Download - Breast Cancer030310
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Breast CancerDesign for the Majority
Improving Healthcare in Rural China
March 3rd, 2010
Chris Driscoll | Nour Diab Yunes | Katherine Lee
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The case
• Rates of breast cancer in China are now as low as 12.8/100,000 women
• The Journal of the National Cancer Institute predicts that 100/100,000 of women aged 55-69 by 2021
This trend is attributed to poor diet, increased exposure to pollution, and growing use of alcohol and tobacco products
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Our goalsEducationRaise awareness of the conditions and causes of breast cancer
PreventionOffer resources for prevention and early diagnosis
SupportProvide a community or support system for patients and families dealing with breast cancer
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Research findings
• Lack of information in rural areas on this and other healthcare issues
• BRCA1/BRCA2 mutation gives a high correlation with breast cancer sufferers
• Lifestyle and diet closely linked• Self breast exams, x-ray/digital mammography, MRI routine for identification and treatment
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Our proposals
1. Education – Public Information Campaign– diet– exercise– self-detection
2. Preventive care– screening
3. Patient Support– clinical information– support community
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Breast Self-Examination
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Public Information Campaign
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Mobile Clinic
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Thermographic Screening
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Thermo-Scanning
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Text-based Support
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The challenges
• Effective strategies for dispersal of public information in rural areas
• Palatable approach to promoting healthful diet/lifestyle habits within the financial constraints of the target market
• Development of low-cost screening options and access infrastructure for rural communities
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Questions for SIVA
• What regulatory barriers do we face in developing novel medical devices for rural populations?
• What are current methods for large public information campaigns? What is the cheapest and most surefire way of reaching people in rural areas?
• What is the power of evoking filial piety to solicit community contributions for local healthcare solutions?
• To what degree is breast cancer, or healthcare in general, viewed as a community burden/concern?
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ScheduleWeek of 3.3
communicating with SIVA collaboratorsmore sketchesvisit organizations/hospitals
Week of 3.10define a user group for testingbuild low-cost prototype and test mechanismget feedback from an oncologist or radiology
Week of 3.17prototyping
Week of 3.24prototyping
Week of 4.1deadline (?)
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Thank youQuestions/comments?