Download - Bizight digital
Bizight Acquire . Analyze . Automate
Building a Market Responsive Enterprise
Technologies for Digital CMO
Bizight Acquire . Analyze . Automate
Contents
• Industry Trends
• Our Offerings & Methodology
• About Bizight
Bizight Acquire . Analyze . Automate
Industry Trends
Bizight Acquire . Analyze . Automate
Industry Trends : Rise of Digital CMO • More customer are now having a Chief Marketing Technologist
• The spend on digital marketing in on the rise 2nd year in a row
• Both B2B and B2C companies are investing in tech enabled marketing
Bizight Acquire . Analyze . Automate
Market Responsive Enterprise
responsive (rɪˈspɒnsɪv) Adj : reacting or replying quickly or favourably, as to a suggestion, initiative, etc
is one which has its strategy, systems and processes in place to quickly respond and adapt to changing customer needs.
Bizight Acquire . Analyze . Automate
About Bizight • Bizight stands for “Business Insights” and we are a
technology services company focused on
marketing solutions.
• We help you build a market responsive enterprise by
helping you acquire, analyze and automate your
marketing information.
• We deliver both technology solutions and services
to meet your marketing needs.
Bizight Acquire . Analyze . Automate
Our Offerings
Bizight Acquire . Analyze . Automate
Online Digital Presence
Bizight Acquire . Analyze . Automate
e-Commerce
Bizight Acquire . Analyze . Automate
Web Analytics and 360 Customer View
Bizight Acquire . Analyze . Automate
Customer Experience Management
Bizight Acquire . Analyze . Automate
Campaign Management
Bizight Acquire . Analyze . Automate
Mobile Marketing
Bizight Acquire . Analyze . Automate
Our Offerings by Industry • Banking, Insurance & Fin
Services o Digital customer experience
o Web & Social Analytics
o Loyalty management
o CRM and Marketing Campaign Automation /Management
o Upsell ,Cross –sell analytics
• Retail o Digital customer experience
o Loyalty management
o Ecommerce Setup/Promotion
o CRM and Marketing Campaign Automation/Management
o Secondary Sales Capture & Mgt
o Market Basket Analysis, Up/Cross sell
• Hospitality/Travel & Tourism o Digital customer experience
o Web analytics and enhancing online hotel booking
o Loyalty management
o Social media analytics
• Ecommerce o Ecommerce Implementation
o Digital customer experience
o Campaign Management
o Loyalty management
o Web analytics and retargeting
o Market Basket Analysis, Ups/Cross sell
Bizight Acquire . Analyze . Automate
Our Offerings by Industry
• Automotive o Digital customer experience
o Brand Marketing
o Social media marketing & analytics
o Loyalty management
• B2B Companies o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign Automation/Management
• HiTech o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign Automation/Management
• Consumer Durables /FMCG o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign Automation/Management
o Market Basket Analysis, Up/Cross sell
o Social media marketing
Bizight Acquire . Analyze . Automate
Data Capture
Data Analysis
Process Automation
Capture Data from web and social
interactions
Collate, Analyze and draw meaningful
insights
Acquire Analyze Automate
Custom Campaigns
Our Methodology
Automate the marketing process and
execute customized campaigns
Bizight Acquire . Analyze . Automate
Tools and Capabilities Technology Area Description Products/Skills
Sales & Marketing Automation
CRM Sugar CRM, vTiger(open source)
Campaign Management IBM Unica, vTiger(open source)
Web Analytics & Usability IBM Coremetrics, Clicktale, Piwik(opensource)
eCommerce IBM Web commerce, Magento
Experience Management
Usablity testing, CTA,Usabilty IBM Tealeaf, ClikTale
Mobility App developement Android, iOS, Windows, HTML5, IBM Worklight
eCommerce Ecommerce Implementation Magento
Digital & Development
Web Design Responsive Web Design, Landing page creation, AB testing
Web Engagement SEO, Adwords, Retargeting
Customer application development
.Net, Java, Ruby on rails, PHP
Analytics Business Analytics SAS, Informatica,Pentaho, IBM Cognos, SAP, others
Visual Analytics SAS VA, Qlikview, Tableau
Predictive Analytics SAS E-Miner, SPSS, Weka. R
Bizight Acquire . Analyze . Automate
About Bizight • Bizight stands for “Business Insights” and we are a
technology services company focused on
marketing solutions.
• We help you build a market responsive enterprise by
helping you acquire, analyze and automate your
marketing information.
• We deliver both technology solutions and services
to meet your marketing needs.
Bizight Acquire . Analyze . Automate
Our Strengths
• Decades of experience between founders in companies like IBM, HP, TCS, Cognizant, PwC etc
Market Understanding
• Experience in complex solution design as as well as technology sales
Technology and Solution Understanding
• Experience of working with CIOs, BPs and ISVs across Govt, Telecom,Banking,Manufacturing, Retail and Healthcare verticals
Domain Understanding
Bizight Acquire . Analyze . Automate
Thank You !
For more information, please contact :
M: 9811900616