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Brainstorming using the Business Model Wheel ™
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2
Addressing the Core Business Model
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3
What is the offering?
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4
How will you monetize it?
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5
How will sustain the model?
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6
Write the core business model on the wheel
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Business Model Wheel example using online music service
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9
Use the outer ring to note key points for each section
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11
Add section scores
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13
Use the framework as a brainstorming tool
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15
The Business Model Wheel offers a structured approach to brainstorm and evaluate a business model
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16© Business Model
Institute 2013
Download the Business Model Wheel ™
at businessmodelwheel.com