BusinessPartnerProposal 2019
1 CADPOINT Engineering Solutions PVT. LTD.
www.cadpoint.in
BUSINESS PARTNER
PROPOSAL
An Approach to Integrated Business
Partner Network
BusinessPartnerProposal 2019
2 CADPOINT Engineering Solutions PVT. LTD.
INDEX
Contents Page Number
1. Introduction 3
2. About CADPOINT 4
3. Our Services 4
4. Training Methodology 5
5. Online Training 6
6. Goals & Objectives 6
7. Vision 7
8. Why CADPOINT 7
9. CADPOINT ‐ Process of Inception 9
10. Running CADPOINT ‐ Process Flow 10
11. Training Process 11
12. Role & Responsibility Of Business Partner 12
12.1 Requirements For a Business Partner 12
12.2 What we expect From our Franchisees 13
13 Certifications 13
14 List of Courses We are supporting 14
15 Franchise Kit 18
15.1 Other Support From Head Office 19
16 Franchise Fee & Royalty Details 19
17 Initial Investment & Running Cost 19
18 Projected Profitability 21
19 Centre Personals & Their Roles 24
20 franchise support‐initiatives & implementations 25
21 Frequently Asked Questions 27
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1. INTRODUCTION
The world’s business community is aware of the fact that India has large human resource in the
country though it is still under‐trained and under‐utilized. The huge demand in the world
computing industry for software professionals is being met by India in many ways but it has still a
long way to go. A number of training institutes have mushroomed across the country offering a
variety of courses in order to bridge the gap of demand and supply. Some of these attempts by
some training institutes are at times of dubious distinction with the sole intention of making a
quick buck in the market, often confusing and misleading the aspirants, especially in the context
of competing technologies. These aspirants are now getting smarter by distinguishing the fly‐by‐
night operators from the genuine ones. There has been a gradual shift towards an emphasis on
quality. The low quality players in the market are on their way out paving way for the more
sincere and more quality conscious entrepreneurs. The nature’s law is helping the process of clean
up operation. The educational institutions across the country conduct Certification, graduation
and post‐graduation courses in computer sciences, CAD/CAM/CAE & Animation Multimedia
churning our ever‐growing number of software students/Engineers in the country. Formal
educational and training mechanisms do provide necessary foundation, but have failed to fully
address the burgeoning demand for the right combination of skills. The dynamic information
technology is creating a pool of educated and experienced software professionals who look for
avenues to upgrade their skills and take on newer challenges in the market place. Several training
institutes do respond to the overall demand by offering a mix of both short‐term and long‐term
courses. With the long‐term courses, sometimes there is the fear of obsolescence. There is risk of
graduating with obsolescent skills from the very institute that offers state of the art technology
training. As for the short term courses, there is at times a certain dearth of qualitative treatment
and competent teaching. The lack of industry association also leaves much to be desired. The
need of the hour today is intensive specialist courses representing specific technology areas tuned
to the requirements of the global industry.
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2. ABOUT CADPOINT
CADPOINT ™ Engineering Solutions Pvt. Ltd is an ISO 9001 : 2008 Certified Company,
credited with introducing and pioneering the revolutionary concept of CAD/CAM/CAE/ Animation
& Multimedia training and Architectural works & Engineering Designs in India in 1993. Our
company has 20 years track record of sustained growth, student satisfaction & diversification.
From the humble beginning as a CAD/CAM/CAE trainer, the company has steadily grown into a
towering presence in the business of computer aided designs & drafting. Our Registered office in
Chennai and admin office in Kerala.
3. OUR SERVICES
CADPOINT has gathered the expertise to provide all the phases of Mechanical, Electrical and
Plumbing (MEP) Design and Drafting solutions. We have the technical expertise, right from
formulating preliminary design concepts to drafting your own recommendations from preliminary
design data or sketches of Design, such as, Plan, elevations, sections, Structural etc.
