thank you!
“A huge success for us now is display.
This is probably our next huge business.”
-Eric Schmidt, CEO, Google
scale
engagement
control
insight
Search5%
Commerce15%
Content47%
Content47%
Communication33%
In a recent study, display advertising led to a 155% increase in searches for brand and segment terms.
155%search lift155%search lift
43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase
43%
6%
26%
0%
10%
20%
30%
40%
50%
Display Search Only Search +Display
clicks to bricks
above the fold targeting
remarketing
interest based advertising
google places50 million places and counting…
real time updates
tags
business photos
mobile advertising w/ google
“…it’s now a central part of our business.”
-vp of product management
click to call
near me now
near me now
data comes from google places
largest video siteon the internet
overpaid by about $1B
advertising options
promoted videos + CTA1 2
invideo display + video targeting tool
google tv adsgoogle’s new frontier
homework!5 more things you should research
promote your image (PYI) ads1
analyze competition2
youtube disco3
ad site links4
video extensions5
thank you!questions?
