Download - Business - Integrated Slide
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CHINESE
KOPITIAMS
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Hmm …
WHAT IS A KopitiamDEFINITION , BRIEF HISTORY AND
TIMELINE OF A LOCAL EATERY
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KOPI + TIAM‘Coffee’ in Malay ‘Shop’ in Hokkien
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A cross between a coffee shop and a breakfast restaurant traditionally set in Southeast Asia, predominantly in Malaysia, Singapore and Indonesia.
CHINESE KOPITIAMS
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CHINESE KOPITIAMS
Kopitiams usually have a short menu of different dishes, but the foods that are constantly present are …
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tea
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toast bread
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Soft – boiled eggAnd of course…
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Coffee
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COME TOGETHER
SO HOW DOES THIS ALL
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CHINESE KOPITIAMS THE HISTORY
It all begun with the late immigrants, the Hainanese in SEA
Hainan海南
1850 AD
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They were actively looking for jobs
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But all lucrative trades were taken by
Hokkiens and Teochows
NO
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So they found their spot in the service
industry, participating largely in F&B
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The kopitiamindustry had a successful
boom following the Hainanese’
involvement
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Well –endorsed by locals, it now becomes a very important
culture of Malaysia
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KOPITIAM TIMELINE
TRADITIONAL COFFEE MAKING
( SOCK STRAINING )
OPENS EARLY
BEFRIENDS WITH CUSTOMERS
PLACE TO SIT AND ENJOY
19TH – 20TH CENTURY 21ST CENTURY
RETAINS SOME CLASSIC
ELEMENTS
WIDE MIRRORS, WOODEN
TABLES & CHAIRS
MENU WITH WIDE VARIETY .
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Description of
Businesses
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JING QUAN BRIEF DESCRIPTION
FOUNDED
YEAR 2003
FOUNDER
CHONG HENG
LOONG AND WIFE
BUSINESS
CHINESE – STYLED
KOPITIAM AT DAY .
CHINESE
RESTAURANT AT
NIGHT
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JING QUAN CONTEXTUAL STUDY
SCHOOLSRESIDENTIAL
SHOPLOTS
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JING QUAN BRIEF DESCRIPTION
CUSTOMERS
LOCALS & SENIOR
CITIZENS
1000 per DAY
MAIN PRODUCT
BREAD
TEA . COFFEE
DIM SUM
STALLS
10 HAWKER STALLS
MAINLY CHINESE
DISHES
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JING QUAN HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM100,000
HOW IT ALL BEGAN
MARKET NEEDS .
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
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HILLVIEW BRIEF DESCRIPTION
FOUNDED
YEAR 2005
FOUNDER
LOW KONG BIN
AND WIFE
BUSINESS
CHINESE – STYLED
KOPITIAM.
CLOSES AS SOON
AS PEAK HOURS
ARE OFF.
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HILLVIEW CONTEXTUAL STUDY
GUANYIN
CAVE
INDUSTRIAL
AREA
RESIDENTIAL
SHOPLOTS
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HILLVIEW BRIEF DESCRIPTION
CUSTOMERS
LOCALS & SENIOR
CITIZENS
300 per MONTH
MAIN PRODUCT
BREAD
TEA . COFFEE
BOILED EGGS
STALLS
4 DURING DAYTIME
MAINLY CHINESE
DISHES
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HILLVIEW HISTORY
BUYING IN
BOUGHT THE BUSINESS
FROM THE ORIGINAL
KOPITIAM OPERATOR
FOR RM20,000
HOW IT ALL BEGAN
TRANSITION IN LIFE.
PERCEPTUALLY
EARNING .
SIMPLE OPERATION
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Comparative
Analysis
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JINGQUAN COMPETITORS
COMPETITORS
JING QUAN HAS 3 COMPETITORS, 2 OF THEM
ARE LOCATED IN BK2 WHILE THE OTHER IS
LOCATED 500M AWAY IN BK3
LENG LAM
PUCHONG14
SHIOK
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THE EDGE
LONGER ESTABLISHED.
STRATEGIC LOCATION.
VARIETY.
COMPETITOR 1 LENG LAM
PROFILE
ESTABLISHED 1990S
CHINESE – STYLED KOPITIAM.
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THE EDGE
HAS SPECIALIZED CUISINE.
VARIETY.
COMPETITOR 2 PUCHONG14
PROFILE
ESTABLISHED LATELY.
YONG TAU FU AS MAIN THEME.
SELLS OTHER DISHES AS WELL
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THE EDGE
OFFERS WESTERN CUISINE
WHICH IS UNAVAILABLE
LOCALLY.
COMFORTABLE AMBIENCE..
