Download - Blue Coast Process
WHAT WE DO
Brand Strategy & Development
Identity systems, brand messaging & guidelines
Digital web design & development, web applications
Communications marketing & sales collateral
Motion Graphics explainer videos, product demos
kickoff & brand workshop
web site tour
creative brief
user experience
concept development
initial site mock ups
final site mock ups
design of interior template pages
HTML CSS JS programming
CMS integration, QA, deployment
& launch
PROCESS OVERVIEW
Discovery
Design
Development & Testing
KICKOFF & BRAND WORKSHOP
• project goals • brand attributes • customer types • customer journey • existing marketing materials • project timeline
Tell us about your:
Discovery Design Development & Testing
CHANNELS
POSITION
ING
ATTRIBU
TES ON-LINE
OFF-LIN
E
AUDIEN
CECO
MPE
TITION
IDENTITY
IMAGERY
FONTS/COLORS TONE
/VOI
CE
BRAND
WEB SITE TOUR
Competing & Aspirational Sites
• messaging • features • navigation • calls to action • photography • color • typography
Discovery Design Development & Testing
CREATIVE BRIEF
• background • project description & goals • brand review • target audience • competition • communication strategy • timeline • success metrics
Goals & Strategy
Discovery Design Development & Testing
USER EXPERIENCE
• identify brand touch points & user needs • document the conversion process • identify engagement opportunities • examine key analytics & set goals
Research & Discovery
Information Architecture• create hierarchy that is flexible & scalable • identify content needs • provide for concrete & abstract workflows • establish functional requirements
Discovery Design Development & Testing
CONCEPT DEVELOPMENT
• point of connection between brand & user • humorous • emotional • relatable
• extendable & scaleable • brand messages • supporting visuals
What’s the big idea?
Discovery Design Development & Testing
INITIAL SITE MOCK-UPS
• navigation structure • layout • imagery • color • proposed messaging • typography
Explorations of:
Discovery Design Development & Testing
FINAL MOCKUPS | DESIGN OF INTERIOR PAGES | HTML
• sourcing stock/custom photography
• graphic production
• design supporting graphics
• HTML & CSS
• JavaScript
Building out the site
Discovery Design Development & Testing
CMS INTEGRATION | QA DEPLOYMENT | LAUNCH
• database / CMS configuration
• content incorporation
• code integration with CMS
• server set-up
• browser/platform testing program
• redirects & SEO
• launch plan
Technical stuff
Discovery Design Development & Testing