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The Business of Adoption
Louise McGregor@changememe
Flickr : Sebastiaan ter Burg
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2013 2014
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#ESN PLaybook
How far are you?
What went well?
How is yourcompany organised?
Where did you struggle?
What will success look like for you?
What would you do differently?
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Executive buy-in
Platform Selection
Tech Implementation
Legal, risk
User sign-up
Business aligned
Getting data
Mid-manager support
Change management
User adoption
What were your biggest challenges implementing an Enterprise Social Network?
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Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy
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Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy
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Flickr : VCU Libraries
Cost of it going wrong
XProbability it will
go wrong
Cost of missed opportunity
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Execs on board
Executives On Board
Flickr : Nestlé
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Business value – measure it
Data; Measure Value
Flickr : PinkPurse
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Valuation Layers
User numbers
Communities
Activity
Content Value
Business Value
Flickr : Tim Ebbs
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Let stuff happen
Let stuff go!Let your users find the best uses and
drive success
Flickr : DestinysAgent