Bacardi INSIGHTS ROOM The perfect mix of Analytics
Spoorwegmuseum, Utrecht
14 May 2019
Lelian Cestari Bacardi
Alain Streppel Magnus
Bacardi and Magnus
BacarDHI Insights Room
BacarDHI in a nutshell
The proof of concept
Technical solution
Predictive model
Conversational AI
5
INSIGHTS ENGINE + IMMERSIVE ROOM
BACARDHI IN A
NUTSHELLKEEP IT SIMPLE + REPEATEABLE + DISRUPTIVE.
Internal + ExternalSources
Data Extraction
Smart Insights
Normalization AI + ML
INSIGHTS DASHBOARD
COMPETITOR ANALYSIS
SENTIMENT ANALYSIS
CUSTOMER ANALYSIS
INVESTMENT ANALYSIS
THE
PROOF OF
CONCEPTFORECAST INSIGHTS
FORECAST SIMULATOR
10
“Complexity is your enemy. Any fool
can make something complicated. It
is hard to make something simple.”
Richard Branson
Billionaire
TECHNICAL SOLUTION
SCPHANA DB
ETLAnalytical
ViewOData Export
SAPANALYTICS CLOUD
Smart Discovery
Time Series
Visualize
CONSTRUCTCONSTRUCT CONSUME
• WHAT ARE THE FORECAST MAIN DRIVERS?
• HOW IS THE LEVEL OF INVESTMENT AFFECTING SALES?
• Extract data sources
• Data transformation
• Data modelling
• Creating views
• Orchestrate data transfer
• Actuals over time
• Demographic analysis
• Actuals & sentiment
• Actuals & competitors
• Time Series Forecast
• Simulation
MASTERVIEW QUERIES
FORECASTING
SIMULATION
VISUALIZATION
OUTPUT
SOURCE
Input ConfigurationStored
Procedure
Input Arimax
PAL Arimaxforecast
Output
BUILDING THE PREDICTIVE
MODEL
SAP HANA PAL
SCPHANA DB
SAPANALYTICS CLOUD
Forecasting using PAL in HANA
Smart Discovery
Time Series
Visualize
BUILDING THE PREDICTIVE
MODEL
SAC TIME SERIES
SAPANALYTICS CLOUD
SCPHANA DB
Forecast with built-in predictive engines
Forecasting using Time Series Analysis in Analytics Cloud
Forecasting using PAL in HANA vs. Forecasting using Time Series Analysis in Analytics Cloud
VISUALIZATIONS AND
PREDICTIONS
SAP HANA 1.0 PAL
SAC TIME SERIES
• Much preparation
• Highly customizable
• Visualy less attractive
• Expert user
• Intuitive
• Less customizable
• Quick and easy
• Business user
Alain Streppel
M +31 651 573 317
Magnus ● Gooimeer 5-39 ● NL-1411 DD Naarden
+31 88 696 60 00 ● www.magnus.nl
QUESTIONS?
THANKS FOR LISTENING,
TAKE A PRESENT ON THE WAY OUT!