Download - Bloque 4. Industria y Mercado
-
8/17/2019 Bloque 4. Industria y Mercado
1/48
!"#$%& () *+,%-./01 2 3&/41,# ,&
"#- 50,%&7#-*89:;; ? ; 9@B C*9@DE:@FD
G1"#31 BHI&J C0""1K/1+41
9&I1/.13&+.# ,& A#3%+04140H+ >%,0#50-%1" 2G%L"040,1,:+05&/-0,1, ,& MN"171
-
8/17/2019 Bloque 4. Industria y Mercado
2/48
B1 0+,%-./01 ,& "#- 50,%&7#-O%+1 0+,%-./01 4%".%/1"
• B1 0+,%-./01 ,& "#- 50,%&7#- -& ,050,& &+ 4%1./# 7/1+,&-N/&1-P – Q1L/04140H+ ,& I"1.1K#/31- ,& 50,%&7#O R1/,S1/&
– 90-&T# 2 9&-1//#""# ,& 50,%&7#-
–
@,040H+ 2 I%L"04140H+ ,& 50,%&7#-
– 90-./0L%40H+
• 9&I&+,& .1+.# ,& $%0&+&- -& &+41/71+ ,&" ,&-1//#""#I/#,%40&+,# &" 6%&7# &+ 4%&-UH+O 4#3# ,&" I&/-#+1" $%& -&
#4%I1 ,& "1 &,040H+ 2 "1 ,0-./0L%40H+O 2 ,& #./#- -&/5040#-1%V0"01/&- # &-I&401"0J1,#- $%& -&/W1+ ,&31-01,# 4#-.#-#-4#3# I1/1 31+.&+&/"#- 4#3# I/#I0#- ,&+./# ,& ,04R1-&3I/&-1-)
-
8/17/2019 Bloque 4. Industria y Mercado
3/48
• Q>!=*A>A*X8 9@ GB>QD=M>;O Y>=9Z>=@P ;& ./1.1,& "1 31+%K14.%/1 ,&" R1/,S1/&P GAO "1- 50,#+-#"1-,#3[-U41-O "1- 4#+-#"1- I#/.NU"&- 2O .13L0[+ "#-
.&"[K#+#- 3H50"&-)• @" -&4.#/ ,& "1- 4#+-#"1- &-.N ,#30+1,# I#/ ,#- 7/1+,&-
4#3I1TW1- 61I#+&-1- 2 %+1 +#/.&13&/041+1P ;#+2\G"12;.1U#+]O 80+.&+,# \F13&A%L&^Z00] 2 M04/#-#_ \`a
!#V])• @+ 4%1+.# 1 "1- 4#+-#"1- I#/.NU"&-O "1- 4#3I1TW1- "W,&/&-
-#+ "1- ,#- b316#/-c +0I#+1-O ;#+2 2 80+.&+,#)
-
8/17/2019 Bloque 4. Industria y Mercado
4/48
• BD; 9@;>==DBB>9D=@;P &+ -% 312#/W1 -#+ 4#3I1TW1-"#41"&-O K/&+.& 1 "#- &,0.#/&- ,& 6%&7#- $%& -#+ 4#3I1TW1-0+.&/+140#+1"&- 4#+ -&,& &+ 3%4R#- "%71/&- ,0K&/&+.&-)@6&4%40H+ 1 +05&" ,& 7/1d-3# 2 ,& I/#7/13140H+O ,& "#-
4#+4&I.#- I"1+.&1,#- I#/ "#- ,0-&T1,#/&-)
–
-
8/17/2019 Bloque 4. Industria y Mercado
5/48
• B>; @9*;P "#41"0J1+ I/#2&4.#- 4#+ 0+.&/[- I1/1 1,$%0/0/ -%-,&/&4R#-O # L0&+ &+41/71+ -%- I/#I0#- I/#2&4.#- 1 7/%I#- ,&,&-1//#""# ,& -% 4#+d1+J1 # 1 -%- I/#I01- ,050-0#+&- ,& ,&-1//#""#)
• ;%&"&+ d+1+401/ %+1 I1/.& # "1 .#.1"0,1, ,& "#- 4#-.&- ,&
I/#,%440H+ 2 -& &+41/71+ .13L0[+ ,&" I/#4&-# ,& "1+J130&+.# 231/e&U+7 ,&" I/#,%4.#) >,$%0&/&+O 1 413L0#O 1".#- I#/4&+.16&- ,&L&+&d40#- 2^# ,&/&4R#- ,& 4#3&/401"0J140H+ -#L/& "#- 6%&7#-)
• B1- 3N- 03I#/.1+.&- -& 4#+4&+./1+ &+ @@::O Q/1+401O E1IH+ 2A#/&1f 1%+$%& "1 312#/ I1/.& U&+&+ #d40+1- "#41"&- 2 3&/41,#-03I#/.1+.&- I1/1 -%- 50,%&7#- I#/ .#,# &" 3%+,#)
• ;%I#+&+ %+ 5W+4%"# &+./& &" ,&-1//#""# 2 "1- 5&+.1- ,&" 6%&7#P -&&+41/71+ ,& "1 5&+.1O &" 31/e&U+7O "1- /&"140#+&- IgL"041-O "1I%L"040,1,O 4#+./#" ,& 41"0,1,O &+./& #./#-)
-
8/17/2019 Bloque 4. Industria y Mercado
6/48
• 9*;
-
8/17/2019 Bloque 4. Industria y Mercado
7/48
• B1 0+,%-./01 ,& "#- 50,%&7#- -& &+4%1,/1 ,&+./# ,& "1-0+,%-./01- 4%".%/1"&-O -% &-./1.&701 &- "1 %U"0J1,1 I#/ "1-7/1+,&- d/31- I1/1 &+./1/ &+ .#,#- "#- -&4.#/&- ,& "14#3%+04140H+)
