MISTAKE!
MISTAKE!
“Donor” “Volunteer”
“Follower”
“Pinner”
“Fan”
“Liker”
“Sharer” “Tweeter”
Volunteers donate
10X more
70% of volunteers
donate
Don’t settle. You’re worth
it.
You gotta hook ‘em
Time to get mushy
Test to see what works best for YOU
Visual storytelling on Facebook
Feeding America and Morgan Stanley
Show what others are
already doing
National Tree Day
Be witty and fun. People will like you
more.
PGH Brewer’s Ball
PGH Brewer’s Ball
Embed your call to action in the story
everydayhero
Make it easy to give
whatever they have.
ClothingDonations.org
Get people thinking…
and clicking
Feeding America
Welcome them to your
special community
Wounded Warrior Project
Use email to strengthen
the connection
Showcase impact to keep them engaged
Treat them like real
people, and they’ll act
like it!
