business - integrated slide

CHINESE

KOPITIAMS

Hmm …

WHAT IS A KopitiamDEFINITION , BRIEF HISTORY AND

TIMELINE OF A LOCAL EATERY

KOPI + TIAM‘Coffee’ in Malay ‘Shop’ in Hokkien

A cross between a coffee shop and a breakfast restaurant traditionally set in Southeast Asia, predominantly in Malaysia, Singapore and Indonesia.

CHINESE KOPITIAMS

CHINESE KOPITIAMS

Kopitiams usually have a short menu of different dishes, but the foods that are constantly present are …

toast bread

Soft – boiled eggAnd of course…

Coffee

COME TOGETHER

SO HOW DOES THIS ALL

CHINESE KOPITIAMS THE HISTORY

It all begun with the late immigrants, the Hainanese in SEA

Hainan海南

1850 AD

They were actively looking for jobs

But all lucrative trades were taken by

Hokkiens and Teochows

NO

So they found their spot in the service

industry, participating largely in F&B

The kopitiamindustry had a successful

boom following the Hainanese’

involvement

Well –endorsed by locals, it now becomes a very important

culture of Malaysia

KOPITIAM TIMELINE

TRADITIONAL COFFEE MAKING

( SOCK STRAINING )

OPENS EARLY

BEFRIENDS WITH CUSTOMERS

PLACE TO SIT AND ENJOY

19TH – 20TH CENTURY 21ST CENTURY

RETAINS SOME CLASSIC

ELEMENTS

WIDE MIRRORS, WOODEN

TABLES & CHAIRS

MENU WITH WIDE VARIETY .

Description of

Businesses

JING QUAN BRIEF DESCRIPTION

FOUNDED

YEAR 2003

FOUNDER

CHONG HENG

LOONG AND WIFE

BUSINESS

CHINESE – STYLED

KOPITIAM AT DAY .

CHINESE

RESTAURANT AT

NIGHT

JING QUAN CONTEXTUAL STUDY

SCHOOLSRESIDENTIAL

SHOPLOTS

JING QUAN BRIEF DESCRIPTION

CUSTOMERS

LOCALS & SENIOR

CITIZENS

1000 per DAY

MAIN PRODUCT

BREAD

TEA . COFFEE

DIM SUM

STALLS

10 HAWKER STALLS

MAINLY CHINESE

DISHES

JING QUAN HISTORY

BUYING IN

BOUGHT THE BUSINESS

FROM THE ORIGINAL

KOPITIAM OPERATOR

FOR RM100,000

HOW IT ALL BEGAN

MARKET NEEDS .

PERCEPTUALLY

EARNING .

SIMPLE OPERATION

HILLVIEW BRIEF DESCRIPTION

FOUNDED

YEAR 2005

FOUNDER

LOW KONG BIN

AND WIFE

BUSINESS

CHINESE – STYLED

KOPITIAM.

CLOSES AS SOON

AS PEAK HOURS

ARE OFF.

HILLVIEW CONTEXTUAL STUDY

GUANYIN

CAVE

INDUSTRIAL

AREA

RESIDENTIAL

SHOPLOTS

HILLVIEW BRIEF DESCRIPTION

CUSTOMERS

LOCALS & SENIOR

CITIZENS

300 per MONTH

MAIN PRODUCT

BREAD

TEA . COFFEE

BOILED EGGS

STALLS

4 DURING DAYTIME

MAINLY CHINESE

DISHES

HILLVIEW HISTORY

BUYING IN

BOUGHT THE BUSINESS

FROM THE ORIGINAL

KOPITIAM OPERATOR

FOR RM20,000

HOW IT ALL BEGAN

TRANSITION IN LIFE.

PERCEPTUALLY

EARNING .

SIMPLE OPERATION

Comparative

Analysis

JINGQUAN COMPETITORS

COMPETITORS

JING QUAN HAS 3 COMPETITORS, 2 OF THEM

ARE LOCATED IN BK2 WHILE THE OTHER IS

LOCATED 500M AWAY IN BK3

LENG LAM

PUCHONG14

SHIOK

THE EDGE

LONGER ESTABLISHED.

STRATEGIC LOCATION.

VARIETY.

COMPETITOR 1 LENG LAM

PROFILE

ESTABLISHED 1990S

CHINESE – STYLED KOPITIAM.

THE EDGE

HAS SPECIALIZED CUISINE.

VARIETY.

COMPETITOR 2 PUCHONG14

PROFILE

ESTABLISHED LATELY.

