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CAMPING ANDCAMPING AND
OPEN AIR TOURISMOPEN AIR TOURISM
Confederazione Italiana CampeggiatoriConfederazione Italiana Campeggiatori
EuropeEurope andand ItalyItaly:: numbersnumbers
andand photosphotos
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OurOur warmestwarmest
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forfor havinghavingallowedallowed usus toto
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Dedicated to those who are passionateabout this industry and those who are
rmly convinced o the need or a change
and the exploration o new solutions.
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Il campeggio italiano
B i m e s t r a l e d i t u r i s m o i t i n e r a n t e
To the Managing Director
For many years now I have been gathering and storing numerical and statistical data concerning open-air tourism. Tanks to my proessional experiences
as manager o various public administration sectors, I have a consolidated history o dealing with statistics, tourism and tourism legislation. Over time
I have put together a comprehensive databank o industry inormation, thanks also to the continuous cooperation o such public entities as ISA
(the Italian National Institute o Statistics), ACI (the Italian Automobile Club), UNRAE (the National Union o Foreign Car Representatives), ANFIA(the National Automobile Industry Association), APC (the Association o Camper and Caravan Manuacturers), ASSOCAMP (the National Retail
Association o Recreational Vehicles) and the Ministry o Inrastructure and ransport in Italy, as well as such European organisations as the European
Caravan Federation, the European Federation o Campingsite Organisations and EUROSA.
It seems to me, in view o the continuous damage the economic crisis is causing to the tourism industry, in general, and to open-air tourism, in particular,that the time has come or the Conedercampeggio (the Italian Campingsite Federation) and the author, to oer this cultural heritage, this vast body o
inormation, to everyone.Tis body o data and inormation, thanks also to the act that or some twenty years now I have managed the magazine Il Campeggio Italiano, also
includes inormation we have received rom our readers and interviews we have conducted with dealers and constructors.
Te inormation aims neither to praise nor condemn the way business has been done in the past (in Italy and the rest o Europe). Its aim is simply to
spread inormation which we hope is useul - in the orm o data and graphs, without romanticizing it. Our hobby is running the risk o sparking
dramas or amily tragedies, above all in our own line o work. Te time to hesitate is over, especially in view o what is really happening in Europe.Te intentions o Conedercampeggio, and the author, are to expose the way things really are so that those, however ew or many there may be, who read
this can come up with more precise ideas leading to solutions or the uture.
I, when we look back on our past, we can make certain considerations and use such words as, or example, improvisation, or the reality we areliving today we have the duty to, above all and with a certain urgency, identiy the negative aspects that must be eliminated. As to the uture, it will be
imperative to come up with a new sort o programming and distribution o products, one that helps us combat the obstacles and improve the ways in
which we enjoy our most beloved hobby.I orgot to mention that the black and white photos published come rom the Conedercampeggio archives and
where taken in the 1950s and 60s.
Tanking you or your patience, enjoy!
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INDEX
Itinerant ourism: a big industry that thinks small? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 5
Open-air ourism in Europe . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 9
Te Situation in Italy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 25
Caravans . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 42
Motor Homes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 45
railer ents and ents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 47
Agriturismos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 49
Rest Areas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 51
Conedercampeggio and ourism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 54
Conedercampeggio Headquarters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . page 58
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5Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
ITINERANT TOURISM:
A LARGE INDUSTRY
THAT THINKS SMALL?
Availing ourselves o an inormation data bank that beganin 1959, we would like to open a debate that includes those
in the business end o our industry, and others, in order
to get a better grasp o the current economic crisis and its
efect on the use o recreational vehicles.
FOREWORD
Te economic and nancial crisis that has aicted Euro-
pe, and thereore also Italy, now and again shows timid
signs o abating, both in terms o types o product and in
terms o geographical areas by which I mean both Ita-
lian and oreign markets. Te open air tourism industry,
rom this point o view however, has only now begun to
eel the consequences o the crisis, somewhat later than
other sectors o Italian industry.