Paper to CAD Conversion
Architectural 2D Drafting Services
Electrical 2D Drafting Services
Electrical Design Services
HVAC / M EP Engineering Design
Architectural Rendering Services
Construction Documentation Services
Mechanical 2D Drafting Services
Mechanical Modeling Services
Mechanical Animation Services
Civil Engineering Design
Architectural Engineering Design
Structural Engineering Design
Engineering design Training
Animation & Multimedia Training
IT Software Training
Corporate Training
Franchise ‐ Training Division
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4. TRAINING METHODOLOGY
We provide cognitive training to our staffs which seem to be more effective for an institution like
us. Cognitive methods are more of giving theoretical training to the trainees. The various methods
under Cognitive approach provide the rules for how to do something, written or verbal
information, demonstrate relationships among concepts, etc. These methods are associated with
changes in knowledge and attitude by stimulating learning. Some of the methods that we using
are lectures, demonstrations, discussions, computer based training (CBT), programmed
instructions (PI), Virtual reality etc.
CAD POINT’s training methodology adopts time tested global standards that includes elements
such as:
Hands‐ on labs
These are online labs, which mean that there are no separate theory classrooms and labs. Each
student is given a computer to work with during the instructor led live sessions. Once the trainer
demonstrates the implementation, almost simultaneously the student applies the same on his
/her system. Hence, the learning is online and in presence of the trainer. Everything is practical
oriented and taught through simulations of live environment.
A good trainer is worth a million books
The best trainer is the one, who suggests and inspires his listeners to learn and experiment. Highly
qualified faculty with open attitudes, innovation techniques and instruction aids form the
backbone of our standing in the industry. Our instruction aids include computer‐ based training
packages, interactive challenger kits and exam preparatory sessions. Prior to training the students,
our program, trainers and modules are extensively field tested to ensure our objectives are met
with optimum standards.
Consistent quality audit
CAD POINT always pays attention to the feedback on customer satisfaction, on every aspect of the
instruction to ensure that technology, technical update and accuracy are maintained. The core
team at our corporate office studies the feedback and implements necessary changes.
Training process includes:
Self‐ paced training sessions
Workshops, tests and group discussions
Industrial visits
Quiz sessions
Hands on experience /field training
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Students study material and workbooks
Library facilities
Audio and video sessions
Home assignments
Interactive challenger tests
Newsletter
Live projects
Seminars and guest lectures
Personality development session
Interview handling techniques
5. ONLINE TRAINING
In today's highly technical world you can accomplish almost anything online. Many careers now
utilize the Internet and some businesses are entirely online. Through the use of the Internet you
can complete your college education and take part in other online training programs. There are
many benefits to online training. Online computer training is beneficial for people who are very
busy (and in today's world that is almost everyone). Training online provides flexibility and
convenience. People can train on their time and at their own pace from the comfort of their own
home or office.
An online class is one in which both students and instructor communicates via their computers
using headphones and web camera. The Software’s, syllabus, course materials, assignments, class
lectures, documents, and responses are on screen.
6. GOALS & OBJECTIVES
We aspires to achieve excellence in CAD training with a comprehensive and high‐level efficiency
permeating interconnection among the various disciplines in order to provide support for research
and education and to facilitate technology transfer and use in the fields of Civil, Mechanical,
electrical & other engineering fields. Our primary objective is to conduct distinguished engineering
software training in the most cost‐efficient manner for timely distribution for the needy people.
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7. VISION
To become a leading globally recognized educational institution imparting high quality training
supported by international certifications, in various disciplines, with continuous up‐gradation of
courses encompassing latest technologies to meet current market needs.
8. WHY CADPOINT
CADPOINT develops markets and delivers training and instructional products related to
sophisticated information technologies. The company provides its products and services through
instructor – led courses, and corporate training. CADPOINT markets are services to information
management systems professionals, system integrators, value –added resellers and others with
systems management responsibilities. Please visit our website at www.cadpoint.in for additional
information.