•
80+.&+,# 2 ;&71O I#/ &6&3I"#O ./1.1+ I#/ .#,#- "#- 3&,0#- ,&50+4%"1/-& 4#+P – "1 .&"&50-0H+ \6%&7#- 4#3I&UU5#- 2 ,0L%6#- 1+031,#-]
– 4#+ &" 40+& \d"3&-O 50,"%L-]
–
4#+ &" 3%+,# ,& "#- &-I&4.N4%"#-O ,& "1- R0-.#/0&.1-O ,& "#- 6%7%&.&-\d7%/0.1-O 3%T&41-O 4130#+&-O &.4)]
– 2 ,& "#- #L6&.#- $%& K#/31+ I1/.& ,&" &+.#/+# ,&" +0T# \/#I1 ,& 41312 144&-#/0#- ,&" ,#/30.#/0#O gU"&- &-4#"1/&-])
-
8/17/2019 Bloque 4. Industria y Mercado
8/48
• @" &+./131,# ./1+-4%".%/1" #K/&4& %+1 ,#L"& 5&+.161P
– :+1 &-./1.&701 ,& 31/e&U+7 4#+ "1 $%& "1 &3I/&-1I/0+40I1" 2 "1 &3I/&-1 1-#401,1 "#7/1+ 1%3&+.1/ -%-71+1+401-)
– :+ &K&4.# ,& I#.&+40140H+ 4%".%/1" $%& 4#+./0L%2& 1/#,&1/ 1" 4#+-%30,#/ 4#+ %+ 3%+,# ,& -07+#- 4#R&/&+.&)
– >" &-.1/ -%3&/70,#- &+ %+ %+05&/-# 3%"U3&,01O3%"U-&+-#/01" 2 I#"0-[304#O +# &V0-.& +0+7%+1 ,0d4%".1, &+I1-1/ ,& %+ -#I#/.& 1 #./#)
– A#3# ,04&+ "#- &-.%,0#-#- ,& "1 -&30HU41O I&/.&+&4&+ 1%+ 3%+,# 0+.&/.&V.%1")
-
8/17/2019 Bloque 4. Industria y Mercado
9/48
B1 0+,%-./01 ,& "#- 50,%&7#- &+ &"3%+,#
•
@- "1 I/0+40I1" 0+,%-./01 ,& #40# 1%,0#50-%1"OI#/ &+4031 ,& "1 0+,%-./01 ,&" 40+& 2 "1 3g-041)
• 9&-,& &" 4#30&+J#O &-.1 0+,%-./01 R1 -0,#
-0&3I/& 4W4"041O 2 "1- 7/1+,&- 4/0-0- -%K/0,1-I/&-1701L1+ &" d+)
• @" /&-%/70/ -& R1 ,&L0,# 1 0++#5140#+&-
.&4+#"H7041- $%& R1+ I/#I0401,# $%& "10+,%-./01 -& 4#+50&/.1 &+ %+ 03I#/.1+.& 3#.#/,& 4/&4030&+.#O ,&-1//#""# 2 /0$%&J1)
-
8/17/2019 Bloque 4. Industria y Mercado
10/48
• @- "1 0+,%-./01 4#+ 312#/ I/#2&440H+ ,& 4/&4030&+.# ,&L0,# 1" ,&-1//#""#,&" 41+1" #+"0+& ,& 5&+.1- 2 "1 3%"UI"04140H+ ,& "1- K%+40#+1"0,1,&- ,&"50,%&7#O $%& 4#30&+J1 21 1 1"41+J1/ +%&5#- N3L0.#- 3N- 1""N ,&" #40#)
• @" ,&-1//#""# ,& "1 L1+,1 1+4R1O "#- MMDO "1- +%&51- I"1.1K#/31- 2#I40#+&- ,& 6%&7#O %+1 "%4R1 &d41J 4#+./1 "1 I0/1.&/W1 2 &" 4#30&+J# ,& "1/&4%I&/140H+ &4#+H3041 ,1/N+ %+ +%&5# 03I%"-# 1 &-.1 0+,%-./01
•
@+ &" N3L0.# 3%+,01"P
– >-01 2 @-.1,#- :+0,#- -07%&+ -0&+,# "1- ,#- 7/1+,&- I#.&+401- "W,&/&-&+ 5&+.1 ,& 50,%&7#-)
– @" 3&/41,# +#/.&13&/041+# I/&-&+.1 %+#- 0+7/&-#- ,& ii)jkk30""#+&- ,H"1/&- 2 4%#.1 ,&" lim)
– B1 4#+-%".#/1 D5%3 &+ -% 0+K#/3& 9070.1" F13&- D%."##e iknnonp-&T1"1 $%& I1/1 iknp &" 3&/41,# >-01 G14Wd4# 1"41+J1/N 3N- ,&lk)kkk 30""#+&- ,& ,H"1/&-O -%I&/1+,# "1 40K/1 ,& "#- I/0+40I1"&-3&/41,#- #440,&+.1"&-)
-
8/17/2019 Bloque 4. Industria y Mercado
11/48
a @" 3&/41,# &%/#I &- 41,1 &- 3N- /&"&51+.&O 4#+ "1 1I1/040H+,& +%&51- 4#+-#"1- 2 50,%&7#-) @%/#I1 -%I#+& &" .&/4&/ 7/1+3&/41,# ,&" 50,%&7#O 6%+.# 1 @-.1,#- :+0,#- 2 E1IH+) ;&7g+1I%+.1 "1 A#30-0H+ @%/#I&1 \9&" G/1.# &. 1")O iknkPn(]O "1 -%31
,& "1 31-1 ,& +&7#40# ,& Q/1+401O >"&31+01O *.1"01O @-I1T1 2 &"=&0+# :+0,# 1"41+JH &+ ikkq "#- nrOi L0""#+&- ,& ,H"1/&-O "# $%&&$%051"& 1 4&/41 ,&" lkm ,&" 3&/41,# 7"#L1" ,&" 50,%&7#)