Te initiatives embarked upon by manuacturers and de-
alerships to stem the crisis have been many and varied.
It has not been easy, also because in moments o such
a generalized and devastating economic crisis, it is di-
cult to convince consumers to spend on non-essential
items as opposed to essential ones. Add to this the re-
strictions now imposed on the lending policies o banks,
loans which are essential to the purchase o an RV. O
course, when the crisis is over, the manuacturers will not
have an easy task o calmly analyzing the market data to
relaunch production which, without a doubt, unless the-
re are changes o a nationwide and European legislative
nature, will not reach the levels enjoyed in the past.Registrations o new vehicles have allen compared to
2009 and 2008. Tis is why the restrictions o credit ac-
cess or amilies and their tendency to not purchase non-
essential goods, takes on new levels o importance, not to
mention the hey increase in the cost o petrol over the
last six months, with no end in sight.
CONSIDERATIONS
Te orecast is not a rosy one, and will not be so, until
manuacturers are able to make their new vehicles more
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism6
appealing, perhaps proposing a reezing o prices and
models or two years. Tis would also allow or changes
to be made on current assembly lines, or allow in-depth
studies o the industrys market (by hiring experts in tou-
rism and marketing economy with rsthand knowledge
o our particular industry).
Te used vehicle market enjoys moments o peaks only
because Eurotax evaluation has been eliminated: vehi-
cles are sold at prices lower than the normal estimates.
Fortunately, buyers are protected rom bad deals by the
guarantees oered by the dealerships. Italians are veryslowly rediscovering the caravan (camperized), with its
aordable purchase price that can be easy absorbed into
a middle-class amily budget.
What is needed, now that the extra stock that was parked
on the lots o Italian manuacturers has disappeared, is
a dierent kind o planning (and I reer to the manuac-
turers and dealership networks), although we must not
underestimate the importance o the act that many areas
in Italy are still dicult to ully enjoy by itinerant vaca-
tioners. Many local authorities still have qualms about
letting RVs stop over in their areas, perhaps unaware o
the act that these vacationers annually generate a con-
siderable amount several million euros o nancial
turnover. Let us also not orget the hostility that some
campsite operators eel towards those who travel in cam-
pers (perhaps the eeling is mutual?) even though o the
2,573 campsites in Italy, Conedercampeggio tells us that
1,149 oer camper services to its clients.
We must, today more than ever, unite to deend our hob-
by: Manuacturers + Dealerships + Campsites + Oursel-
ves = reedom o movement = development o the indust-ry = the revival o the local tourist industry = an increase
in revenue or everyone.
Our campers, above all, participate in gatherings organi-
sed by clubs all around the country (there are some 5,000
initiatives every year all over Italy): it is an inexpensive
way to get to know new areas and also enjoy their cu-
isine. In act, the mayors o many minor towns have
increasingly been in avour o these initiatives which,
undoubtedly, also boost the local economy. Other ma-
yors, on the other hand, still do not allow RVs to stop or
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7Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
circulate in their areas, citing petty and easily contestable
reasons.
And all o this also in the great art cities o our land.
Our itinerant tourists travel the country ar and wide
(abroad as well) choosing areas that oer well-serviced
rest areas. Need I remind you that, in these cases, the cost
o overnighting is reasonable (or a amily), less than the
rates charged by campsites: rom ree to 10 or 15 euros
per day. Unortunately, however, rest areas do not always
welcome those who arrive in caravans.
Tose who preer not to overnight in designated rest are-as go to campsites and put up with various types o ha-
rassments that are not always demonstrable nor repor-
table. While seeking the saety and the use o the many
services and comorts that these campsites oer, many
have complained to us that the operators charge, or one
night, rates that correspond to a three-night stay. Te
camper services are usually located ar away rom the tent
pitches, with the consequent nuisance this causes. Not to
mention the act that the concept o a plot and the sur-
ace area o a plot do not always have the same meaning
in April, May, June and July. And it means nothing when
we talk about the rst hal o August, when the sites are
overrun by vacationers; they miraculously reopen again
aer August 15, when many tent campers start heading
home as their holiday time ends.
