beyond search: can't miss marketing opportunities w/ google
DESCRIPTION
In the last year and a half, Google has been busy. Google is under pressure from Wall Street to produce its revenue generating encore to AdWords. This has spurred new product developments and acquisitions that digital marketers can take advantage of. In this webinar you will learn: •Google’s new advertising products that generate leads and sales •Which products are right for your business •How to test and measure results for each product •Which products will improve your results from paid search •How to leverage video with Google’s advertising productsTRANSCRIPT
![Page 1: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/1.jpg)
![Page 2: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/2.jpg)
thank you!
![Page 3: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/3.jpg)
![Page 4: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/4.jpg)
“A huge success for us now is display.
This is probably our next huge business.”
-Eric Schmidt, CEO, Google
![Page 5: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/5.jpg)
![Page 6: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/6.jpg)
![Page 7: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/7.jpg)
scale
engagement
control
insight
![Page 8: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/8.jpg)
Search5%
Commerce15%
Content47%
Content47%
Communication33%
![Page 9: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/9.jpg)
![Page 10: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/10.jpg)
![Page 11: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/11.jpg)
In a recent study, display advertising led to a 155% increase in searches for brand and segment terms.
155%search lift155%search lift
![Page 12: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/12.jpg)
43% of consumers who saw a joint display and search campaign subsequently made an in-store purchase
43%
6%
26%
0%
10%
20%
30%
40%
50%
Display Search Only Search +Display
clicks to bricks
![Page 13: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/13.jpg)
![Page 14: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/14.jpg)
![Page 15: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/15.jpg)
![Page 16: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/16.jpg)
![Page 17: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/17.jpg)
![Page 18: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/18.jpg)
above the fold targeting
![Page 19: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/19.jpg)
remarketing
![Page 20: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/20.jpg)
![Page 21: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/21.jpg)
interest based advertising
![Page 22: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/22.jpg)
google places50 million places and counting…
![Page 23: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/23.jpg)
real time updates
![Page 24: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/24.jpg)
tags
![Page 25: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/25.jpg)
business photos
![Page 26: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/26.jpg)
mobile advertising w/ google
“…it’s now a central part of our business.”
-vp of product management
![Page 27: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/27.jpg)
![Page 28: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/28.jpg)
![Page 29: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/29.jpg)
click to call
![Page 30: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/30.jpg)
near me now
![Page 31: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/31.jpg)
near me now
data comes from google places
![Page 32: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/32.jpg)
largest video siteon the internet
overpaid by about $1B
![Page 33: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/33.jpg)
advertising options
![Page 34: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/34.jpg)
![Page 35: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/35.jpg)
![Page 36: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/36.jpg)
![Page 37: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/37.jpg)
promoted videos + CTA1 2
![Page 38: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/38.jpg)
invideo display + video targeting tool
![Page 39: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/39.jpg)
google tv adsgoogle’s new frontier
![Page 40: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/40.jpg)
![Page 41: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/41.jpg)
![Page 42: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/42.jpg)
homework!5 more things you should research
![Page 43: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/43.jpg)
promote your image (PYI) ads1
![Page 44: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/44.jpg)
analyze competition2
![Page 45: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/45.jpg)
youtube disco3
![Page 46: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/46.jpg)
ad site links4
![Page 47: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/47.jpg)
video extensions5
![Page 48: Beyond Search: Can't Miss Marketing Opportunities w/ Google](https://reader036.vdocument.in/reader036/viewer/2022070304/54bd7a2a4a7959ac518b4591/html5/thumbnails/48.jpg)
thank you!questions?