a M&/41,#- 4#3# &" -%,1K/041+# &3I0&J1+ 1 7&+&/1/ 40K/1--030"1/&- 1 "1- ,& 1"7%+#- I1W-&- &%/#I-O # &" 4R0+#O &+ &" $%&&+ iknn -& R1 &VI&/03&+.1,# %+ 0+4/&3&+.# ,&" 4#+-%3# ,&"l(mO 1"7# $%& -& &+U&+,& I#/ &" ,&-1//#""# ,& -31/.IR#+&- 2 "13&6#/1 ,& "1 4#+&4U50,1,)
-
8/17/2019 Bloque 4. Industria y Mercado
12/48
•
;&7g+ 8&SJ##O 1 d+1"&- ,& iknl &" +g3&/# .#.1" ,& 6%71,#/&- 14U5#- &/1,& n)iln 30""#+&- ,& I&/-#+1-O ,1.# $%& &$%051"& 1 3N- ,& "1 30.1, ,& "1I#L"140H+ ,&" I"1+&.1 $%& &-.N 4#+&4.1,1 1 *+.&/+&. \i)(kk 30""#+&- ,&R1L0.1+.&-] 2 1" nsOrm ,& "1 I#L"140H+ 3%+,01")
• B1 /&70H+ 4#+ 3N- 6%71,#/&- 14U5#- &+ &" 3%+,# &- 8#/.&13[/041 4#+ nqi30""#+&- ,& I&/-#+1-O $%& /&I/&-&+.1+ &" rrm ,& "1 I#L"140H+ .#.1" ,&" I1W- 2%+ skm ,& "#- 0+.&/+1%.1-) @%/#I1 D440,&+.1" 2 AR0+1 "& -07%&+ ,& 4&/41 &++g3&/# ,& 6%71,#/&- 4#+ njk 30""#+&- ,& 6%71,#/&- 14U5#- )
• ;&7g+ G/04&S1.&/R#%-& A##I&/- &+ -% 0+K#/3& F"#L1" @+.&/.10+3&+. 1+,M&,01 D%."##eP iknnoiknrO &+ iknk &" 51"#/ ,&" 3&/41,# 3%+,01" ,&"
50,%&7# 1-4&+,0H 1 rp)kkk 30""#+&- ,& &%/#- 2 4/&4&/N R1-.1 "#- ji)kkk30""#+&- &+ iknrO &+ L1-& 1 %+1 .1-1 1+%1" ,& 4/&4030&+.# 4#3I%&-.# ,&"jOi I#/ 40&+.#)
\9>9@;@a >-#40140H+ @-I1T#"1 ,& 90-./0L%0,#/&- 2 @,0.#/&- ,& ;#_S1/&,& @+./&.&+030&+.#]
-
8/17/2019 Bloque 4. Industria y Mercado
13/48
M#,&"# ,& +&7#40#
• ;&7g+ >7%0"&/1 \ikk(] "1 0+,%-./01 ,& "#- 50,%&7#- 70/1 &+.#/+# 1 %+ 3&41+0-3#f &"1L#/140H+ ,& I/#,%4.#- 4%".%/1"&-&3I1$%&.1,#-O $%& I/#I040&+ &+ "#- %-%1/0#- &" ,&-&3L#"-#,& %+1 41+U,1, ,& ,0+&/# I1/1 #L.&+&/ %+ I"14&/ &-I&401"
$%& -& L%-41 &+ &""#-)
• t-.& &- &" 3#U5# I#/ &" $%& &" 3#,&"# ,& +&7#40# &- 3%2-030"1/ 1" ,& "1- 0+,%-./01- 4%".%/1"&- L1-1,1- &+ "1 4/&140H+O
I%L"04140H+ 2 ,0-./0L%40H+ ,& I/#,%4.#- 4#+ I/#I0&,1,0+.&"&4.%1")
-
8/17/2019 Bloque 4. Industria y Mercado
14/48
• @V0-.&+ ( UI#- LN-04#- ,& 3#,&"# ,& +&7#40#O$%& -& 1I#21+ &+P
– >,$%0-040H+ ,& 4#I01
–
G17# I#/ 6%&7#
– G17# I#/ U&3I# ,& %-#
– G17# I#/ U&3I# ,& 4#+&V0H+
-
8/17/2019 Bloque 4. Industria y Mercado
15/48
• A#3I1TW1- ,& 0+5&-U7140H+ ,& 3&/41,#- 23&,040H+ ,& 1%,0&+401- 4#3# 80&"-&+ 30,&+"1- 1%,0&+401- ,& "#- 50,%&7#-)
•
;0 1+1"0J13#- &" 3&/41,# 1.&+,0&+,# 1 "1-.&4+#"#7W1-O .&+,/&3#- &+ 4%&+.1 i UI#-P
– B#- 50,%&7#- #u0+& # ./1,040#+1"&-
–
B#- #+"0+& # &+ /&,
-
8/17/2019 Bloque 4. Industria y Mercado
16/48
• >7%0"&/1 4#+-0,&/1 51/0#- -&73&+.#- ,&"3&/41,# &+ "#- $%& -& ,050,& "1 14U50,1,0+,%-./01"P
–
;1"1- /&4/&1U51- # ,& #40#
–
-
8/17/2019 Bloque 4. Industria y Mercado
17/48
•
-
8/17/2019 Bloque 4. Industria y Mercado
18/48
• @" 4#-.& 3&,0# ,& ,&-1//#""# ,& %+ 50,%&7# I1/1"#- &-.%,0#- 3%"U+140#+1"&- ,& 312#/ K14.%/140H+ &-,& ,0&J 1 $%0+4& 30""#+&- ,& &%/#-)
