Best Practicesfor
More AccessibleSocial Media
Mindy Johnson | AEM Center & CAST
Instructional Designer, Social Media & Communications Strategist
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 2
My disability exists not because
I use a wheelchair, but because
the broader environment
isn't accessible.
Stella Young, Disability Rights Activist
Social Media Accessibility
Very Accessible12%
Somewhat Accessible45%
Somewhat Inaccessible
16%
Very Inaccessible12%
I Don't Know15%
WebAIM’s Screen Reader User Survey #6 (2015)
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 3
What’s Your Flavor?
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 4
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 5
Plain Language
Avoid acronyms, abbreviations,
and jargon.
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 6
Plain Language: Example
Not plain language:
“It is imperative that our MTSS includes UDL at all levels of instructional support.”
Plain language:
“Universal Design for Learning isn’t just for students who struggle. It’s for everyone.”
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 7
CamelCase Hashtags
CamelCasemakes hashtags
easier to read.
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 8
What is CamelCase?
CamelCase
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 9
CamelCase: Examples
#notcamelcase #CamelCase#themoreyouknow #TheMoreYouKnow#followfriday #FollowFriday#udlchat #UDLchat#notsoeasytoread #SuperEasyToRead#a11y #a11y or #A11y#aem4all #aem4all or #AEM4all
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 10
CamelCase: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 11
Image Descriptions
Images without descriptions are like an unfinished story.
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 12
Twitter Image Descriptions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 13
Twitter Image Descriptions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 14
Twitter Image Descriptions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 15
Twitter Image Descriptions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 16
Twitter Image Descriptions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 17
Image Descriptions: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 18
Captioned Video
Transcribing and captioning videos is
easier than ever.
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 19
Captioned Video: Fail
What this should say:
”Hello again, everybody. Harry Caray in Cleveland.”
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 20
Captioned Video: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 21
Captioned Video: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 22
Captioned Video: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 23
Link Shorteners
Save characters. Save lives.
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 24
Link Shorteners: Examples
• Bit.ly• Goo.gl• TinyURL• Ow.ly
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 25
Link Shorteners: Example
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 26
Putting It All Together
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 27
Questions
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 28
?
Thank you!
Mindy [email protected]
AEM Center aem.cast.org
Digital Handout bit.ly/aem-socialmedia
#UDLchat1st & 3rd Wednesdays 9-9:30pm ET / 6-6:30pm PT
@AEM_Center | @min_d_j #aem4all | bit.ly/aem-socialmedia 29