bizight digital

Bizight Acquire . Analyze . Automate

Building a Market Responsive Enterprise

Technologies for Digital CMO


Contents

•  Industry Trends

•  Our Offerings & Methodology

•  About Bizight


Industry Trends


Industry Trends : Rise of Digital CMO •  More customer are now having a Chief Marketing Technologist

•  The spend on digital marketing in on the rise 2nd year in a row

•  Both B2B and B2C companies are investing in tech enabled marketing


Market Responsive Enterprise

responsive (rɪˈspɒnsɪv) Adj : reacting or replying quickly or favourably, as to a suggestion, initiative, etc

is one which has its strategy, systems and processes in place to quickly respond and adapt to changing customer needs.


About Bizight •  Bizight stands for “Business Insights” and we are a

technology services company focused on

marketing solutions.

•  We help you build a market responsive enterprise by

helping you acquire, analyze and automate your

marketing information.

•  We deliver both technology solutions and services

to meet your marketing needs.


Our Offerings


Online Digital Presence


e-Commerce


Web Analytics and 360 Customer View


Customer Experience Management


Campaign Management


Mobile Marketing


Our Offerings by Industry •  Banking, Insurance & Fin

Services o  Digital customer experience

o  Web & Social Analytics

o  Loyalty management

o  CRM and Marketing Campaign Automation /Management

o  Upsell ,Cross –sell analytics

•  Retail o  Digital customer experience


o  Ecommerce Setup/Promotion

o  CRM and Marketing Campaign Automation/Management

o  Secondary Sales Capture & Mgt

o  Market Basket Analysis, Up/Cross sell

•  Hospitality/Travel & Tourism o  Digital customer experience

o  Web analytics and enhancing online hotel booking


o  Social media analytics

•  Ecommerce o  Ecommerce Implementation

o  Digital customer experience

o  Campaign Management


o  Web analytics and retargeting

o  Market Basket Analysis, Ups/Cross sell


Our Offerings by Industry

•  Automotive o  Digital customer experience

o  Brand Marketing

o  Social media marketing & analytics


•  B2B Companies o  Brand Promotion



•  HiTech o  Brand Promotion



•  Consumer Durables /FMCG o  Brand Promotion



o  Market Basket Analysis, Up/Cross sell

o  Social media marketing


Data Capture

Data Analysis

Process Automation

Capture Data from web and social

interactions

Collate, Analyze and draw meaningful

insights

Acquire Analyze Automate

Custom Campaigns

Our Methodology

Automate the marketing process and

execute customized campaigns


Tools and Capabilities Technology Area Description Products/Skills

Sales & Marketing Automation

CRM Sugar CRM, vTiger(open source)

Campaign Management IBM Unica, vTiger(open source)

Web Analytics & Usability IBM Coremetrics, Clicktale, Piwik(opensource)

eCommerce IBM Web commerce, Magento

Experience Management

Usablity testing, CTA,Usabilty IBM Tealeaf, ClikTale

Mobility App developement Android, iOS, Windows, HTML5, IBM Worklight

eCommerce Ecommerce Implementation Magento

Digital & Development

Web Design Responsive Web Design, Landing page creation, AB testing

Web Engagement SEO, Adwords, Retargeting

Customer application development

.Net, Java, Ruby on rails, PHP

Analytics Business Analytics SAS, Informatica,Pentaho, IBM Cognos, SAP, others

Visual Analytics SAS VA, Qlikview, Tableau

Predictive Analytics SAS E-Miner, SPSS, Weka. R


About Bizight •  Bizight stands for “Business Insights” and we are a

technology services company focused on

marketing solutions.

•  We help you build a market responsive enterprise by

helping you acquire, analyze and automate your

marketing information.

•  We deliver both technology solutions and services

to meet your marketing needs.


Our Strengths

• Decades of experience between founders in companies like IBM, HP, TCS, Cognizant, PwC etc

Market Understanding

• Experience in complex solution design as as well as technology sales

Technology and Solution Understanding

• Experience of working with CIOs, BPs and ISVs across Govt, Telecom,Banking,Manufacturing, Retail and Healthcare verticals

Domain Understanding


Thank You !

For more information, please contact :

[email protected]

M: 9811900616