingleadcharacteristicsgenerated
byasingleSelleroracrossSellersinacomparativereviewformat.This
enablesadvertiserstooptimizeCPLcampaignsinrealtime,basedon
actionableperformancedata
Designate a date range, toviewthecharacteristicsof
leadsgeneratedoverthe selectedcampaign'slifetime,inthelastweek,thismonth,last
month,year-to-date,lastyearorwithinacustomizeddaterange.
Review campaigns in an interactive, graphical format thatdisplayvaluableinformationinthemostlogical,usableway.Thetoolprocessesleadinformationinrealtimeasleadsarepostedtothecampaign,whichreduceserrorsinanalysisandensuresthatmarketersareactinguponthebestpossibleandmostaccurateinformationavailable.