•
F/1+, %.# *C /&$%0/0H ,& %+1 0+5&/-0H+ ,& jk30""#+&- 2 .1/,H 4%1./# 1T#- &+ &-.1/ "0-.# \Z231+Oikkq])
• ;&7g+ AR&41 F#,#2 \ikkq] &" 4#-.& 3&,0# I#/50,%&7# &- ,& -&0- 30""#+&- ,& &%/#-)
-
8/17/2019 Bloque 4. Industria y Mercado
19/48
• :+ +%&5# & 0+.&/&-1+.& 3#,&"# ,& +&7#40# &- &" $%& -& 7&-.1&+ "1- /&,&- -#401"&-P 4#3L0+140H+ ,& %+1 &5#"%40H+ I1/1"&"1OI#/ %+ "1,# &" ,&-1//#""# ,&" &+./&.&+030&+.# 2 "1- 0+.&/K14&-0+.&/14U51- 2O I#/ #./#O "1 &5#"%40H+ ,& "#- +%&5#- 3&,0#- ,&
4#3%+04140H+O 4#+ *+.&/+&. 1 "1 41L&J1)
• :+1 &-./%4.%/1 +# 6&/1/$%0J1,1 $%& 4#+-07%& 1./1&/ 1 3N- ,&pkk 30""#+&- ,& %-%1/0#-O %+ &+#/3& +&7#40#)
• @" UI# ,& 6%71,#/ #41-0#+1" 2 &" 3#,&"# b1L0&/.#c ,& 6%&7#-#+ &" I/0+40I1" 1./14U5# I1/1 I#.&+401/ %+ 3#,&"# ,&+&7#40# bK/&&30%3c )
-
8/17/2019 Bloque 4. Industria y Mercado
20/48
• B1- +%&51- .&4+#"#7W1- 2 "1 7"#L1"0J140H+ R1+ I/#5#41,# %+&-I&4.14%"1/ 70/# 1 "1 0+,%-./01 &+ "#- g"U3#- 1T#-./1+-K#/31+,# 1 "1 0+,%-./01 31+%K14.%/&/1 ./1,040#+1" R1401"1 0+,%-./01 ,& -&/5040#- 2 ,& "1 4#3%+04140H+)
• >I1/&4& &" 4#+4&I.# ,& &4#+#3W1 ,070.1" &+ &" $%& &" 51"#/ ,&"# +# 31.&/01" &- 41,1 5&J 312#/ K/&+.& 1 3#,&"#-&4#+H304#- ,&" I1-1,# -%-.&+.1,#- &+ 1$%&""# $%& -& I#,W1
5&/ 2 .#41/)
-
8/17/2019 Bloque 4. Industria y Mercado
21/48
B#- #/W7&+&- ,& "1- 4#3I1TW1-
• 80+.&+,#O ;@F> # ;#+2 -#+ 1"7%+1- ,& "1- 4#3I1TW1- 3N-4#+#40,1-)
• @+ "#- sk -& ,&,041L1+ 1 #./#- 3&+&-.&/&-O I#/ &6&3I"#P
– !"#$%#&'( &+ /&1"0,1, -& ""131L1 !"#$%#&' *'++,"O %+1I&$%&T1 &3I/&-1 $%& K1L/041L1 2 ,0-./0L%W1 %+ 6%&7# ,&41/.1- I0+.1,1- 1 31+# ""131,# -,#,./&,) D./1-14U50,1,&-O "1 ,0-./0L%40H+ ,& -#L/&- ,& 1//#J 0+-.1+.N+O%+1 41,&+1 ,& R#.&"&-O 4#3I1TW1 ,& .1V0-O 6%&7#- I1/1
+0T#-O ,& 3&-1 # 3N$%0+1- I1/1 41-0+#-) – 0'1%2'( 3N- 4#+#40,1 &+ E1IH+O &+ %+ I/0+40I0# -& #4%IH
,& "1 ,0-./0L%40H+ ,& 4%&/#)
-
8/17/2019 Bloque 4. Industria y Mercado
22/48
– 3456( 4#3&+J1/#+ ,0-./0L%2&+,# 3N$%0+1-/&4/&1U51-O \I0+L1""- 2 ./1713#+&,1-]O 2 "%&7# -&I1-1 1" +&7#40# ,& "1- 3N$%0+1- ,& ,0-4#)
–
3'#7( /&I1/1L1 /1,0#-) –
!,82'( 5&+,W1 L1"1+40+&- I1/1 +0T#-)
9&-,& &" bl &+ /121c ,& nqriO R1-.1 "1 4#3&/401"0J140H+
&+ nqsi ,&" 50,%&7# 4#+ "1- 4#+-#"1- R12 %+ -1".#4%1"0.1U5#O I&/# &- &+ "#- jk 4%1+,# -& 0+5&+.1 &"#/,&+1,#/ I&/-#+1" *!M 2 &- &+.#+4&- 4%1+,# "10+,%-./01 ,& "#- 50,%&7#- 505& &" I/03&/ 7/1+
03I%"-#)
-
8/17/2019 Bloque 4. Industria y Mercado
23/48
•
B1 4#+5&/7&+401 &+./& 50,%&7#- & *+.&/+&. &+ "#- qk &- "#$%& 31/41 %+1 +%&51 "W+&1 ,& +&7#40#O $%& -& 3&6#/1 R14&I#4#- 1T#- 4#+ &" I&/K&440#+130&+.# ,& "1 L1+,1 1+4R1 2 "13&6#/1 ,& "1- .1/6&.1- 7/Nd41-)
• 9& "1- &3I/&-1- ,& 50,%&7#- ./1,040#+1"&-O -%/7&+ #./1-+%&51- $%& -& ,&,041+ 1" +&7#40# ,&" 50,%&7# #+"0+&)
•