Since 1993, CADPOINT Engineering Solutions have grown to become the largest independent
training company in Asia. We offer more courses, with more affiliations and in more locations
than any other company in the computer training industry. There are many reasons, but most
important re the technological, financial and quality.
1. We are he pioneers in CAD/CAM/CAE/PPM/ Animation & Multimedia
2. CAD/CAM/CAE/PPM/ Animation & Multimedia has been a core competency for the last
decade. we have an in – house research and development department that interacts
with industry recruiters and experienced professional on the field for regular inputs to
the course curriculum
3. World –class technical expertise based on the quality of our instructors &delivery
methods ensure quality training at our centres and corporate venues
4. Implementation of large‐ scale projects of scalable solutions on network consultancy and
software development in India and abroad. This expertise is available to back your efforts
in these directions also
5. Industry‐ leading custom content development for hands‐ on training in the classroom
including onsite labs for real skill transfer to corporate
6. Reputation for quality. We have a strong reputation among employers, who hire our
graduates. As a training organization that prepares students to evaluate situation,
analyze solution and apply practical knowledge to produce effective results
7. Regular upgrades in course contents and course materials in line with the breakthroughs
in IT industry
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8. Our faculty and teaching methodology. CADPOINT‘s faculty members are highly skilled,
dedicated professionals possessing expertise in their chosen field. The curriculum is
designed to prepare students for real world , hands –on projects as it includes blended
learning environment
9. Exam preparatory sessions. CADPOINT has training and certification recourses that
provide a unique learning experience or IT professionals who are serious about taking the
next step in their career. Exam preparatory sessions ensure that we have the maximum
pass percentage in training industry. CADPOINT has the industry’s most genuine
placement guarantee for the simulation environment that can effectively assess test
readiness and prepare a student to pass exams in the first attempt
10. Certification and training in less time, for less money. Our goal is to provide the highest
quality training that enables a person to start or enhance their career as an IT,
CAD/CAM/CAE professional, in the shortest possible period of time. Our difference lies in
the quality of our courses, delivery, infrastructure , instructors and exam preparatory
sessions
11. Quality instruction. At CADPOINT, our instructors provide a high quality, interactive and
productive learning experience for students. A rigorous training program ensures that
our instructors follow strict guidelines to consistently deliver a high level of instruction.
Our instructors are regularly tested and students complete an evaluation form at the end
of each course. We require our instructors to maintain 92 percent or higher approval
rating
12. Accelerated training and cortication. CADPOINT has developed an innovative method of
training that involves hands on experience in a given technology. The end result is
accelerated training that leads to greater retention of subject matter. The proof of our
accomplishments is in having the industry’s best success rates on Microsoft, Cisco and
Comp TIA certification exams
13. CADPOINT combines two of today’s hottest industries technology and education. Our
commitment to quality training and service, continued up‐gradation and expansion , and
outstanding growth can help your business become successful and this translates into
exciting opportunities for you
14. ISO 9001:2008 Certified Company
15. Training On Original Software’s and Official Training Courseware
16. Internationally Valid Certification & Placement Assistance
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9. CADPOINT ‐PROCESS OF INCEPTION
Sign up MOU/ Franchise Agreement
Identification of Site
Plan the Layout
Make Interior
Recruit Train Staff
Install Equipment
Pre Centre Certification
Centre Certification
Launch
Live Operations
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10. RUNNING CADPOINT‐ PROCESS FLOW
Advertisement &
Promotional Activities
Enquiry Generation
Counseling
Conversation
Quality training
Good word of
Mouth
Placement
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11. TRAINING PROCESS
Up gradation Advertisement &
Promotional Activities
Student admitted to batch
Instructor –led Training
Internal Seminar, Personality
Development, Field Training etc.
Assessment Management System
Exams, International
Certification
Certified professional
Placement through Campus Interviews
Or Company Interviews
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12. ROLE AND RESPONSIBILITIES OF BUSINESS PARTNER
One of the important mandates of CADPOINT ™ is to propagate the technology in the country. The
most effective way of achieving this is through education and training programs that have a wide
reach. CADPOINT ™ expects the Business Partner to be a quality education provider.
