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![Page 1: Campaign Objective Period Two Weeks (Nov 2 · Walt Disney Studio Motion Pictures Ireland “ Disney Brand Feature Campaign Objective To create awareness of The Good Dinosaur release](https://reader034.vdocument.in/reader034/viewer/2022042021/5e782eb598196353c90b68d8/html5/thumbnails/1.jpg)
Great results for the specifi c parenting audience we are looking to reach” Richard CarolanWalt Disney Studio Motion Pictures Ireland
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DisneyBrand Feature
Campaign Objective
To create awareness of The Good Dinosaur release date in cinemas and to gain maximum trailer views while creating a high level of engagement around the release.
Period
Two Weeks (Nov 2nd – 16th).
Result
Over 75,000 interactions in 2 weeks. Over 17,800 competition entries and 3,100 trailer views.
3,100 trailerviews
“Copyright Empathy Marketing Limited
17,800 entries
Competition two weeks
© DISNEY/PIXAR
IN THEATERS NOVEMBER 25
ARLO &SPOT
5035_Pigsback_Case Study Inserts_Competitions.indd 1 22/12/2015 16:35