Conedercampeggio has made a summary o much o
the data collected rom 1959 to the present and brings
it to the attention o the manuacturers, the dealerships
and all o those who love and believe in open air tourism.
Conedercampeggio is happy to oer its experience and
expertise to all. Not only, together with another orga-nization, it presented the Ministry o ourism with a
report highlighting the need to revitalize itinerant touri-
sm at zero cost, starting with the premise that the black
gold (tourism) o our country is still an untapped re-
source.
PROPOSALS
Confedercampeggiobelieves that nowmore than
ever - a legislative tool is called or that can beat the
competition and can improve the all-round services
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism8
oered, something that is in the interest o both cam-
psite operators and designated rest areas. Obsolete
regulations must be immediately abolished. Opening
a new campsite, or improving one, invariably means
encountering bureaucratic diculties, but designated
rest stops also encounter the ostracism o the big cities.
Te last legislative decrees that dealt with tourism (in
particular those that were once called complementary
accommodation complexes) dates back to 1983, aer
which only a ew national laws were passed and then
a complete void, partially made up or by confictingregional laws.
Confedercampeggiocallsforalawthatrecognisesthe
importance o open air tourism, like the one called or
thanks to our involvement by the Federazione In-
ternazionale del Campeggio e del Caravanning (Inter-
national Camping and Caravanning Federation), the
F.I.C.C. Te important role o itinerant tourism must
be recognised, both rom an economic point o view,
as rom a cultural point o view. Open air tourism is a
liestyle choice that respects all the rules o every aspect
o civil society. It is a choice that deserves to be re-
spected and taken into consideration.
CONCLUSION
Italy manuactures RVs that are competitive on a Europe-
an level, are sold by several hundred rms and are appre-
ciated by millions o people.
We thereore demand our right to enjoy our hobby in
complete reedom and according to the rules o demo-
cracy in one o the most beautiul countries on earth.
It is a hobby that, today, generates vast revenue and em-ploys thousands upon thousands o Italians.
Calenzano, 24 February, 2011
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9Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
OPEN AIR TOURISMOPEN AIR TOURISM
IN EUROPEIN EUROPE
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism10
EUROPE: INDUSTRY REVENUESEUROPE: INDUSTRY REVENUES in 2009in 2009
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11Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
EUROPEANEUROPEAN RECREATIONAL VEHICLERECREATIONAL VEHICLE
CIRCULATIONCIRCULATION 20092009
4.32 million caravans4.32 million caravans
Source: E.C.F. 2009Source: E.C.F. 2009
1.16 million motorcaravans1.16 million motorcaravans
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism12
Compared to 2008,Compared to 2008,
new RV registrationsnew RV registrations
in Europe sufferedin Europe suffereda decline, in 2009, of:a decline, in 2009, of:
Caravan IndustryCaravan Industry 16.3%16.3%
MotorhomesMotorhomes 20.5%20.5%
Source: E.C.F. 2009Source: E.C.F. 2009
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13Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
NUMBER OF RECREATIONAL VEHICLESNUMBER OF RECREATIONAL VEHICLES
CIRCULATING IN EUROPE:CIRCULATING IN EUROPE: 20092009
source: E.C.F. 2009source: E.C.F. 2009
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism14
CARAVAN SALES IN EuropeCARAVAN SALES IN Europe
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
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15Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CARAVAN:CARAVAN: REGISTRATIONS IN EUROPEREGISTRATIONS IN EUROPE
source: E.C.F. 2009source: E.C.F. 2009
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism16
AUTOCARAVANS:AUTOCARAVANS: REGISTRATIONS IN EuropeREGISTRATIONS IN Europe
19961996 34,65734,657
19991999 46,61046,610
20002000 58,79058,790
2006200688,70488,704
20092009 58,98258,982
source: E.C.F. 2009source: E.C.F. 2009
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17Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
NUMBER OFNUMBER OF RECREATIONAL VEHICLESRECREATIONAL VEHICLES EUROPEEUROPE::
20092009
(*) data E.C.F. 2010(*) data E.C.F. 2010 -- elab.elab.
