![Page 1: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/1.jpg)
Instagram Insanity
Setting Up Instagram Presenter: Chuck Ward
Director of Marketing and Training Real Access Pro
![Page 2: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/2.jpg)
![Page 3: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/3.jpg)
What is Instagram • Instagram is an online photo-
sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr.
• A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras.
• Users are also able to record and share short videos lasting for up to 15 seconds
![Page 4: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/4.jpg)
Why Should We Use It
• 150 Million Monthly Active Users (Instagram 9/2013)
• Average user is Female (56%) aged 18-49 - 42% of total user base (Pew)
• Instagram is now the second-most important social network to American teens, tied with Facebook behind Twitter (MarketingCharts.com)
![Page 5: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/5.jpg)
Demographic Chart
![Page 6: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/6.jpg)
Why Should We Use It
• Because it is another free way to get our properties and message out
• Another way to send GABL (Google Accepted Backlinks) to our website thus improving our rankings
• Because it’s marketing
![Page 7: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/7.jpg)
A Note About Marketing
• Question: How often should we be marketing
![Page 8: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/8.jpg)
A Note About Marketing
• Question: How often should we be marketing
• 40% of your day should be spent in marketing related activities – Social Media – Websites – Videos – Talking to People – Writing Notes/Cards
![Page 9: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/9.jpg)
How Do We Use Instagram
• First – Download the App to
Your Phone – Instagram.com – Google Play Store on
Android Phones – App store on iOS (Ipads
and Iphones)
• Second – Account Creation
• Third – Use it by taking pictures
or videos
![Page 10: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/10.jpg)
Find in App Store Download and Install Ready to Use
![Page 11: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/11.jpg)
Using Instagram
• Account Creation – Sign in using facebook – Sign in using email
![Page 12: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/12.jpg)
Using Instagram
• Account Creation – Sign in using facebook – Sign in using email
– Go to instagram.com to
sign up also
![Page 13: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/13.jpg)
Using Instagram
• Once logged in, follow people you may now – Link your Facebook
account and those friends on your Facebook who use Instagram will appear
– Remember engagement and patience is the key
![Page 14: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/14.jpg)
Taking Pictures and More
• Open up instagram
• Snap a picture
![Page 15: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/15.jpg)
Taking Pictures and More
• Apply a filter – they will automatically appear at the bottom
![Page 16: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/16.jpg)
Taking Pictures and More
• Turn your image around by dragging your finger across
![Page 17: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/17.jpg)
Taking Pictures and More
• Share directly with friends (only who are following you)
![Page 18: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/18.jpg)
Taking Pictures and More
• Post to Facebook or Twitter (or Tumlbr)
• Referral Partner Marketing – post on Foursquare
![Page 19: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/19.jpg)
Instagram Videos
Switch to Video Mode (Press and HOLD)
Add a Filter (just like images)
Choose a Cover Frame
![Page 20: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/20.jpg)
Instagram Videos
• Post to Social Media – Twitter – Facebook – Tumblr.com
– Copy the instagram.com
link and post to Google +, LinkedIn and other places
![Page 21: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/21.jpg)
Examples of Brand Marketing
• My friend Roberto, (video marketing, presentation coach)
• His brand is consistent on Facebook, Twitter, LinkedIn
![Page 22: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/22.jpg)
Examples of Marketing
• Let people get to know you (personally)
• My friend, Tim, VP of Business Development, Domain Homes and Domain Realty, Tampa FL
![Page 23: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/23.jpg)
Deleting Content
• Every post will have 3 dots at the lower right corner
• Those three dots will allow you to delete, share or copy the URL to share to other places
![Page 24: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/24.jpg)
Deleting Content
• If you don’t have those options on a certain piece of content – then chances are the content belongs to someone else
![Page 25: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/25.jpg)
Other Pieces to Use
Postagram (postcards) Stickygram (magnets)
![Page 26: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/26.jpg)
• Create Timeline Images for Facebook using Insta-cover
• (Great Idea for Property Fan Pages and Area Deals FanPages)
![Page 27: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/27.jpg)
#ComingSoon
• Instagram does plan (like everyone else) to release paid ads somewhere around Spet 2014 (according to company released reports)
• However, IG’s blog says a small handful are already out there
![Page 28: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/28.jpg)
Connect with Instagram
• Twitter – https://twitter.com/instagram
• Facebook – https://www.facebook.com/InstagramEnglish – https://www.facebook.com/Instagram.pc
• Instagram.com
![Page 29: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/29.jpg)
Connect with Pro’s
• Twitter @realaccesspro1 • Google Plus +realaccesspro • Facebook (search Real Access Pro) • LinkedIn (RealAccessPro)
• Remember to connect with your Sponsor PRO
for tips, tricks, ideas and more
![Page 30: Basic Steps of Using Instagram for Real Estate Agents](https://reader034.vdocument.in/reader034/viewer/2022051815/540094138d7f724c088b4e06/html5/thumbnails/30.jpg)
Thanks for Attending
• Presenter: Chuck Ward, Director of
Marketing and Training chuck.ward (at)
realaccesspro.com 888-884-0303