A#30&+J1+ &+ &" +&7#40# "1- 7/1+,&-O 4#3# M04/#-#_O80+.&+,# 2 ;#+2 2 R#2 &+ ,W1 &" 3&/41,# &-.N 3N-,05&/-0d41,#O 1%+$%& "1- 7/1+,&- 40K/1- ,& +&7#40# -#+ I1/1"#- 3N- I#,&/#-#-)
-
8/17/2019 Bloque 4. Industria y Mercado
24/48
>"7%+#- &6&3I"#- ,& &3I/&-1- 4#+[V0.# & 0+4/&3&+.# ,& 5&+.1-
•
!"#$%#&'( -07%& -0&+,# %+1 ,& "1- 31/41- 3N- 03I#/.1+.&-O 4/&1,#/1 ,& 5&/,1,&/1- 6#21-4#3# M1/0# !/#-O v&",1O 9#+e&2 w#+7O 7/1401- 1" 7&+0# ,& ;R07&/% M0213#.#)
• !"#$%#&' +9%:; $%98"#,9 ? 2'# /#,@ +;9&"&,@ &%
-
8/17/2019 Bloque 4. Industria y Mercado
25/48
•
3456P &+./& -%- [V0.#-f I/&5&& $%& &" +&7#40# ,& 3H50"&- "&- ,1/N 3N- ,0+&/#$%& &" ,& 6%&7#- &+ K#/31.# x-04#)
-
8/17/2019 Bloque 4. Industria y Mercado
26/48
• F6GF4( &- %+1 &3I/&-1 &-.1,#%+0,&+-& ,&-1//#""1,#/1)Q13#-1 I#/ -% I/03&/ 6%&7# Y1"KaB0K& 2 I#/ %+1 3#,0d4140H+,& [-.&O A#%+.&/a;./0e&)
• D./# ,& -%- "#7/#- 3N- K13#-#- &- "1 4/&140H+ ,&" 3#.#/ ,&50,%&7# ;#%/4&O %U"0J1,# &+ 7/1+ I1/.& ,& -%-50,%&7#-O 0+4"%2&+,# Y1"KaB0K& i)
• @+ -% ./1L16# 6%+.# 1 "1 4#3%+0,1, ,& 6%71,#/&- -&&+4%&+./1+ y.%"#- 4#3# A#%+.&/a;./0e& # 912 #K 9&K&1.)
• 9#30+1 &+ GAO R1 50-.# 1%3&+.1,# -% 40K/1 ,& +&7#40# &+ &"g"U3# 1T# &+ %+ rkm)
-
8/17/2019 Bloque 4. Industria y Mercado
27/48
-6GHIGJH4 <
-
8/17/2019 Bloque 4. Industria y Mercado
28/48
•
K'2L@$,9 5,8%@( %+1 4#3I1TW1 ,&-1//#""1,#/1 2 I%L"041,#/1,& 50,%&7#- 1,$%0/0,1 I#/ &" I%L"041,#/ ,& 6%&7#-
-
8/17/2019 Bloque 4. Industria y Mercado
29/48
•
-
8/17/2019 Bloque 4. Industria y Mercado
30/48
F / 1 +
, . R & _
1 % . #
C
Oi k n l
-
8/17/2019 Bloque 4. Industria y Mercado
31/48
•
41%2$9'#"2 69$@ M46N(&- %+1 &3I/&-1 &-.1,#%+0,&+-& ,&-1//#""1,#/12 ,0-./0L%0,#/1 ,& 50,%&7#- I1/1 #/,&+1,#/ 2 50,#+-#"1-K%+,1,1 I#/ ;I#/.-O &+41/71,1 ,& "#--03%"1,#/&- ,&I#/U5#- # @> F13&- I1/1 "#- ,&3N- 6%&7#-)
• @"&4./#+04- >/.- .13L0[+ I#-&& "1 312#/ ,0-./0L%40H+ ,&" 3%+,# &+&-.& -&4.#/O &-.N 1-&+.1,1 &+ I1W-&- .1+ ,0-I1/&- 4#3# !/1-0"OG#"#+01 # =&IgL"041 AR&41O &- ,& "1- I#41- &3I/&-1- #440,&+.1"&-,& 50,%&7#- 4#+ ,0-./0L%40H+ I/#I01 &+ E1IH+)
-
8/17/2019 Bloque 4. Industria y Mercado
32/48
•
B1 40K/1 ,& +&7#40# ,& @> -& ,&-1//#""1 ,& "1 -07%0&+.& 31+&/1P
– ,&-1//#""# 2 &,040H+ ,& -#_S1/&- ,& 6%&7#- \jpOjm]
– 1 "#- .&"[K#+#- 2 &$%0I130&+.#- 3H50"&- \(Olm]
–
&,040H+ 2 ,0-./0L%40H+ ,& -#_S1/&- .&/4&/#- \qOnmf @>G1/.+&/-]
• @" 7/%I# #K/&4& .13L0[+ I/&-.140#+&- ,& &V.&+-0H+ 214.%1"0J140H+ ,& 1+U7%1- 5&/-0#+&- ,& 6%&7#-f
–
#./#- \(Onm]P I/&-.140#+&- ,& 6%&7#- &+ *+.&/+&.O 5&+.1 ,&"04&+401- 2 ,& &-I140#- I%L"040.1/0#-O &.4)
– B1 ,0-./0L%40H+ 7/Nd41 ,& "1 40K/1 ,& +&7#40# &- "1-07%0&+.&P >3[/041 ,&" 8#/.& \rlOim]O @%/#I1 \(nm] 2 >-01aG14Wd4# \rOjm])
-
8/17/2019 Bloque 4. Industria y Mercado
33/48
8%&51- I#-0L0"0,1,&- ,& +&7#40#&+ *+.&/+&.