ConfedercampeggioConfedercampeggio
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism18
AUTOCARAVAN SALES IN EUROPEAUTOCARAVAN SALES IN EUROPE
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
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19Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
AUTOCARAVANSAUTOCARAVANS:: REGISTRATIONS IN EuropeREGISTRATIONS IN Europe
source: E.C.F. 2009source: E.C.F. 2009
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism20
CAMPSITESCAMPSITES
IN EuropeIN Europe
source: Eurostat 2009source: Eurostat 2009
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism22
In 2008, while on the road, EuropeanIn 2008, while on the road, European
campers spent:campers spent:
3.333.33 billion euros on stops outsidebillion euros on stops outside
of campsitesof campsites
source; E.C.F. 2009source; E.C.F. 2009
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23Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CAMPSITES:CAMPSITES:
COST OFCOST OF
1 NIGHT1 NIGHT
IN EUIN EU
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism24
CAMPSITES:CAMPSITES: COST OF 1 NIGHT IN EUCOST OF 1 NIGHT IN EU
..ItalyItaly 39.739.7
SpainSpain 37.437.4
DenmarkDenmark 35.735.7
NetherlandsNetherlands 34.134.1
CroatiaCroatia 33.433.4FranceFrance 32.332.3
SwitzerlandSwitzerland 28.228.2
AustriaAustria 27.527.5
SwedenSweden 25.225.2
GermanyGermany 24.224.2
HungaryHungary 23.023.0PolandPoland 21.921.9
Data Origin: E.C.F. 27.10.08Data Origin: E.C.F. 27.10.08
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25Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
THE SITUATIONTHE SITUATION
ININ
ITALYITALY
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
Campsites and villagesISTAT data for 2009 (n of beds)
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism26
NOTES ON ITALY
In2009,4,194,835foreigncampersfromalloverEuropecametoItalyandspentsome1,200,000.InItaly,theindustrycounts4,922,604people, including those who own trailer tents, tents or sleep in bungalows.
InItalytodaytherearesome246,323caravans,253,228motorhomes(annualproductiondecreasedto7,432recreationalvehiclesin2009) and 2,200 trailer tents in circulation.
Mobiletourismincampers,caravansandtentsaccountsforsome70%ofpleinairtourism,bothintermsoftouristowandexpenditure.
Camperrental,althoughstillmarginal(15-18%)isontheincrease:whereasItaliansprefertorentthemfromanagencyneartohome,Germans preer to rent them at their destination, oen the hub rom which they then go out and explore the surrounding area.
Tereisarealneedtodevelopanetworkofservicesandrestareasthatoersthekindsofservicesthistypeoftouristneeds,keepinginmind sustainability, environmental compatibility and local realities.
58%ofthosetravellingincampersovernightatcampsites,whiletheother42%dosoindesignatedrestareas.
Tereare2,573campsitesinItaly(ofwhichlessthan10haveEuropeanEcolabelcertication),about900restareasthatarerecognisedby their cities, more than 1,600 ree rest areas and some 1,000 rest areas located on the grounds o agriturismos.
Overthelast6or7years,Italiancampsiterateshaveincreasedbysome34%.
Foreigncamperspreferseasidecampsites(53.3%),followedbymountainareas(14.5%)andsitesofhistoricalinterest(11.1%),etc
Teaveragestayofaforeigncamperin2009was6.86daysperyear.Italiancampersaveraged7.86days.
