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it’s a content agency
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Gothenburg
Helsinki
Malmö
Oslo
Stockholm 150 employees 250 Msek Turnover Owned by Bonnier Growth Media
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To own or pay?
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1. Native advertising the right way 2. Sponsored social media updates 3. Advertising and content marketing
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Spend money. Don’t waste money.
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How to waste 9 000 000 USD in 60 seconds?
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Advertising is (not) dead…
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51%
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No CTA: 51% URL: 45% Hashtag: 40% Phone Number: 8% Facebook Icon: 6% Mobile App: 5% Facebook URL: 4% Twitter Icon: 1% Email: 1% YouTube URL: 0% Shazam: 0% Twitter Handle: 0% ITunes Download: 0% Instagram: 0% SMS: 0%
Call To Action?
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Brand awareness is not enough!
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SEB
Native advertising the right way
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Spend money. Don’t waste money.
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The Kitchen Patrol
Electrolux Home
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Results
• 40% increase in kitchen advisory meetings. !
• The highest turn over in kitchen appliences sold per month since the launch of the site.
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Spend money. Don’t waste money.
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Slow cookerElectrolux Home
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Advertising vs. content marketing
Price & Product
Information & inspiration
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Results
AdvertisingContent marketing
928 clicks
7862 clicks
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Results
The highest e-commerce order value… ever!
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Spend money. Don’t waste money.
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Spend money. Don’t waste money.
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Summary
1. Native advertising is great. If used right.2. People want stories, not advertising.3. Content marketing and advertising works best when they work together.
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Spend money. Don’t waste money.
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Thank you!