Download - BRIDGEi2i web analytics presentation
Web page visits generating valuable data across digital journey…
Visits site Browse
Compares productExplores product features
Re visit site
Downloads spec Sample & buy
Traffic volume Repeat visitors % Time spent
Page depthReferrers, sources, deviceBounce rate
Digital activityBrowsing Behavior
Opinion forming
Research & short listing
Action(purchase / re
purchase)
Receives campaign
Post in social media
Visits distributor page
Geo info Conversion funnel
Purchase details# downloads / emails / save
Online support usage
Search terms (internal / external)
Data captured
Exit
Pertinent questions which analytics can help answering
• How to increase the quality & quantity of traffic visiting website?
• Where is the traffic coming from?
• What is the most frequent journey taken?
• What are the most viewed products?
• Which site section are the visitors spending most time?
• Where are visitors getting stuck in their journey?
• How to increase online conversion rate?
• How to increase basket size?
• How to optimized purchase process?
• Who are the potential leads?
Enhance awareness
Influence consideration
Maximize sales
Understand and monitor digital footprint
Predict traffic intent to provide personalized
digital experience
Enhance web engagement by providing personalized content inline with consumer needs
Measure effectiveness of digital activity 321
Traffic Analysis & Text Mining
Tagging & Implementation
BIG Data Insights Support
Ad hoc analysis and dashboard support based on visitor traffic data as well as textual comments
Support in web analytics tagging customization for capturing web traffic data as well as enabling test/ control set up
Support in implementing a platform for analyzing raw click stream combined with other related data sources
Timely predict traffic intent for personalized interaction
Develop unified digital view
Predict visitor intent
Reach out through personalized interaction
Purchase interest
Support interest
ExploreOffline affinity
Proactive support
Offline leads
Widgets / Pop up offers
CART recommendation
Hotlead
Product preference
Channel Preference
Social media
MobileBlogs
Clickstream
Reviews
Campaign Effectiveness
Website Effectiveness
• Measure & optimize search key words Effectiveness (Internal/External)
• Measure page effectiveness to understand impact of landing/webpages on user experience & conversion
• Measure content personalization for registered users based on their web behavior
Measure Banner / campaign effectiveness and attribute conversion to digital marketing activity.
BRIDGEi2i solutions in Digital Intelligence
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Understand and monitor digital footprint
Traffic Analysis & Text Mining
Tagging and Implementation
Web-page/Resource Tagging• Identification of most important content
resources and tagging (Javascript) them
• Record and capture all related actions to improve content strategy and understand visitor profiles more accurately
Community & Social Media Monitoring • Monitor social & web buzz and trending topics• Text mining to assess sentiments, themes and
tonalities of key customer comments & discussions
Web Traffic Behavior Reporting• Ad-hoc/Periodic reporting of crucial web traffic
metrics through intuitive visualization
Big Data Insights Support
Critical Path Analysis• Analyse visitor and customer movement
across web-pages • Better understand successful paths to
conversion • Optimize your website and customer
engagement
Visitor Profiling• Examine visitors’ website activity/behaviour
to segment visitors according to their interests and propensity to purchase
Identify important content/resources/links
Tag the source code to capture data
Link the tag to data management platform
Analyze & optimize tags
Unified Intent Prediction Framework
Opinion forming Research & short listingAction (download / purchase / distb
leads)
Mailers
Waterfall Analysis
• Source profiling• Where is the volume coming from?
• Which source and landing page has higher CR?
• Funnel view• What % of traffic going to next phase of
journey?
• What are the exit points?
• Relate content to event• Where is the pages / journeys with higher
CR?
• What are the most used links / feature on a page?
• Identify key difference in browsing patter b/w leads & browsers • Where is the time spent? What pages are
visited?
• Visitor segmentation based on intent• What are they looking for?
• What is the browsing pattern for each intent?
• Where is the traffic getting stuck?
Content affinity Traffic profiling
Home
Register
My TI
Product
App & Design
Support
Product Tree
Search
Compare
Sample & buy
FAQ
Download
Distributor Info
CART
Search
Download
Checkout
Login
Exit Exit Exit Exit Exit Exit
Support
Purchase
Distributor info
Exit
Identify key browsing patterns to predict specific traffic intent and align traffic
Source Landing page Click 1 Click 2 Click n
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Measure effectiveness of digital activityWebsite EffectivenessCampaign Effectiveness
Campaign Monitoring
End to end process of monitoring performance of digital campaigns & Leads through definition of metrics around reach, engagement and conversion
ROI and Impact Modelling
Estimate effectiveness of vehicles or type of promotions by correlating historical efforts and historical results leveraging marketing mix and attribution models
Internal Search Effectiveness
Measure, Analyse and Optimize the internal search engine to better search for products, manuals, documents and intra-community search
Page optimization through AB Testing and Design of Experiments• Understand the effectiveness of
landing pages & content on a user’s probability to proceed towards conversion
• Optimize Landing pages, campaign pages to offer relevant information and resources through AB testing
User Experience Customization
Customize user homepage, product recommendations, user experience, offers, promotions based on user’s browsing and purchase behaviour
BRIDGEi2i experience in similar areas …
Supporting a global computer security software company in all aspects of web traffic analysis
• Automated Tableau visualization dashboards
• Ad hoc insights support
• Search effectiveness
Supporting an online media company in Europe in online visitor qualification & personalization
• Data (traffic and cookies data ) indexing and set up
• Machine learning model to qualify visitors into demographic segments
Supporting a networking company in building insights program for internal helpdesk
• Mining email and forum text data
• Ops dashboard around volume & resolution
• Text mining for key issues
Supporting a fortune 500 mobile telecom technology company in analysing web traffic to various websites
• Automation of traffic reports
• Customization of web traffic segments
• Tableau based dashboards