InItalyin1959wenumbered498,057;by1982therewere2,593,866peoplecampingandin19892,995,565.In2009,thisgurehad
almost doubled. As to motor homes, in 1988 there were only 57,337 o them in circulation. By 1996 this number reached 113,284 and in2009 there were all o 252,961 registered motor homes in circulation.
Teincreaseinmotorhomesisduetovariousfactors:
a constant increase in the types o vehicles available,
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27Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
better product quality (thanks also to European regulations),
improvement o the image o the manuacturers,
improvement o the retail network and assistance,
motor home rentals,
the evolution o the use o recreational vehicles.
According to a ASSOCAMP survey commissioned by Soc. MERCURY in 2006:
In Italy the change in open air tourism industry came about in the 1990s when vacations became increasingly IINERAN, and no longerjust campsite camping.
Cleanliness, location and the characteristics o an area, saety and the quality/price ratio are important when choosing a campsite or restarea.
It is the camper that attracts the attention o potential new vehicle buyers, especially new campers.
Some55%ofthecampers/caravansincirculationareownedbythefamilyinthem,while25%areborrowedfromfriendsorfamily.
A recreational vehicle is used or anywhere between 12 and 17 outings annually, or a total o about 48 nights in the vehicle. O these, 17are in rest areas. Families that rent campers sleep out an average o 12 nights per year.
Whentravelling,dailyexpendituresforthefamilyorgroupaverageabout70perday,equaltoabout3,360peryear.
I we multiply this amount by the number o motor homes in circulation (about 250,000), the total amount o money spent by these vaca-tionersisalmost840,000peryear.
Some25-30%ofitinerantcampersbringtheirpetswiththem,justunder10%travelwithsomeonewhoisphysicallychallenged.Forlongervacations,51%choosetosleepinatentorbungalow,36%inthecamperand13%inthecaravan.
60%ofbothItaliansandGermansbringothermodesoftransportwiththem(bikes,scooters,etc)orsportsequipment(surfboards,canoes,etc).7%travelwithaphysicallychallengedperson.
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism28
NOTES ON ITALYNOTES ON ITALY
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29Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
NOTES ON ITALYNOTES ON ITALY: REVENUE: REVENUE
Open AirOpen Air TourismTourism: 3.53 b: 3.53 b EurosEuros::
In immobileIn immobile structuresstructures:: 1 m Euros1 m Euros
InIn RVsRVs atatcampsitescampsites: 1.7 b: 1.7 b EurosEuros
InIn RVsRVs outsideoutside ofofcampsitescampsites: 814 m: 814 m EurosEuros
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism30
NOTES ON ITALYNOTES ON ITALY
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31Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
THE EVOLUTIONTHE EVOLUTION
OF CAMPING INOF CAMPING IN
ITALYITALY
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
Campsites and villagesISTAT data for 2009 (n of beds)
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism32
CAMPSITES: 1973CAMPSITES: 1973 -- 200920091973 1,2011,201 %%
1974 1,2601,260 4.914.91
1975 1,3341,334 5.875.87
1976 1,4011,401 5.025.02
1977 1,4211,421 1.431.431978 1,5251,525 7.327.32
1979 1,6591,659 8.798.79
1980 1,8081,808 8.988.98
1985 2,1812,181 20.6320.63
1990 2,3192,319 6.336.33
1991 2,2992,299 --00.86.86
1992 2,3412,341 1.831.83
1993 2,2792,279 --22.65.65
1994 2,3462,346 2.942.94
1995 2,3462,346 0.000.00
1996 2,3672,367 0.900.90
1997 2,3792,379 0.510.51
1998 2,3752,375 --00.17.17
1999 2,3552,355 --00.84.84
2000 2,3762,376 0.890.89
2001 2,3702,370 --00.25.25
2002 2,3742,374 0.170.17
2003 2,5302,530 6.576.57
2004 2,5292,529 --00.04.04
2005 2,4112,411 --44.67.67
2006 2,5062,506 3.943.94
2007 2,5872,587 3.233.23
2008 2,5952,595 0.310.31
2009 2,5732,573 --00.85.85
3,0003,000
2,5002,500
2,0002,000
1,5001,500
1,0001,000
500500
00
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33Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CAMPSITES: THEIR LOCATIONSCAMPSITES: THEIR LOCATIONS
Camping in Italy 1995: % per area Camping in Italy 2009: % per area
South
29.23%
North
47.63%
Center
23.14%
North
47.57%South
29.27%
Center
23.16%
