Download - Building personas
Building Personas
[name][demographic][goals]
Introduction
Why To Create Personas
Mobile World Personas
123
Table of Contents
What if you Miss?4
A Brief Introduction to Personas1
What Are Personas?
Personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns.
?
How Are Personas created?Research, surveys, and interviews
?
Why to create Personas2
WHY ?• Programmers benefited by not writing code that is not needed by
the target users. Who wants to make something that won't be used?
• Business analysts benefited as the goals, tasks, and needs of the target users are well-defined. They don't have to imagine or invent.
?
Mobile World Personas3
What If you miss to capture4
Business Case
How different Mobile / Web
1. Mobile Applications are more secure2. Have to be fast & responsive3. Support multiple versions of OS & Screen size4. Limitation of software and hardware5. Etc……………………..
Are you doing something different ???
Q & A