Download - Bizyhood Overview - July 2014
Confidential - Do not distribute
Get Your Customers Talking….
Why Bizyhood?
• Small businesses want to stay in touch with their existing customers online
• Small businesses want to reach out to new customers
• A new channel for local businesses to reach out to their current and prospective customers
• A way to connect with their local community
What is Bizyhood?
Bizyhood Status• Platform is built
• Supports 2-way communication• Directory of US businesses on the site• Local Business registration and claim available• User Dashboard
• Adding Business features• Social Sharing• Events / Promotions• SEO
• 25 Businesses signed up – now focusing on adding businesses and creating a town “model home” in Marlboro, NJ
Additional Progress
• Partnership with Greater Monmouth NJ Chamber of Commerce
• Seminar program with Monmouth SCORE• Highlighting ShopMarlboro Businesses• Town Home Page concept with automatically updated
content
Who is Bizyhood?
Scott Eugene
Go-to-Market Strategy
Geographic Area total # of businesses
total # of targeted businesses
# of businesses on Bizyhood
Western Monmouth County 23,000 9,500 100
Monmouth County 63,391 27,000 500
Tri-County NJ 225,000 95,000 1,500
New Jersey 781,622 333,000 5,000
Bizyhood is in the validation stage, our MVP launched in Q1 2014 and we plan to grow by using a “bottom up” market strategy. We are targeting towns in New Jersey in a measured approach, getting feedback and building a model to get market penetration in each segment:
Distribution
• Direct sales in targeted geography to prove out model• Partnerships with local Chambers of Commerce and Town
Economic Development Councils (EDC)• Provide access to content to hyper-local newspapers and give
them a cut of our monthly fee when they sell Bizyhood to their local businesses
• Partnerships with other local Destination sites – their focus is on advertising dollars, our focus is on relevant content
• API access to businesses that want to expose Bizyhood content on their own websites
PricingBizyhood Free
(FREE)Bizyhood Plus
($49/mo)Bizyhood Pro
($99/mo)
Validated Site X X X
Customized “About Us” X X X
Communicate with Customers X X X
Social Sharing X X
Targeted Banner Ads X X
Events X X
Promotions X X
“Trusted” Reviews X
Loyalty Program X
User Analytics X
Visitor Analysis Tools X
Competition● SEO● Social Discovery
● Loyalty● Discounts
● Reviews● SMB Advertising