The Business Partner would be required to adhere to the following terms and conditions:
To be an exclusive CADPOINT ™ education center, where only CADPOINT ™’s courses shall
be offered.
To offer the courses at affordable fee structure designed by CADPOINT ™.
Office furniture & layout to give a standard and professional look.
To maintain well‐qualified and experienced faculty members with adequate salary and
perquisites in order to reduce the chances of faculty turnover.
To maintain an excellent work environment for their employees in order to maintain a
well motivated work force.
To get the staff trained in advanced technology areas for the relevant course offerings at
their centre.
To be willing to expand their facility in terms of classrooms, faculty and 24 hrs. Lab facility
if needed.
12.1 REQUIREMENTS FOR BUSINESS PARTNER
CADPOINT ™’s Business Partner network aspires to become the largest supplier of excellent
trained manpower to the industry and to start contributing from day one. The Business Partner
aspirant represents an organization with adequate financial health and business acumen.
Following infrastructure is recommended:
Centrally located place
Current business profile & resume of the owner with minimum 2 references.
Sources of finance for starting the Business Partner.
To invest in the infrastructure and manpower resources to conduct business as per
prescribed norms exclusively for CADPOINT ™.
To recruit and retain quality personnel in both teaching & non‐teaching facilities.
Spacious facilities with a capability for future expansion would be an added advantage.
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12.2 WHAT WE EXPECT FROM OUR FRANCHISEES
Commitment to quality training & Quality Services
Required investment to start and operate CADPOINT centres
A relationship befitting a long‐term business partner
Integrity and loyalty with inculcated business ethics and discipline
A partner in progress to achieve business objectives towards business upsurge
Unity towards vision and mission
Free, fair, friendly and open communication system
Confidentiality of operations
13. CERTIFICATIONS & AFFILIATIONS
Certification From CADPOINT Engineering Solutions PVT. LTD.
ISO 9001 : 2008 certified
Online Verification Facility
Genuine Hologram Certification
Additional skill set Certification sheet
Embassy Attestation facility
Internationally Accepted Certification
Govt. Of India Certifications ( NCVT )
AUTODESK Certification Provider
Microsoft Certification
Adobe Certification
H.P Certification
IC3 Certification
DOEACC Certification
Intuit Quick Books Certification
Punjab Technical University Affiliation
Microsoft Office Specialist Certifications
COMPTIA STRATA IT Fundamentals Certifications
Norka Roots Affiliation
PTC University CERTIFICATION for CREO2 ( PRO/E)
Karnnataka State Open University ( KSOU )
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Arunachal University of Studies (AUS)
National Skill Development Organization (NSDO)
National Institute for Entrepreneurship and Small Business Development (NIESBUD),
* Some Certifications are not available for franchisees / Other states
Affiliations & Certification Partners
14. SUPPORTING COURSES & SOFTWARES
Engineering Design
Auto CAD
AutoCAD civil 3d
Civil CAD
Elect CAD
Mech CAD
ArchiCAD
Piping
Estimation
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Quantity Survey
MS Project
Primavera
Microstation
MasterCAM
Inventor
Unigraphics
STAAD
Pro/E
PCS
Ansys
Catia
MEP
HVAC
REVIT Architectural
Revit MEP
Revit Structural
Autodesk Quantity Takeoff
3Ds Max
CNC
QA
QC
ORCAD
Civil Theory
House Wiring
GIS & Survey
Total Station
Solid Works
Solid Edge
Engineering Tuition
Civil Engineer
Site Engineer
Interior Designing
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Master Diploma in interior Architecture & Designing