COMPETITOR 3 SHIOK
PROFILE
ESTABLISHED LATELY.
WESTERN CUISINE.
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HILLVIEW COMPETITORS
COMPETITORS
HILLVIEWS HAS MORE THAN 10 COMPETITORS
IN THE SONG CHOON GARDEN AREA, BUT
KIM LAI, LITTLE IPOH , AND SONGCHOON
KOPITIAM ARE THE MOST PROMINENT
AMONGST ALL
KIM LAI
LITTLE IPOH
SONGCHOON
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THE EDGE
LONGER ESTABLISHED.
CUSTOMER LOYALTY.
TRANSITIONING.
COMPETITOR 1 KIM LAI
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. ECONOMY
RICE SELLER DURING NOON.
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THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 2 LITTLE IPOH
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. FOOD
COURT AT NIGHT.
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THE EDGE
LONGER ESTABLISHED.
LARGER CAPACITY.
MORE VARIETY.
STRATEGIC LOCATION.
TRANSITIONING.
COMPETITOR 3 SONG CHOON
PROFILE
ESTABLISHED PRE – 2000.
CHINESE – STYLED KOPITIAM
DURING MORNING. CHINESE
RESTAURANT AT NIGHT
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COMPETITION STRATEGIES #1 JING QUAN
QUALITY
OF SERVICE
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COMPETITION STRATEGIES #2 JING QUAN
THE
PRICING
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COMPETITION STRATEGIES #3 JING QUAN
CONTROL
OVER
BUSINESS
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COMPETITION STRATEGIES #4 JING QUAN
QUALITY
OF
PRODUCTS
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COMPETITION STRATEGIES #5 JING QUAN
ADVERTISE -
MENT
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COMPETITION STRATEGIES #6 JING QUAN
EFFECTIVE
USE OF
PREMISE
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CUSTOMER
LOYALTY
OBSTACLES FACED BY NEW BUSINESSES
PASSION &
DEDICATION
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OBSTACLES FACED BY NEW BUSINESSES
SUPPLY &
DEMANDUNIQUENESS
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COMPETITION STRATEGIES #1 HILLVIEW
QUALITY
OF RAW
MATERIALS
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COMPETITION STRATEGIES #2 HILLVIEW
THE
PRODUCT
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COMPETITION STRATEGIES #3 HILLVIEW
THE
PRICING
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COMPETITION STRATEGIES #4 HILLVIEW
PROMOTION
OF BUSINESS
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OBSTACLES FACED BY NEW BUSINESSES
PAYMENT
& FEES
GOVERNMENT
OFFICIALS
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NATURE OF MARKET
PERFECT
COMPETITION
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SIMILARITIES
kopitiam
STYLE OF BUSINESS
OWNED BY MARRIED COUPLES
TYPE OF BUSINESS
LOCATION AT RESIDENTIAL AREA
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SIMILARITIES
LOCAL
RESIDENTS &
SENIOR CITIZENS
HOW IT BEGAN
CUSTOMERS
WORKING HOURS
TAKING OVER
FROM PREVIOUS
OWNER
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DIFFERENCES
SURFACE
AREA OF
PREMISE
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DIFFERENCES
LOCATION
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DIFFERENCES
STYLE OF
COFFEE
MAKING
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DIFFERENCES
FUTURE
DEVELOPME
NTS
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DIFFERENCES
NUMBER OF
STAFF
UNDER
OWNER
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DIFFERENCES
NUMBER OF
STAFF INCL.
HAWKERS
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DIFFERENCES
NATIONALITY
OF STAFF
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DIFFERENCES
NUMBER OF
HAWKER
STALLS
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DIFFERENCES
NUMBER OF
COMPETITORS
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DIFFERENCES
ANNUAL
REVENUE
FIGURE
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DIFFERENCES
ESTIMATED
EXPENDITURE
PER DAY
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DIFFERENCES
ENVIRONMENT
OF SHOP
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WHO IS MORE
COMMERCIALLY
SUCCESSFUL
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HIGHER ANNUAL REVENUE FIGURE
VARIETY OF FOOD
NUMBER OF CUSTOMERS
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JINGQUAN KOPITIAM
WEAK ADVERTISING
ADVERTISE FURTHER IMPROVE HYGIENE
MODERATE HYGIENE
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HILLVIEW KOPITIAMWEAK RESTAURANT
FACILITIES AND LAYOUT
IMPROVE LAYOUT AND REPLACE OLD FACILITIES
EMPHASIZE HYGIENE
WEAK HYGIENE
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HILLVIEW KOPITIAM
IMPROVE COMMUNICATION WITH CUSTOMERS
LIVELESS ATMOSPHERE