Download - bouryaku Case Study - Klear
Case Study
(www.klear.in)
Who is Klear?
• Klear is a network of clinics to help manage hearing and speech difficulties.
• Klear is one of the fastest growing hearing service providers with a reputation for innovation and international practices.
• Operating from 4 different branches in Bangalore, Kozhikode and Thiruvanathapuram
Engagement with bouryaku
• Marketing Klear to target audience and using online media to connect
• Create shareable content
• Brand awareness and presence of Klear
MARKETING EFFORTS
Designs + Plans
Overall Strategy
Competitor Analysis
Content Creation
Social Media Marketing
AnalyticsSearch Engine
Marketing
Online PR
Social Campaigns
Custom Designs for Social Portals
FB Ads designs
Analytics Used
Google Analytics
• Demographics
• Source
• Most browsed content
• Engagement
Facebook Insights
• Activities on Facebook page
• ‘Like’ button reports
Twitter Analytics
• Followers’ behavior
• Best time to Tweet
• Hashtags used by the followers
COMPARATIVE STATS
The Growth (per month average)
Visits to the website
Pre-engagement Post-engagement
Visits
Visits
Pre-engagement Post-engagement
Unique Visitors
UniqueVisitors
Online Advertising Results
Pre-engagement Post-engagement
Visits from Google AdWords
Visits fromGoogleAdWords
Pre-engagement Post-engagement
Visits from Facebook
Visits fromFacebook
Daily Impressions on Google Search
Daily Impressions
RESULTS
Conclusion
Visits to the website increased by
295%
Visits to the website from Facebook
increased by
642%
Thus, impacting the overall visits to the website.
Visits to the website increased by
358%
Average daily impressions on Google Search
397