•
*+.&/+&. 1%3&+.1 "1- #I#/.%+0,1,&- ,& +&7#40# 2 &-.N413L01+,# &" 3&/41,#)
• G/04&S1.&/R#%-&A##I&/- 1d/31 $%& "1 312#/ K14.%/140H+.#,15W1 I/#4&,& ,& "1- 4#+-#"1- 2 I/#,%4.#- I1/1 GA-O &"
&+./&.&+030&+.# ,070.1" &- %+ K&+H3&+# 41,1 5&J 3N- 31-05#P-%L0/N 1 41-0 &" l(m &+ iknr)
• @+ &-.& 1+N"0-0- GSA 0+4"%2& "#- 0+7/&-#- I#/ 1L#+#- 1 31/41-4#3# zZ#/", #K Z1/4/1_ zO &" 50,%&7# ,& /#" 3%"U6%71,#/
31-05# &+ "W+&1O 2 "1 5&+.1 ,& L0&+&- 50/.%1"&- 2 4#+.&+0,#-&V./1 4#+ "#- $%& -& d+1+401+ 6%&7#- 7/1.%0.#- 4#3#zQ1/350""&z # z;&1d7R.zO &" 6%&7# ,& I0/1.1- #+"0+&)
-
8/17/2019 Bloque 4. Industria y Mercado
34/48
• D./# K&+H3&+# $%& R0J# &4"#-0H+ 21 &+ iknk K%&/#+ "#- 6%&7#- -#401"&-O $%& -& 6%&71+ &+ "1- /&,&- 4#3# Q14&L##e 2F##7"&{)
•
G&/30.&+ 1 "#- %-%1/0#- I1/U40I1/ ,& K#/31 0+.&/30.&+.& 2 -0+0+5&/U/ 3%4R# U&3I#f 1,&3N- "#- I1/U40I1+.&- I%&,&+4#3I&U/ 2 4##I&/1/ &+./& -WO 6%&7#- -#401"&-) ;#+ 7/1.%0.#-)
• zQ1/350""&z 2 zM1d1 Z1/-zOI#I%"1/&- &+./& "1- 3%6&/&-O 1
,0K&/&+401 ,& "# $%& #4%//W1 &+ &" I1-1,# 4#+ #./# UI# ,&50,%&7#- ./1,040#+1"&- 4#3# "#- L["04#-)
• ;&7g+ %+ &-.%,0# ,& "1 >-#40140H+ ,& ;#_S1/& ,&@+./&.&+030&+.# ,& :;> \@;>] &" (im ,& &-.#- 713&/- -#+
3%6&/&-)
-
8/17/2019 Bloque 4. Industria y Mercado
35/48
*+,%-./01 ,&" 50,%&7# &+ @-I1T1•
B1 0+,%-./01 &-I1T#"1 ,&" 50,%&7# K14.%/H O>OBP 8"11'#%@&% %/9'@ %# OO 40K/1 $%& -0.g1 1" -&4.#/ &+./& "1-I/0+40I1"&- 0+,%-./01- +140#+1"&- ,& 4#+.&+0,#- ,070.1"&-)>,&3N-O -& &-U31 $%& "1- 5&+.1- ,&" -&4.#/ 29%2%9Q# R,@$,1'@ P
-
8/17/2019 Bloque 4. Industria y Mercado
36/48
•
B1 0+5&/-0H+ ,& &3I/&-1- +140#+1"&- -& ,&-5W1 R1401 "1,0-./0L%40H+ ,& I/#,%4.#- 31-05#- 21 4#+-#"0,1,#-)
• G#/ &""#O &- 41,1 5&J 3N- +&4&-1/0# &" 1I#2# &-.1.1"O I#/ -&/ "11".&/+1U51 1+.& "1 &-41-&J ,& 0+5&/-0#+&- I/051,1- &+ &"-&4.#/)
• > "1 K1".1 ,& 1I#2# 0+-U.%40#+1"O -& %+& "1 ,0d4%".1, ,&"144&-# 1 4/[,0.#O 21 $%& "#- "1+J130&+.#- -#+ 4#-.#-#- 2I/&-&+.1+ 3%4R1- 0+4&/U,%3L/&-)
-
8/17/2019 Bloque 4. Industria y Mercado
37/48
•
ir ,& 31/J# ikkqa A#+7/&-# ,& "#- 90I%.1,#- 1I/%&L1 I#/ %+1+030,1, "14#+-0,&/140H+ ,& "#- 50,%&7#- 4#3# %+1 0+,%-./01 4%".%/1")
• @-.1 ,&4"1/140H+ I&/30y1 $%& "1- &3I/&-1- ,&,041,1- 1 -% I/#,%440H+ I%,0&/1+/&40L0/ 12%,1- 2 .&+&/ %+ &-.1.%- &-I&401" &+ 03I%&-.#- 4#3# &" *C>) B#- 4/&1,#/&-,& 50,%&7#- -&/W1+ 4#+-0,&/1,#- 1 I1/U/ ,& &-& 3#3&+.# 4#3# 1/U-.1- \AR&41
F#,#2O ikkq])
• ;#"# &" ((m ,& "1- &3I/&-1- ,& 50,%&7#- ,&4"1/1 R1L&/ /&40L0,# 1"7g+ UI# ,&12%,1 IgL"041 \&-.1.1"O 1%.#+H3041 # "#41"]) 9& &""1-O &" rpm ,&4"1/1 R1L&/ /&40L0,#12%,1- I1/1 ,&-1//#""1/ I/#2&4.#- ,& *{9 2 %+ lrm I1/1 "1 0++#5140H+ &+ "1-0+,%-./01- 4%".%/1"&-)
