Uwe Schwarz 30.08.2011
BOP workshop Tallinn 2011
Uwe Schwarz (CEO) [email protected] Mobile: +358 50 3400 469
Content
1. BOP – Why an Opportunity?
2. Challenges in BOP
3. The Sibesonke solution
4. Lessons Learned
BOP Opportunity: (3) Low Market Efficiency
Source: C.K. Prahalad: “Serving Profitably”
Consumer price differences within Mumbai / India:
A Cow in Finland Gives 7x More Milk than a Cow in Kenya
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Another Example of Lower Market Efficiency. We can’t blame nature for it.
Challenges with BOP: (2) Local Languages
3,000 languages in Africa 11 official languages in South Africa
Challenges with BOP: (4) Instability
Political, juridical, ethical, ...
TransparencyInterna5onalPerceivedCorrup5onIndex2010
Un-connected
Phone users
Global Connectivity Pyramid (7bn people)
Internet
3bn
2.5bn
1.5bn
Our Vision: Empower people The Size of the Market is Huge
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Socio-Economic Empowerment
Market Need Mobile Communities Over Basic Phones
16
Business and social contacts
Locally relevant information digitalized on basic phones
Solution Internet Services to People Without Internet
The best of Internet …
… to the next billion
users
User profiling
Social networks
Viral Growth User Generated
Content
Peer recommendation
2. 3.1.-Johannesburg: 1. Painter Mike... 2. MAGWETE T... 3.Welding solu... Answer
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17
User Acceptance User “Wow“ and Exponential Growth
Daily Users South Africa
User “Wow”
Viral Growth 40%/Month
18 Company Confidential
Lessons Learned
(1) Consumer Centric: BOP CUSTOMERS – cost conscious,
still demanding, word-of-mouth
(2) People at the BOP cope very well with limitations as
long as the basic value is right
(3) Tailor-made solutions – not dumping smaller/scaled-
down products
(4) Involve local partners