Presented by:Stuart HemsleyUKI SaaS Leader 0771 379 3638 [email protected]
IBM Cloud Business Applications
SaaS – A quick intro!
© IBM Corporation 3
Cloud is at the center of dramatic changes in every industry
DataPut to work in the cloud as the
new basis of competitive advantage
MobileThe activation point to engage
customers in context using cloud-based services
1 TrillionThe average mobile phone user
checks their phone**
150 Times Per Day Connected things on the planet
generating data by 2015*
72%of business leaders say cloud will be extremely important to
their business success by 2016+
CloudGives organizations of all
sizes the ability to innovate at speed
SocialRevolutionize customer touch points with cloud-
based social media
Social connections occur daily***2 Billion
* Source: Cisco CTO, CTIA keynote, 2010 ** Source: Tomi Ahonen Almanac for 2013
*** Source: Skype blog, 2013 + Source: IBM CAI Global Cloud Study
© IBM Corporation 4
Pacesetters (19%)
CollaborationCustomer experienceTime to market
Chasers (40% )
Reduced TCOApplication agility Collaboration
“Champions of SaaS” study shows that Pacesetters primarily turn to SaaS to improve collaboration and provide a better customer experience vs. reducing TCO
Source: IBM Center for Applied Insights Champions of Software as a Service: How SaaS is helping companies secure powerful competitive advantageFor more info, visit: ibm.com/ibmcai/saas
Top threemotivators
Segment
Challengers (41%)
Reduced TCOApplication agilityDecision making
© IBM Corporation 5
Applications that deliver business outcomes!
Human ResourcesTalent ManagementTalent Insights
Customer CareEngagement Advice
Experience Management
Sales & CommerceeCommerce
Order ManagementPerform. & Territory Analytics
MarketingCustomer Analytics
Campaign Management
IT OperationsService Mgmt, SecurityMobile Device Management
LegalContract ManagementRisk Analytics
Procurement Contract Management Strategic Sourcing
FinanceRisk AnalysisPerformance Management Retail Merchandising
Pricing and PromotionDeal Management
B2B/Supply ChainSupplier NetworkPartner Integration
Frontoffice
Backoffice
Operations / All RolesEnterprise CollaborationWorkforce Productivity
© IBM Corporation 6
Financial governance | 2010
Governance, compliance, risk management | 2010
Web analytics | 2010
Financial risk management| 2011
Master data management | 2010
Data warehouse appliances | 2010
Procurement & contract mgt 2011
Enterprise marketing mgt | 2010
Pricing, promotion and product mix optimization | 2012
Growth Initiatives Recent Acquisitions (since 2010)
Analytics
Cloud
Social
Smarter Commerce
Recent SWG Acquisitions – SAAS Deployment Option
Customer experience mgt | 2012
Data navigation & exploration| 2012
Talent Management | 2012
Mobile computing platform | 2012 Mobile mgt | 2010
Mobile customer experience management | 2012
Cloud integration | 2010
Automated BI | 2013Compensation & sales
performance mgt | 2012
Web fraud detection | 2013
Customer & network analytics | 2013
Mobile Customer Engagement | 2013
Network automation | 2010 Automated data
migration | 2012
Web fraud detection | 2013
Hosted, multilingual e-mail service | 2009
Small business server solutions | 2008
FIBERLINK Mobile Device Mgt
Database As A Service | 2013
eXtreme File Transfer | 2014
SecuritySecurity Intelligence | 2011 Fraud protection and advanced security |
2013
B2B integration | 2010
Mobile Customer Engagement | 2013
Cloud computing infrastructure | 2013
IBM Software Group
Email Marketing & Marketing Automation 2014
Mobility
eXtreme File Transfer | 2014
FIBERLINK Mobile Device Mgt
© IBM Corporation 7
Intro Videos….just 1m 22s!
http://youtu.be/H8b6KjlvoYE
© IBM Corporation 8
Over to Brandon Jones!
© 2014 IBM Corporation
SHIFT 1Data is becoming the world’s new natural resource, transforming industries and professions.
SHIFT 2The emergence of cloud is transforming IT and business processes into digital services.
SHIFT 3Mobile and social are transforming individual engagement – creating expectations of security, trust and value in return for personal information.
OUR POINT OF VIEWData is the new basisof competitive advantage.
OUR POINT OF VIEWCloud is the path to new business models.
OUR POINT OF VIEWA systematic approach to engagement isnow required.
The new era is defined by three shifts
© 2014 IBM Corporation
“Two guys in a Starbucks can have access to the same computing power as a Fortune 500 company.”
Jim DetersFounder, Galvanize
Innovation is the new currency
High growth companies now deliver value and experiences on their users’ terms.