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism34
CAMPSITES IN ITALY: ECONOMIC VALUECAMPSITES IN ITALY: ECONOMIC VALUE
FulltimeFulltime employeesemployees: 1,500: 1,500
EmployeesEmployees inin relatedrelated activitiesactivities: 30,000: 30,000 circacirca
RevenueRevenue (in 2007):(in 2007):
3 b3 b euroseuros circacirca
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35Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
AVERAGE STAYS IN CAMPSITES:AVERAGE STAYS IN CAMPSITES:
DAYS / YEARDAYS / YEAR
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism36
THE RECREATIONAL VEHICLETHE RECREATIONAL VEHICLE
INDUSTRY ININDUSTRY IN
ITALYITALY
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
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37Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
(*) data(*) data fromfrom AnfiaAnfia -- AciAci -- E.C.FE.C.F.: 2003.: 2003 onwardsonwards.. ElabElab.. ConfedercampeggioConfedercampeggio 20112011
ff ii lt l
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NN ofof RVsRVs circulatingcirculating inin ItalyItaly accordingaccording toto
ACIACI
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39Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
ItalyItaly: RATIO: RATIO RVsRVs//inhabitantsinhabitants
RVRV AND THEIR AGESAND THEIR AGES
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RVsRVs AND THEIR AGESAND THEIR AGES
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motormotor homeshomes:: READER PREFERENCESREADER PREFERENCES
mansardato34,7%
profilato29,2%
camper-van34,6%
motorhome2,1%
Motorizzazione
Renault
1,3%
Ford
19,1%
Fiat
73,9%
Mercedes
1,4%Iveco
4,3%
camper-van
34.6%
motor home2.1%
integrated29.2%
overcab
34.7%Motors
Fiat73.9%
Ford
19.1%
Iveco4.3%
Mercedes1.4% Renault
1.3%
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STATISTICSSTATISTICS
REGARDINGREGARDING
CARAVANSCARAVANS
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
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43Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CARAVANS:CARAVANS:
UNITS MANUFACTUREDUNITS MANUFACTURED
19671967--20102010
(*)(*) sourcesource:: AciAci 20092009 -- UNRAE 2010UNRAE 2010
CDECDE MinistryMinistry ofof TransportTransport 20102010 --
AssocampAssocamp '10'10 --
ConfedercampeggioConfedercampeggio 20112011
%% MKT PENETRATION OFMKT PENETRATION OF CARAVANSCARAVANS:: 20082008 1010
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%% MKT PENETRATION OFMKT PENETRATION OF CARAVANSCARAVANS:: 20082008--1010
(*)(*) SourceSource: CDE: CDE Min.Min. ofof InfrastructureInfrastructure andand TransportTransport &&
AssocampAssocamp 20102010
ElaboratedElaborated by.Confedercampeggioby.Confedercampeggio 20112011
**fo rfor 2010: data up2010: data up toto OctoberOctober
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45Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
STATISTICSSTATISTICS
REGARDINGREGARDING
MOTOR HOMESMOTOR HOMES
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
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motor home MANUFACTUREmotor home MANUFACTURE19821982 -- 20102010
(*)(*) SourceSource:: AnfiaAnfia 20112011 -- AciAci 20092009 -- UNRAEUNRAE 20092009 -- AssocampAssocamp 20102010 -- ElabElab.. ConfedercampeggioConfedercampeggio
20112011
16,00016,000
14,00014,000
12,00012,000
10,00010,000
8,0008,000
6,0006,000
4,0004,000
2,0002,000
00
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47Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
STATISTICSSTATISTICS
REGARDINGREGARDING
TRAILER TENTSTRAILER TENTS
AND TENTSAND TENTS
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
ON THE ROADON THE ROAD
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism48
ON THE ROADON THE ROAD
WITHWITH
TRAILER TENTSTRAILER TENTSTrailerTrailer tentstents areare notnot veryverypopularpopular inin eithereither ItalyItaly oror
EuropeEurope. In 2009. In 2009 therethere werewere onlyonly
aa 2,2002,200 trailerstrailers containingcontaining
campingcamping tentstents inin circulationcirculation. In. In
thatthat samesame yearyear ,, forfor exampleexample,,
3,2243,224 boatboat trailerstrailers werewere sold,sold,
whereaswhereas trailertrailer tenttent salessales
numberednumbered onlyonly 747747..