Industrial Electrical
CNC Programming
Apparel CAD
Fashion Studio
Piping Design & Drafting
Academic Projects
Civil CAD
Electrical CAD
Mechanical CAD
Electronics CAD
Structural CAD
Instrumentation CAD
Aeronautical CAD
Foundation Courses
Diploma Courses
Professional Diploma Course
Master Diploma Course
CADPOINT Specialized Courses
“ We Introduce Courses not as an Interface or Software ”
Civil CAD Draftsman
Electrical CAD Draftsman
Mechanical CAD Draftsman
Instrumentation CAD Draftsman
Mechanical Modeling & Analysis Course
Mechanical Modeling & Designing Course
Interior & Exterior Visualization Course
Civil Architectural Designing course
Civil Structural Analysis Course
Industrial Electrical Designing Course
Project Planning & Management Course
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Animation & Multimedia Industry
Photoshop
CorelDraw
Illustrator
PageMaker
Sound Forge
Combustion
Avid
FCP
Maya
Compositing
After Effects
In Design
DTP
Flash
Quark Express
Adobe Premier
Cartoon Creation
Dream Viewer
Web designing
Video Editing
Audio Editing
Graphic Design
Diploma in multimedia Animation ( 1 Year )
Diploma in Multimedia Animation and Architectural Engineering ( 2 Year )
IT Industry & Other Courses
Computerized Financial Accounting
Office Automation
Peachtree
C, C++, C#
MS Office
Live Projects
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.Net, Java, PHP
Oracle, SQL Server
Digital Marketing
University Courses
Diploma in Animation & Multimedia ( 1 Year )
B.S.c Animation & Multimedia ( 3 Year )
M.S.c Animation & Multimedia ( 2 Year )
Diploma in Interior Designing ( 1 Year )
B.S.c Interior Designing ( 3 Year )
M.S.c Interior Designing ( 2 Year )
Fashion Designing
CREO For Design Engineers ( PTC University, U.S.A )
CREO for Industrial Engineers ( PTC University, U.S.A )
CREO For Analyst ( PTC University, U.S.A )
15. FRANCHISE KIT
1. Visiting Cards
2. Notices
3. Palmlets
4. Application & Enquiry Forms
5. Corrugated Sheets 600 nos. ( 16 inch x 3 Feet)
6. Sample Books ( CADPOINT Books & Autodesk Authorized Books)
7. Sample Certificates
8. All the Advertisement materials softcopy
9. Seminar Kit ( Contains Presentations, Videos)
10. Marketing Kit ( canopy)
* The franchisee can purchase the software license from us or any other vendor
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15.1 OTHER SUPPORTS FROM HEAD OFFICE
1 Marketing Support
2 Seminar Support
3 Staff Training
4 Staff Recruitment
5 Advertisement Designing
6 10 % ‐ 15% of Newspaper advertisement will get from Head office ** ( Conditions
Apply)
7 Placement Support
8 Books & Materials or selected courses
9 Exam & Certifications
16. FRANCHISE FEE & ROYALTY DETAILS
Grade Area
Franchise Fee –
GOLDEN Centre
Franchise Fee –
SILVER Centre Royalty
10 ‐ 15 %
First 2 Year 10%
After that 15% OR
Fixed Royalty Per Month
A Corporation
B District Head
C Taluk Head
D City
17. INITIAL INVESTMENT & RUNNING COST CALCULATION
Scenario
1 Scenario
2 Scenario
3 Scenario
4
Initial Investment
Computers 15 Nos 300000 350000 375000 400000
Computer Table & Furnishing 30000 35000 45000 50000
UPS 60000 70000 80000 90000
Other Furnishing & Flooring 200000 300000 400000 500000
Wiring/ Networking 35000 50000 60000 80000
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Softwares
Building Deposit
Initial Promotion Expense
Franchise Fee
Total Cost 625000 805000 960000 1120000
Running Cost
Bulding Rent 10000 15000 25000 40000
Electricity Bill 3000 6000 8000 10000
Telephone Charge 1500 2000 3000 4000
Salary
Counsellor 5000 6500 8000 10000
Marketting Person 5000 7500 10000 15000
Civil Staff Senior 6000 7000 8000 12500
Mechanical Senior 6000 7500 9000 12500
Civil Staff ‐ Lab Support 3500 4500 6000 7500
Electrical Staff 4000 5000 7500 7500
Animation & Multimedia 6000 7500 10000 10000
Staff Trainees 0 0 0 0
