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Lecture I• the changing consumer• social media overview• online marketing
overview• writing for web & blog• marketing your content• tools
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HOla
• bill greenbaum• vancouver• VP marketing integra
nutrition.
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YOURTIMINGIS GOOD
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Four ‘Ps & T’
• Product• Price• Promotion• Place
Tribe
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“Technology doesn't win but it sure gives you a chance at marketing.”
by william greenbaum
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Principle #1
Organic word-of-mouth, people caring about your brand
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Principle #2
Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get
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Definitions
• Simple = media for social interaction.
• More = blending of technology and social inter-action for the co-creation of value.
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If facebook were a country it would be the second largest on the planet.
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• 50, 000 LinkedIn users• 200,000,000 blogs• 75 million Tweeters
Way Too Much!
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blogs link wheels directories article marketing youtube
animoto press releases facebook contests / promotions adwords
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Gracias
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R U HAPPY?
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Tools• Ping.com• Hootsuite• TweetDeck• Wordpress• Mail Chimp, Constant Contact
or aWeber• Flikr• Alexa• HubSpot