•
@+ +%&-./# I1W-O &" 50,%&7# -& I#-040#+1 4#3# "1 I/0+40I1" #I40H+ ,& #40# I1/141,1 5&J 3N- -&73&+.#- I#L"140#+1"&-) @- &" 4%1/.# I1W- 4#+-%30,#/ ,&50,%&7#- &+ @%/#I1O I&/# &-.N &+ "#- g"U3#- I%&-.#- &+ "1 .1-1 ,& I/#,%440H+"#41") A#+-%30,#/&-P• @" pim ,& "#- 3&+#/&- ,& &,1,• 2 &" i(m ,& "#- 1,%".#- &-I1T#"&- -& ,&4"1/1+ 21 %-%1/0#- R1L0.%1"&- ) \A#+-%".#/1 Q7e]
• B1 >-#40140H+ @-I1T#"1 ,& @3I/&-1- 9&-1//#""1,#/1- ,& C0,%&7#- 2
-
8/17/2019 Bloque 4. Industria y Mercado
38/48
• B1 >-#40140H+ @-I1T#"1 ,& @3I/&-1- 9&-1//#""1,#/1- ,& C0,%&7#- 2;#_S1/& ,& @+./&.&+030&+.#O 9@CO 1d/31 $%& &V0-.&+ 3N- ,& lkk&3I/&-1- ,&-1//#""1,#/1- ,& 50,%&7#- 1d+41,1- &+ @-I1T1)
•
@+ iknl @-I1T1 4#+.1L1 4#+ %+ 4&+-# ,& OO= %8+9%@,@ &%1 @%2$'9) B1,0-./0L%40H+ I#/ AA>>O 1, 0'8/#"&,& &% U,&9"& @% @"$V, %# +9"8%9,+'@"2"A# 2'# %1
-
8/17/2019 Bloque 4. Industria y Mercado
39/48
•
B1- 4#+-#"1- -#+ "1 #I40H+ I/&K&/0,1 I#/ "#- 6%71,#/&-&-I1T#"&- 2 "#- 6%&7#- ./1,040#+1"&- -#+ "#- 3N- 4#+-%30,#-O-%I#+&+ 41-0 &" jkm ,& "1- %+0,1,&- 5&+,0,1-)
•
ikni R1 -0,# %+ 1T# ,& ./1+-040H+ 2 iknl -& $%&/W1 4#+-#"0,1/4#3# &" 1T# &+ &" $%& -& 4#30&+J1 1 0+-.1%/1/ "1 4%1/.17&+&/140H+ ,& 4#+-#"1-)
•
@+ ikn( "1 I/&50-0H+ ,& 4/&4030&+.# &/1 ,&" ipm)
• M#3&+.# 51""&O &+ &" $%& 1g+ K1".1 31,%/&J ,&" ,&-1//#""# ,&"#- 6%&7#- #+"0+&)
-
8/17/2019 Bloque 4. Industria y Mercado
40/48
• B1 312#/W1 ,& &3I/&-1- ,&-1//#""1,#/1- ,& @-I1T1 U&+&+ &+4#3g+ %+ .131T# /&,%40,# 2 "1 I/&K&/&+401 I#/ "1 I"1.1K#/31,& "#- 3H50"&- g"U31 7&+&/140H+O 0G1,-O 0GR#+&- & *+.&/+&.\9@CO iknk])
•
904R1- I"1.1K#/31- /&I/&-&+.1+ %+1 03I#/.1+.& 1".&/+1U51 1"#"07#I#"0# ,& "1- 4#3I1TW1- ,0-./0L%0,#/1-O I&/# %+1 ,& "1-I/0+40I1"&- ,&-5&+.161- ,& "#- -&/5040#- &+ 3#50"0,1, &- "1&V4&-051 I/#I#/40H+ $%& -& $%&,1 &" #I&/1,#/ 1" /&1"0J1/ "#-
I17#- \>@
-
8/17/2019 Bloque 4. Industria y Mercado
41/48
A0K/1- 0+.&/&-1+.&- ,& "1 *+,%-./01,& C0,%&7#- &+ @-I1T1 &+ iknl•
@+ iknl &" 51"#/ ,&" 4#+-%3# &+ @-I1T1 -& -0.%H &+spi 30""#+&- ,& @%/#-
• @+ &" g"U3# 1T# R12 %+ ,&-4&+-# &+ &" 4#+-%3# ,&
4#+-#"1- I#/.NU"&- 2 &+ &" 51"#/)•
B#- 6%&7#- ,& GA ,#30+1+ &" 3&/41,# I&/# .13L0[+-& R1 I/#,%40,# %+ ,&-4&+-# &+ &" 4#+-%3#)
• G;l &+41L&J1 &" /1+e0+7 &+ +g3&/# ,& %+0,1,&-)
•
E%&7#- ./1,040#+1"&-O 1440H+ 2 15&+.%/1 7/Nd41,#30+1+ &" 3&/41,#) \@+ 4#+-#"1-] @+ GAO 15&+.%/17/Nd41 2 1440H+)
-
8/17/2019 Bloque 4. Industria y Mercado
42/48
•
G#/ 6%&7#-O "#- 3N- 5&+,0,#- -&7g+ &" 9@;@P F/1+, %.# CO Q0K1n( 2 A1"" #K 9%.2P FR#-.-)
•
