Download - Cannes Lions 2016: The Truly Useful Trends
CANNES 2016: INSPIRATION FROM THE
WINNERS
MATT BELL • HEAD OF DIGITAL STRATEGY • @_MBELL_
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THE EVOLUTION OF CANNES WINNERS: 2014
Cannes 2016 : Trends and Inspiration
THE EVOLUTION OF CANNES WINNERS: 2015
Cannes 2016 : Trends and Inspiration
THE EVOLUTION OF CANNES WINNERS:
2014
ONE OFF STUNTS
TAPPING INTO EMOTIONS
NEW DATA PROVIDING NEW STORIES
TECHNOLOGY AS AN ENABLER FOR EXPERIENCE
TAPPING INTO CULTURUAL MOMENTS
ADVERTISING BEING MORE THAN ‘ADS’
TECHNOLOGY AS AN ENABLER FOR GOOD
CREATNG CAMPAIGNS
BRANDS BEING MORE THAN ‘ADVERTISING’
2015 2016
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
Silver
Pink Ribbon Germany
DDB
Cannes 2016 : Trends and Inspiration
“GAMING THE SYSTEM”
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
BronzeCannes 2016 : Trends and Inspiration
PERSILMULLENLOWE
BronzeCannes 2016 : Trends and Inspiration
PHE; MEC/FREUDS/M
&C/23RED
GOLD
Cannes 2016 : Trends and Inspiration
FONTERA BRANDS NZ
COLENSO BBDO
“CAMPAIGNS, NOT JUST STUNTS”
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
SHORTLIST
ZDKGRABARZ &
PARTNER
GOLD
PLAN.NETSERVICEPLAN
“TECHNOLOGY AS AN ENABLER FOR GOOD”
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
GRAND PRIX:
DIRECT
SWEDISH TOURIST
ASSOCIATION INGO
GOLD
Cannes 2016 : Trends and Inspiration
NHS ENGINE
GRAND PRIX:
DIRECTCannes 2016 : Trends and Inspiration
BURGER KING NZ
Y&R
“TEAM WORK AT THE HEART”
Cannes 2016 : Trends and Inspiration
THERE WERE BROAD TRENDS IN THE LONGTAIL OF WINNERS
Cannes 2016 : Trends and Inspiration
GOLD
Cannes 2016 : Trends and Inspiration
TOYOTASAATCHI &
SAATCHI
GOLD
Cannes 2016 : Trends and Inspiration
IF INSURANCEFORSMAN & BODENFORS
“BRANDS DRIVING BREAKTHROUGHS”
Cannes 2016 : Trends and Inspiration
“How much do we drive those ideas forward into the world? How much do we leave them on the shelf each year? And how do we start turning
today’s breakthroughs into tomorrow’s best practices?”
Mark D’Arcy ; Facebook CCO
FINAL THOUGHT: THE PURPOSE OF CANNES?