Download - BlogWest: Blog Content Strategies
Blog Content Simple strategies to write engaging content for your readers
@redpaperclip
Saturday, 9 March, 13
“I hate quotations. Tell me what you think.” -Ralph Waldo Emerson
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• Define
• Determine
• Develop
• ‘Duplicate’ (that starts with a ‘D’)
What to expect today:
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Who are We?
Why should you care?
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• (Theodore) Sturgeon’s Law,1958
• Written in defense of Science Fiction against attacks by people who selected the worst work to make an example of.
• Even more applicable in blogging because what makes great content has been ignored by so many.
• This is why there are still so many success stories among blogs, and why they will remain successful.
“90% of everything is CRAP”
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What is Content?
What is content to you?
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Your Content...
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Audit Audience.
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Audit Your Focus.
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I help ___ to ___ so that _______.
Audit Your Content Mission.
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Audit Content Layout.
• Layout
• Navigation
• Audience Expectations
• Your Mission and Dream
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Audit Language and Tone.
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Audit Content Types.
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Types of Posts.
• Breaking News/Briefs/Reportage
• Personal stories
• How-tos/DIYs
• Opinion/Op-eds/Essays
• Research/Academic Work
• Investigative/Documentary
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Audit Your Headlines.
• Informative
• Entertaining
• Contradictory
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Audit Your Community.
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Audit Questions?Audit Answers.
• Who are your people?
• What are you seeking to do in the world?
• What are you offering them? How will it work?
• Where are your people and what are they doing when they get here?
• What’s working? What’s missing?
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Writing Content: The Truth.
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“Nothing is original. Nothing.” Jim Jarmusch
More Truth...
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FAIL = LOVE!
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My Writing Process.
It can feel like this...
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My Writing Process.
but look like this (sometimes).
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Tofu Marinade:Content Writing.
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“Marinade?!”
• Complexity and simplicity
• It “cures” whatever sits in it
• Marinades take time to taste great
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“Blend Your Ingredients.”
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“Work It In.”
• Talk to a spouse or trusted source
• Post about the topic BEFORE the post publishing date
• Use social media as a springboard
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“Seal in Flavour. Sear in Flavour.”
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“Plate it.”
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“Tasting!”
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Leftovers!
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Rewrite.
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Reuse.
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Repurpose.
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Lastly,
• Four D’s
• Questions
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Questions?
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Thanks!
@redpaperclip
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