@" pkm ,& "#- 3N- 5&+,0,#- -#+ 1I.#- I1/1.#,#- "# IgL"04#-)
• B1 0+,%-./01 ,&" 50,%&7# 0+50/UH 3N- ,& ii
30""#+&- ,& &%/#- &+ I%L"040,1,)
-
8/17/2019 Bloque 4. Industria y Mercado
43/48
•
B1- 40K/1- ,& iknl 3%&-./1+ %+ 1T# ,& ./1+-040H+O R1401 %+ikn( 4#+ &VI&4.1U51- ,& 3&6#/1 ,& "1 4/0-0- &4#+H3041O "131,%/&J ,& +%&5#- 3#,&"#- ,& ,0-./0L%40H+ #+"0+& 2 "11I/#L140H+ &" n( ,& K&L/&/# ,& "1 /&K#/31 ,& "1 BG*)
• B1 0+,%-./01 ,&" 50,%&7# &- "1 I/03&/1 0+,%-./01 4%".%/1"&-I1T#"1 &+ .[/30+#- ,& 4#+-%3#)
•
B1 /&K#/31 ,& "1 BG*O B&2 ,& G/#I0&,1, *+.&"&4.%1"O &-.1L"&4&-1+40#+&- I1/1 "%4R1/ 4#+./1 "# $%& "1 "&2 ,&+#30+1zK140"0.1,#/&-z ,& &+"14&-O IN70+1- S&L $%& &+"1J1+ 14#+.&+0,# ,& .&/4&/#- -0+ 4#3I&+-140H+ +0 N+03# ,& "%4/#)
-
8/17/2019 Bloque 4. Industria y Mercado
44/48
D; MD9>B*9>9@; ? >GG;
•
>,&3N- ,&" &+./&.&+030&+.# &- ,&-.141L"& "1F130d4140H+ 2 ;&/0#%- F13&- \6%&7#-K#/31U5#-])
• B#- ,&-1//#""1,#/&- &-I1T#"&- R1+ 4#+-&7%0,#R14&/-& %+ R%&4# &+ &" I1+#/131
0+.&/+140#+1" 7/1401- 1 -%- 0++#51,#/1-1I"04140#+&- $%& 14%3%"1+ 30""#+&- ,&,&-41/71-)
-
8/17/2019 Bloque 4. Industria y Mercado
45/48
• B1 I"1.1K#/31 II 91.& R1 /&4#I0"1,# "1- 1II- &-I1T#"1- I1/1>+,/#0, 2 >II"& 4#+ 3N- ,&-41/71- 1 +05&" 3%+,01") @" +g3&/# ,& %-%1/0#-&-I1T#"&- &- ,& il 30""#+&- &+ ikn(O 1"/&,&,#/ ,& %+ 30""H+ 3N- $%& &"I1-1,# 1T#)
• >%+$%& @-I1T1 -07%& 1 "1 41L&J1 ,& @%/#I1 &+ I&+&./140H+ ,&-31/.IR#+&-O &V0-.& %+ ,&-4&+-# ,& ,&-41/71- ,& 1I"04140#+&-)
•
B1- ,&-41/71- 312#/0.1/01- -#+ ,& 1I"04140#+&- ,& 3&+-16&/W1) ZR1.-1II&- R&//130&+.1 "W,&/ &+ 4#3%+04140H+ \jqm]) B& -07%&+ ;e2I& \rnOpm]O
-
8/17/2019 Bloque 4. Industria y Mercado
46/48
•
B1 R#/1 I%+.1 ,& %-# ,& "1- 1I"04140#+&- &+ +%&-./#I1W- -& -0.g1 &+./& "1- nj R#/1- 2 "1- in R#/1-)
• @" prm ,& "#- %-%1/0#- U&+& &+./& ir 2 (( 1T#-O
4#+4&+./N+,#-& &" %-# &-I&401"3&+.& &+./& "#- ,& ir
2 l( 1T#-)
• > "1 41L&J1 ,& "1- 1II- &-I1T#"1- 3N- ,&-41/71,1-
&-.N B#7#-|%0J 4#+ l()krq)ksp ,&-41/71- I1/1>+,/#0, 2 +,/#0, 2*+-.1+. !%}#+- 4#+ s)qrk)kkk I1/1 0D;)
-
8/17/2019 Bloque 4. Industria y Mercado
47/48
-
8/17/2019 Bloque 4. Industria y Mercado
48/48
•
B1 0//%I40H+ ,& +%&5#- 41+1"&- ,& 5&+.1O 4#3# "1- U&+,1- ,070.1"&- ,& "1-4#+-#"1- 2 "1- ,& 3H50"&- 2 .1L"&.1-O &-I&401"3&+.& "1 >II ;.#/& ,& >II"&2 "1 G"12 ;.#/& ,& F##7"&O &-.N+ I&/30U&+,# $%& +1J41+ I&$%&T#-&-.%,0#- ,& ,&-1//#""# 0+,&I&+,0&+.&- &+ @-I1T1O 1 "1 5&J $%& -&4#+-#"0,&+ #./#-)
• B1- I"1.1K#/31- ,& 6%&7# ,&L&+ -% [V0.# 1 -% 41I140,1, ,& &-.1L"&4&//&,&- -#401"&-O "1 I%L"040,1, 2 "#- I&$%&T#- I17#- I#/ K%+40#+1"0,1,&-151+J1,1- \>@