Marketing Materials, Foot Boards
Notices, Advt. 7500 10000 15000 25000
Other Expenses, Cleaning, Stationary 2500 3500 5000 10000
Average Running Cost For 1 Month 60000 82000 114500 164000
Avg Running Cost For 1 Year 720000 984000 1374000 1968000
** Only approximations – May differ from case to case
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18. PROJECTED PROFITABILITY
Students
Per Month
Students
Per Year
Average
Fees/Course
Total Fees
Collection
COURSES ASSIGNED FOR SILVER GRADE CENTRE
Auto CAD
Civil 10 120 6000 720000
Electrical 5 60 6000 360000
Mechanical 5 60 6000 360000
ArchiCAD 0 0
Pro/E 20 12500 250000
REVIT 25 12500 312500
3ds Max 5 60 12500 750000
Interior Designing 30 25000 750000
Multimedia 0 0
In Design 0 0
DTP 25 7500 187500
Flash 15 4000 60000
Quark Express 0 0
Cartoon Creation 0 0
Dream Viewer 0 0
Web designing 25 12500 312500
Video Editing 20 5000 100000
Adobe Premier 0 0
Educe 0 0
Audio Editing 0 0
Sound Forge 0 0
Animation and Architectural
Engineering 25 50000 1250000
Graphic Design 25 10000 250000
Photoshop 30 4000 120000
CorelDraw 0 0
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Illustrator 0 0
PageMaker 0 0
0 0
Other Courses
Tally 0 0
Peachtree 0 0
C, C++, C# 0 0
MS Office 0 0
Total 5782500
** Only approximations – May differ from case to case
ADDITIONAL COURSES ASSIGNED FOR GOLDEN CENTRE
Piping 0 0
Estimation 25 5000 125000
MS Project 10 7500 75000
Primavera 30 15000 450000
Microstation 15 6000 90000
MasterCAM 0 0
Inventor 0 0
Unigraphics 20 18000 360000
STAAD 20 17500 350000
PCS 0 0
Ansys 20 15000 300000
Catia 30 12500 375000
MEP 25 12500 312500
HVAC 0 0
Avid 10 15000 150000
FCP 10 15000 150000
Maya 10 30000 300000
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CNC 0 0
QA 0 0
QC 0 0
ORCAD 0 0
Civil Theory 0 0
House Wiring 0 0
GIS & Survey 0 0
Total Station 0 0
Solid Works 0 0
Solid Edge 0 0
Engineering Tuition 0 0
Instrumentation CAD 0 0
Aeronautical CAD 0 0
Animation & Multimedia Industry 0 0
Combustion 0 0
Compositing 0 0
After Effects 0 0
Master Diploma in Civil CAD 15 40000 600000
Master Diploma in Mech CAD 15 40000 600000
Master Diploma in Elec CAD 5 30000 150000
Printing Technology 0 0
Total Fee 10170000
** Only approximations – May differ from case to case
IT Industry & Other Courses
.Net, Java, PHP 0 0
Oracle, SQL Server 0 0
Software Development 0 0
Acting, Direction, Scripting 0 0
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University Programs
B.Sc Animation & Multimedia 0 0
M.Sc Animation & Multimedia 0 0
B.Sc Interior Designing 0 0
M.Sc Interior Designing 0 0
19. CENTRE PERSONALS AND THEIR ROLES
Centre Director/ Centre manager
Centre director is the principal of the centre. He/she is accountable for the P&L of the centre and
is responsible for achieving revenue and enrollment target set for the centre. He/she is also
accountable for the quality of training delivered in the future
Business Development Manager
BDM is responsible for generating business at the centre and should be able to manage all market
opportunities. He/she should carry out innovative and effective promotional activities. Overall he
is responsible for enquiry generation and conversion
Counselor
The counselor is responsible for maximizing revenue by increasing conversions of the enquiries
generated at the centre
Business Development Executive ( BDE)
BDE is responsible for generating maximum walk‐ins to the centre by implementing innovative
marketing plans in the region
Placement Manager
Placement Manager is responsible for identifying the potential employers and generating job
requirements. He/She is also responsible for getting the students ready for the job requirements
Personality Development trainer
Responsible for training the students on non technical front, like personality development,
attitude etc.