YONG TAU FU AS MAIN THEME.

SELLS OTHER DISHES AS WELL

THE EDGE

OFFERS WESTERN CUISINE

WHICH IS UNAVAILABLE

LOCALLY.

COMFORTABLE AMBIENCE..

COMPETITOR 3 SHIOK

PROFILE

ESTABLISHED LATELY.

WESTERN CUISINE.

HILLVIEW COMPETITORS

COMPETITORS

HILLVIEWS HAS MORE THAN 10 COMPETITORS

IN THE SONG CHOON GARDEN AREA, BUT

KIM LAI, LITTLE IPOH , AND SONGCHOON

KOPITIAM ARE THE MOST PROMINENT

AMONGST ALL

KIM LAI

LITTLE IPOH

SONGCHOON

THE EDGE

LONGER ESTABLISHED.

CUSTOMER LOYALTY.

TRANSITIONING.

COMPETITOR 1 KIM LAI

PROFILE

ESTABLISHED PRE – 2000.

CHINESE – STYLED KOPITIAM

DURING MORNING. ECONOMY

RICE SELLER DURING NOON.

THE EDGE

LONGER ESTABLISHED.

LARGER CAPACITY.

MORE VARIETY.

STRATEGIC LOCATION.

TRANSITIONING.

COMPETITOR 2 LITTLE IPOH

PROFILE



DURING MORNING. FOOD

COURT AT NIGHT.

THE EDGE

LONGER ESTABLISHED.

LARGER CAPACITY.

MORE VARIETY.

STRATEGIC LOCATION.

TRANSITIONING.

COMPETITOR 3 SONG CHOON

PROFILE



DURING MORNING. CHINESE

RESTAURANT AT NIGHT

COMPETITION STRATEGIES #1 JING QUAN

QUALITY

OF SERVICE


THE

PRICING


CONTROL

OVER

BUSINESS


QUALITY

OF

PRODUCTS


ADVERTISE -

MENT


EFFECTIVE

USE OF

PREMISE

CUSTOMER

LOYALTY

OBSTACLES FACED BY NEW BUSINESSES

PASSION &

DEDICATION


SUPPLY &

DEMANDUNIQUENESS

COMPETITION STRATEGIES #1 HILLVIEW

QUALITY

OF RAW

MATERIALS


THE

PRODUCT


THE

PRICING


PROMOTION

OF BUSINESS


PAYMENT

& FEES

GOVERNMENT

OFFICIALS

NATURE OF MARKET

PERFECT

COMPETITION

SIMILARITIES

kopitiam

STYLE OF BUSINESS

OWNED BY MARRIED COUPLES

TYPE OF BUSINESS

LOCATION AT RESIDENTIAL AREA

SIMILARITIES

LOCAL

RESIDENTS &

SENIOR CITIZENS

HOW IT BEGAN

CUSTOMERS

WORKING HOURS

TAKING OVER

FROM PREVIOUS

OWNER

DIFFERENCES

SURFACE

AREA OF

PREMISE

DIFFERENCES

LOCATION

DIFFERENCES

STYLE OF

COFFEE

MAKING

DIFFERENCES

FUTURE

DEVELOPME

NTS

DIFFERENCES

NUMBER OF

STAFF

UNDER

OWNER

DIFFERENCES

NUMBER OF

STAFF INCL.

HAWKERS

DIFFERENCES

NATIONALITY

OF STAFF

DIFFERENCES

NUMBER OF

HAWKER

STALLS

DIFFERENCES

NUMBER OF

COMPETITORS

DIFFERENCES

ANNUAL

REVENUE

FIGURE

DIFFERENCES

ESTIMATED

EXPENDITURE

PER DAY

DIFFERENCES

ENVIRONMENT

OF SHOP

WHO IS MORE

COMMERCIALLY

SUCCESSFUL

HIGHER ANNUAL REVENUE FIGURE

VARIETY OF FOOD

NUMBER OF CUSTOMERS

JINGQUAN KOPITIAM

WEAK ADVERTISING

ADVERTISE FURTHER IMPROVE HYGIENE

MODERATE HYGIENE

HILLVIEW KOPITIAMWEAK RESTAURANT

FACILITIES AND LAYOUT

IMPROVE LAYOUT AND REPLACE OLD FACILITIES

EMPHASIZE HYGIENE

WEAK HYGIENE

HILLVIEW KOPITIAM

IMPROVE COMMUNICATION WITH CUSTOMERS

LIVELESS ATMOSPHERE

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