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Can LinkedIn increase business & consumer engagement?2013 Payroll Giving Conference, 25 Jun 2013
Emily Miller, MD & LinkedIn Trainer
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Agenda
1. Introduction2. Value of LinkedIn3. Increasing Engagement4. Q&A
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Marshall Walker Associates
• 15+ years in professional services business development and marketing
• MBA from London Business School
• LinkedIn training and coaching since 2010
Emily Miller, Founder & LinkedIn Trainer
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LinkedIn: 225+ million users
US based36%
Outside of US64%
Source: LinkedIn 2013
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Value of LinkedIn
• Largest online professional networking site in the world
• LinkedIn visitor-to-lead conversion rate (2.74%) almost 3 times higher than both Twitter and Facebook
• Over 90% influence business decisions in their companies
• Includes 11 million people in the UK
• 49% of LinkedIn users have a household income over £63K
• Executives from all Fortune 500 companies
• Members are nearly 50% more likely to purchase from a company they engage with on LinkedIn
Source: LinkedIn, June 2012 & Hubspot
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Using LinkedIn to grow your Payroll Giving schemes
• Research and find new Payroll giving scheme business prospects
• Raise your charity’s profile with businesses and consumers
• Strengthen current business relationships• Transform cold calls into warm ones• Find potential partners/suppliers
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Increasing Engagement
Achieve an ‘All Star’ profile • Industry and postal code• A current position with description• Use key words• Two more positions• Education• At least 5 skills• Profile photo – a professional one!• At least 50 connections
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Increasing Engagement
LinkedIn Groups • Find the right groups for you• Raise your profile• Find potential clients• Follow potential clients• Take new online business relationships offline as
well
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Increasing Engagement
Company Pages
• Status Updates• Banners• Highlight products & services• Request recommendations• Attract followers
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Case Study: 3rd Sector
Developed strategy for LinkedIn use. Set up LinkedIn profiles & company page.• Results:– Approached by Social Enterprise for collaboration– Offered a stall at a exhibition free of charge– Initiated relationships with two major prospects
and set up meetings offline
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Oxfam
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Oxfam
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Save the Children UK
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Save the Children UK
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Learning a new skill
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Questions?
Emily Miller, LinkedIn CoachEmail | [email protected]
Web | www.linkedintutors.comTwitter| @LinkedInTutors