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Course coordinator
Course Coordinator is responsible for the quality of training delivery, He/She will take frequent
feedbacks from the students and improvise on the quality of delivery. Course coordinator is
responsible for documentation of course conducted.
Faculty
The Faculty is responsible for delivery of high quality training as required by each course.
20. FRANCHISE SUPPORT‐INITIATIVES & IMPLEMENTATION
National campaigns: Promoting CADPOINT by participating in major it seminars/events.
Sponsorship of relevant social and cultural events. Advertisements in TV prime channels, radio
spots and IT magazines.
Press releases: Regular press releases and news coverage in leading newspapers. IT journals
English and vernacular. Major announcements on the happenings in CADPOINT.
Affiliations: Build brand equity with latest tie‐ups and affiliations. Renewal of existing tie‐ups.
Franchisee meets: Conduction of franchisee cultural meets with sponsorships from other major
firms to promote CADPOINT name and goodwill among parents and students.
Seminars/workshop: Technical seminars conducted on a monthly basis. Guest lecturers invited
for presentations and workshops.
Examinations: Centralized examinations conducted for students of all franchisees for selected
courses. Certificates awarded based on the merit of performance.
Course material: Latest upgraded course material issued on a modular basis. Syllabus and
material are constantly upgraded.
Franchisee network development: Strategic implementation of new franchisees in the state to
spread the CADPOINT network and improve publicity. This helps improved promotional activities
at shared costs.
HR development: Assistance in releasing appointments advertisements through centralized
advertising scheme and assistance in recruitment of qualified staff members. Suitable training and
inception to CADPOINT is given.
Promotion and marketing support
a) Guidance on conducting local marketing activities such as career counseling camps,
posters, banners, inserts, cable television and radio advertisements.
b) Centralized advertising
� Designing artworks
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� Timely releases
� Budgeting
c) Designing of course brochures, cable/radio advertisements and promotional material
d) Conducting training programs on business promotion for counselors and
implementing marketing programs
e) Contacting IT houses to conduct training in CAD/CAM/CAE/PPM/Animation &
Multimedia and establishing a strong corporate image
Marketing and standardization
Quality assurance is maintained at every level through out the franchises through
effective control and correction procedures
Uniformity in teaching procedures , technical outputs, color codes, syllabus, fee
structures and student Commitment is maintained
Administration
Provide the following documents for support:
Weekly business reports
Monthly business reports
Admission forms and enquiry form maintenance
Follow‐ups on fees and enquiries
Manpower management
Log sheets
Stock reports
Student feedback
Technical support
1. Technical training for faculty skill up gradation
2. Conducting seminars on latest market trends and teaching methodologies
3. Technical upgrade of syllabus and course material
Placement
a) Establishing a strong placement cell by tying up with various IT companies both domestic
and internationally
b) Inviting IT companies to conduct campus interviews at various centres
c) Ensure 100% placement to all the students in order to strengthen word of mouth
Franchise director meet
a) Periodical franchisee meets are conducted so that:
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1) Franchisee can share their experiences with others
2) Decisions on advertisements and new marketing strategies can be made
3) Quality audits and evaluation of performances of centres be achieved
Manpower recruitment and training assistance
CADPOINT will extend all its support to the franchisees in recruiting manpower. The manpower
recruited will also be trained by CADPOINT before they start to train.
