Transcript
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USING YOUTUBE TO BUILD YOUR BRAND
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AGENDASOCIAL MEDIA UPDATESYOUTUBERESOURCES AND IDEAS
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ORGANIZATIONAL CONSIDERATIONS
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PEOPLE DON’T LIKE TO COMMUNICATE THROUGH MEMOS
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EVERYONE IS A CONTENT CREATOR
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WE COMMUNICATE AT THE SPEED OF UPLOAD
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THERE IS A MYTH OF CONTROL
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CONTROL IS NOT MONITORING
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WHO IS IN CHARGE?
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WHAT ARE YOUR GUIDELINES?
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TECHNICAL CONSIDERATIONS
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THE VIDEO PROCESS
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WHO IS YOUR AUDIENCE?
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CONTENT?
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TIMELINESS
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HOW LONG?
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PLAN
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VIDEO SEO
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AWARENESS
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PRODUCTION TOOLS
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RESOURCES
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YOUTUBE EDU - http://bit.ly/pS7zgM
YOUTUBE
REEL SEO http://bit.ly/n7q9j7http://viralvideochart.unrulymedia.com/
YOUTUBE PARTNER PROGRAM http://bit.ly/o8umiM
MONITORING TOOLS Socialmention.com
http://socialmediagovernance.com/policies.php
17 ESSENTIAL TOOLS
PRODUCTION
VIDEO SEO AND VIRAL
POLICIES