Confidential - Do not distribute

Get Your Customers Talking….

Why Bizyhood?

• Small businesses want to stay in touch with their existing customers online

• Small businesses want to reach out to new customers

• A new channel for local businesses to reach out to their current and prospective customers

• A way to connect with their local community

What is Bizyhood?

Bizyhood Status• Platform is built

• Supports 2-way communication• Directory of US businesses on the site• Local Business registration and claim available• User Dashboard

• Adding Business features• Social Sharing• Events / Promotions• SEO

• 25 Businesses signed up – now focusing on adding businesses and creating a town “model home” in Marlboro, NJ

Additional Progress

• Partnership with Greater Monmouth NJ Chamber of Commerce

• Seminar program with Monmouth SCORE• Highlighting ShopMarlboro Businesses• Town Home Page concept with automatically updated

content

Who is Bizyhood?

Scott Eugene

Go-to-Market Strategy

Geographic Area total # of businesses

total # of targeted businesses

# of businesses on Bizyhood

Western Monmouth County 23,000 9,500 100

Monmouth County 63,391 27,000 500

Tri-County NJ 225,000 95,000 1,500

New Jersey 781,622 333,000 5,000

Bizyhood is in the validation stage, our MVP launched in Q1 2014 and we plan to grow by using a “bottom up” market strategy. We are targeting towns in New Jersey in a measured approach, getting feedback and building a model to get market penetration in each segment:

Distribution

• Direct sales in targeted geography to prove out model• Partnerships with local Chambers of Commerce and Town

Economic Development Councils (EDC)• Provide access to content to hyper-local newspapers and give

them a cut of our monthly fee when they sell Bizyhood to their local businesses

• Partnerships with other local Destination sites – their focus is on advertising dollars, our focus is on relevant content

• API access to businesses that want to expose Bizyhood content on their own websites

PricingBizyhood Free

(FREE)Bizyhood Plus

($49/mo)Bizyhood Pro

($99/mo)

Validated Site X X X

Customized “About Us” X X X

Communicate with Customers X X X

Social Sharing X X

Targeted Banner Ads X X

Events X X

Promotions X X

“Trusted” Reviews X

Loyalty Program X

User Analytics X

Visitor Analysis Tools X

Competition● SEO● Social Discovery

● Loyalty● Discounts

● Reviews● SMB Advertising