business of adoption; implementing an enterprise social network
DESCRIPTION
The presentation I gave at the Social Now conference in Amsterdam 8 April 2014, presenting some interim data from my research for the ESN playbook.TRANSCRIPT
The Business of Adoption
Louise McGregor@changememe
Flickr : Sebastiaan ter Burg
2013 2014
#ESN PLaybook
How far are you?
What went well?
How is yourcompany organised?
Where did you struggle?
What will success look like for you?
What would you do differently?
Executive buy-in
Platform Selection
Tech Implementation
Legal, risk
User sign-up
Business aligned
Getting data
Mid-manager support
Change management
User adoption
What were your biggest challenges implementing an Enterprise Social Network?
Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy
Legal, risk
Mid-manager support
Executive buy-in
Business aligned
Platform Selection
Tech Implementation
Getting data
User sign-up
Change management User adoption
Difficult Regular Work Easy
Flickr : VCU Libraries
Cost of it going wrong
XProbability it will
go wrong
Cost of missed opportunity
Execs on board
Executives On Board
Flickr : Nestlé
Business value – measure it
Data; Measure Value
Flickr : PinkPurse
Valuation Layers
User numbers
Communities
Activity
Content Value
Business Value
Flickr : Tim Ebbs
Let stuff happen
Let stuff go!Let your users find the best uses and
drive success
Flickr : DestinysAgent