Companies of all sizes have the ability to disrupt, or face the prospect of being disrupted.
Bluemix worksfor disruptors.
Customer ManagedService Provider Managed Infrastructure as
a Service
CodeData
RuntimeMiddleware
OSVirtualization
ServersStorage
Networking
CodeData
RuntimeMiddleware
OSVirtualization
ServersStorage
Networking
Platform as a Service
To really disrupt, a business should focus on building differentiation and rent the rest
Enterprises have additional requirements
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“
”
“”
I want to move fast but retain control.
I have apps and data that must stay in a dedicated cloud or on-premises — but I want the Bluemix experience.
“
”
I want to create new hybrid applications that use enterprise data & services.
• Security and Privacy• LDAP Integration• Regulations• Corporate Policies• White Labeling• Application monitoring
and logging
Customer ManagedService Provider Managed
Capabilities in Bluemix now span PaaS and IaaS and can be delivered as a public, dedicated, or on-premises* implementation.
Infrastructure as a Service
CodeData
RuntimeMiddleware
OSVirtualization
ServersStorage
Networking
CodeData
RuntimeMiddleware
OSVirtualization
ServersStorage
Networking
Platform as a Service
Built on open technologies:
Bluemix is designed to be more flexible
So what is Bluemix?
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Bluemix is an open-standards, cloud-based platform for building, running, and managing applications.
Build your apps, your wayUse the most prominent compute technologies to power your app: Cloud Foundry, Docker, OpenStack.
Extend apps with servicesA catalog of IBM, third party, and open source services allow the developer to stitch an application together quickly.
Scale more than just instancesDevelopment, monitoring, deployment, and logging tools allow the developer to run and manage the entire application.
Layered SecurityIBM secures the platform and infrastructure and provides you with the tools to secure your apps.
Deploy and manage hybrid apps seamlesslyGet a seamless dev and management experience across a number of hybrid implementations options.
Flexible Pricing Try compute options and services for free and, when you’re ready, pay only for what you use. Pay as you go and subscription models offer choice and flexibility.
Smarter Telecom
Smarter Railroads
Smarter Government
Smarter Public Safety
Smarter Supply Chains
Smarter Cities
Smarter Products
Smarter Money
Smarter Grid
Smarter Healthcare
Smarter Food
Smarter Oil & Gas
Smarter in Retail
© 2014 IBM Corporation
Smarter products and services require open-standards
© 2014 IBM Corporation
© 2014 IBM Corporation
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The IBM Bluemix Garage is disruptive innovation and transformation consultancy located in the heart of the startup world.
The IBM Design Studio provide creative experiences for the process of vetting ideas to find the gem.
It takes a lean and user-centered approach in empowering clients to rapidly identify, prove, design, and build the right app for their target market.
IBM Bluemix
Garage + Studio = Innovative Disruption
A Drone!Raw Data from Things
You can demo Bluemix & IoT
Bluemix.net - > Solutions -> IoT -> Try it Out
https://console.ng.bluemix.net/solutions/iot
Day starts
My forest
My sensorsInform
Insight Decide
Deploy drones(Control them with Java)
Recall drones(Protect investment & send them home)
Fleet Controller Decision(Send Home Drones / False Warning)
Cross ReferenceLocal Arduino Data
(Control how to correlate many sensors)
Weather Indicators(Twitter represents storm indicators)
User Decision(Let someone decide action)
Crowd-storm here:Tweet with… wait for it
• Secure devices early during development
• Connect your devices securely to the cloud
• Market your devices through IBM ecosystem – Recipes
• Build apps that talk to your devices
The Forest!Bluemix Connects Things
Open Source Java API for
web applications
Building blocks
iPhoneAndroidWPiPadAndroid
Windows
+
+
The Storm!Gain Insight & Act
Day starts
My forest
My sensorsInform
Insight Decide
Deploy drones(Control them with Java)
Recall drones(Protect investment & send them home)
Fleet Controller Decision(Send Home Drones / False Warning)
Cross ReferenceLocal Arduino Data
(Control how to correlate many sensors)
Weather Indicators(Twitter represents storm indicators)
User Decision(Let someone decide action)
Crowd-storm here:Tweet with #bluemixdrone
LinksCapGemini - Leveraging Bluemix at PostNordhttp://www.youtube.com/watch?v=xnw1Z2n0cgQ
Ideas made with IBM Bluemix – Bitcraze & MODCAMhttp://www.youtube.com/watch?v=ZP99QQoXrIQ
Ideas made with IBM Bluemix – Bitcrazehttp://www.youtube.com/watch?v=-rjpwJaDhz4
Bluemix Garage to disrupt your spacehttp://www.ibm.com/cloud-computing/bluemix/garage/