BUTBUT LETLETS NOTS NOT
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49Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
BUTBUT LETLET S NOTS NOT
FORGETFORGET
AGRITURISMOSAGRITURISMOS
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
O h f h f i i h lid h d
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism50
Over the past few years the request for agri turismo holidays has undergonesignificant changes: at firs t it involved a small amount vacationers who werepassionate about tradition and food and wine specialties. Today it invo lves a fargreater number of people seeking close contact with nature, good healthy food,
peace and quiet - usually at very reasonable rates. We have asked the most impor tantagriturismo organisations to supply us with information regarding how many of themalso host campers, and the number of plots. Not everyone responded to our letter.At any rate, this is what the situation seems to look li ke:
yearyear NNof AGRITURISMOSof AGRITURISMOS
campercamper plotsplots
19901990 5,9655,96520002000 6,8166,816
20012001 8,4168,416
20032003 9,4749,474
20042004 10,30110,301
20052005 11,75811,758
20062006 12,87412,874
20072007 13,94113,941
20082008 15,46515,465 1,000 circa1,000 circa
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51Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
REST AREASREST AREAS
ANDAND
ITINERANT TOURISMITINERANT TOURISM
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
NUMBER OF REST AREAS SINCE 2004NUMBER OF REST AREAS SINCE 2004
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NUMBER OF REST AREAS SINCE 2004NUMBER OF REST AREAS SINCE 2004
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53Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CONFEDERCAMPEGGIO AND TOURISMCONFEDERCAMPEGGIO AND TOURISM
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism54
CONFEDERCAMPEGGIO AND TOURISMCONFEDERCAMPEGGIO AND TOURISM
Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori
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57Confederazione Italiana Campeggiatori - Camping and Open Air Tourism
CONFEDERCAMPEGGIOCONFEDERCAMPEGGIO HEADQUARTERS:HEADQUARTERS: isince 19671967
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Confederazione Italiana Campeggiatori - Camping and Open Air Tourism58
CONFEDERCAMPEGGIOCONFEDERCAMPEGGIO HEADQUARTERS:HEADQUARTERS: sincesince 19671967
CAMPING AND OPENCAMPING AND OPEN
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CAMPING AND OPENCAMPING AND OPEN
AIR TOURISMAIR TOURISM
Europe & Italy in numbers
I.P. Il Campeggio Italiano
Magazine founded in 1958-
Owned by: Confederazione italiana Campeggiatori,
A non-profit organisation founded 2 July, 1950
D.P.R.n. 1000 11 giugno 1963
Photographs: Confedercampeggio archives
Research: Coordinated by Gianni Picilli
Printed in Calenzano, in February 2011
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Confederazione italiana CampeggiatoriConfederazione italiana Campeggiatori