campaign objective period two weeks (nov 2 · walt disney studio motion pictures ireland “ disney...
TRANSCRIPT
Great results for the specifi c parenting audience we are looking to reach” Richard CarolanWalt Disney Studio Motion Pictures Ireland
“
DisneyBrand Feature
Campaign Objective
To create awareness of The Good Dinosaur release date in cinemas and to gain maximum trailer views while creating a high level of engagement around the release.
Period
Two Weeks (Nov 2nd – 16th).
Result
Over 75,000 interactions in 2 weeks. Over 17,800 competition entries and 3,100 trailer views.
3,100 trailerviews
“Copyright Empathy Marketing Limited
17,800 entries
Competition two weeks
© DISNEY/PIXAR
IN THEATERS NOVEMBER 25
ARLO &SPOT
5035_Pigsback_Case Study Inserts_Competitions.indd 1 22/12/2015 16:35