Details of courses
CADPOINT will provide the list of courses offered. The courses will be modified and new courses
would be introduced depending on the need of the industry. If a franchisee feels that any
particular course may augment revenue, then CADPOINT will design the course and help the
centre in launching the course.
Library recommendation
A library will be maintained at each centre. The list of books will be provided to each CADPOINT
centre.
Course material
CADPOINT provides all the necessary course material to franchisees. Franchisees will distribute
the courseware to all the registered students with a nominal price which can be includes in the
course fee. The course material has been designed based on industry trends and demands of the
IT industry. All books and kits of CADPOINT are copy righted. Reproduction or copying of
CADPOINT courseware in any manner is prohibited.
Examination and issuing of certificates
All examinations for the various courses will be conducted by CADPOINT. CADPOINT will provide
all the centres with the necessary software ( CADPOINT interactive challenger) for conducting
online examinations. The question bank for the same will be prepared and sent to the
franchisees by the corporate office.
21. FREQUENTLY ASKED QUESTIONS
1. Q. How long would it take after my application of opening an CADPOINT center to getting the
approval for the same? Ans : 30 days.
2. Q. What is the man‐power required to open a franchisee?
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28 CADPOINT Engineering Solutions PVT. LTD.
A franchisee needs to have 1 Center Manager, 1 Counselor, 1 Placement Officer& Marketing
Executives, 1 Outdoor Sales Manager (Business Development Manager), 3 Engineering Design
Trainers & 1 Animation & Multimedia Trainer
3. Q. What is the licensing fee that a franchisee has to pay?
The licensing fees vary depending on the classification of cities. For details on the same,
kindly refer to our Franchisee Project Report.
4. Q. What amount of royalty fees needs to be shared with the corporate office?
The royalty fees is 10 to 15% of the revenues.
5. Q. What is the minimum available floor space required to set up a center?
The minimum available floor space varies depending on the classification of cities. For details
on the same, kindly refer to our Franchisee Project Report.
6. Q. What is the minimum infrastructure required for setting up a center?
The minimum infrastructure requirement varies depending on the classification of cities. For
details on the same, kindly refer to our Franchisee Project Report.
7. Q. Is it mandatory for a person to have experience in IT/Engineering field/ training industry to
set up a franchisee? Ans : Yes
8. Q. How many centres are you planning to start in a geographical location?
The number of centers would solely depend on the demographics and the market potential.
CADPOINT will decide on the number of centers based on various parameters. Normally 20 –
25 Km distance among the centres
9. Q. What is the breakeven point? How soon can a franchisee hope to break even?
It depends on the total amount that you have invested, your operating expenses and the
number of students that get registered to your center every month. The more the number of
students, the shorter would be your break‐even time.
10. Q. Will you help me in recruitment of trainers?
CADPOINT will help the center in the recruitment of trainers.
11. Q. What is the support system for the trainers / technical people?
CADPOINT will provide training to trainers from time to time.
12. Q. As for my understanding, why is the XYZ partner not performing well?
There could be several reasons for this. Maybe the center does not have the necessary
resources (counselor, sales executives etc.) to drive more registrations. It could also be that
the center might not have a proper lead tracking system in place to keep a track of the
enquiries and leads and chase it up with them accordingly. It could also be that there is very
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29 CADPOINT Engineering Solutions PVT. LTD.
little potential in that area. As I said, the reasons could be numerous, but mostly, it's all
dependent on the geographical location of the center and its internal operations.
13. Q. What kind of marketing support can a franchisee expect from CADPOINT?
CADPOINT will be, periodically, providing marketing collaterals, centralized buying of media,
seminars, training of counselors and marketing people. Apart from these, CADPOINT will also
be assigning sales agents to drive in more revenue.
14. Q. What is the support system for the Sales of the centre?
CADPOINT will provide marketing collaterals, centralized buying of media, seminars &
training of counselors and marketing people periodically.