SOCIAL MEDIA
THE NEXT GENERATION OF Social Media Tools
My name is Maren Hogan.
You can find me on the internet
@marenhogan
If you want to chat after, we totally can.
…social recruiting has been done to death…
HR Pros have nailed the Big 3 of social media
LinkedIn Twitter but…
…going beyond the big three is the next step.
Some of us were dragged
into the social media world
screaming and
kicking.
It has become apparent that
social media in recruiting is
effective, inexpensive, and
… fun?
EXPANDING your company’s reach via
these newer social networks is the next step.
THINK BIG or
smaller, whichever way you look at it. You’re expanding your reach through smaller outlets.
Wikipedia +
Facebook (twist)
+ LinkedIn (q&a forums)
QUORA
Quora enables you
to take a DEEPER
look into potential
candidates
Quora will highlight competitive intelligence, dialogue, and a reflective experience.
OVERWHELMING
In the beginning, Quora can be a bit
This is a POWERHOUSE
of data that at first may take some time to
navigate. BUT …
sign on, follow those on your Twitter, LinkedIn, & Facebook pages. refine your search and browse by specific topics.
SHOW TELL AN
D DRIBBBLE =
F O R D E S I G N E R S S All
types of designers use
this site to flaunt their
work, process, and projects.
It is meant to showcase work
and generate leads for designers.
This is a niche site meant specifically
for the professional
networking of designers and their
counterpart sourcers.
GITHUB
ALL THINGS CODE
Sites like these enable recruiters to save time and resources by giving them quick and easy to access samplings of candidates’ work,
whether they’re passive or not.
FourSquare Followers are able to see your location check-ins with comments, tips and pictures.
This is a great way to interact with
candidates on a more personal
level.
Instagram It provides unique
filters and easy
sharing ability of pictures.
Like other networks
you follow and are followed
back.
of American companies use social media for
recruiting:
89%
of those companies report that they’ve
hired through social media in
the past year.
64%
A lot of folks pointed out that there are tools that make searching these sites a lot easier.
Aggregators
Where the $$$ is
MEET UP a tool for recruiters looking to snag top talent very quickly.
How is this used in HR?
But here’s the dirty little secret
about all of these tools, aggregators, groups and
technologies:
They probably won’t ALL work for you.
The technology and the demographics have changed the game. Any given communications channel may be
exactly right or exactly wrong for your
recruiting efforts.”
“ ”
HR E
xam
iner
John
Sum
ser
There are always GROWING PAINS
If you haven’t put any thought into how you are going to use it or who you are looking for…
KEEP IN MIND
it will very (embarrassingly) fail.
Paying close attention to:
• the type of people you want +"• sort of recruiting environment in
which you find yourself +"• the business for which you are
being an ambassador ="
Knowing about sites like this &
establishing a presence is key.
Become a part of what they are doing, interact, comment, and follow. There are endless possibilities.
Engage Your Community
AWAY SHY DON’T from the fun
and exciting world of
recruiting in social media
simply because you’re stuck in
your old-school ways.
Sources • http://theundercoverrecruiter.com/foursquare-
for-recruitment/!• http://www.ere.net/2012/05/14/recruiting-on-
pinterest-instagram-and-dribbble-to-build-your-innovation-brand/!
• http://www.sourcecon.com/news/2013/06/28/a-second-look-beyond-the-big-3/!
• http://www.ere.net/2013/06/06/social-media-recruiting-beyond-facebook-twitter-and-linkedin/!
• http://www.slideshare.net/VivekReddy4/how-to-recruit-using-github-quora-dribbble-more!
Thanks J
• [email protected]!• 402.577.0760!• @marenhogan!• www.linkedin.com/in/marenhogan!