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CAR SHARING EXPERIENCE IN ROMESandro BartolucciHead of Car Sharing Unit
Roma Servizi per la Mobilit (Rome Mobility Agency)
Valencia february 17, 2011 CATALIST Workshop
Successful CIVITAS Experiences on Car-Sharing
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Car Sharin in Rome
Carsharing in Rome started in March 2005 with 5
parking areas in one of the borough of the city center
From June 2007 the service was extended to 3 other
In October 2009 Car Sharin was im lemented further,
adding parking areas and cars within the boroughsalready served
Within 2013 the service will be
ex anded to all the 19 borou hs of
the Municipality of Rome, reaching anumber of cars three times the
present
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Car Sharin in Rome facts and fi ures
2005 2006 2007 2008 2009 2010
Fleet: the cars 9 9 33 41 104 106
Active cards 201 318 704 1018 1365 1951
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Car Sharin in Rome facts and fi ures
Points of strength:
affordability - low rates and small membership fees,,charges for gas
circulation bonuses - no parking fees, free ride ontaxi/bus lanes and access to LTZs
good area coverage- the number of locations within a
,whole neighborhood area, is about > 1
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Car Sharin in Rome - arkin areas
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The rowth of the service tri s er ear
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The rowth of the service tri s er customer
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The rowth of the service usa e km
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Im rovin the service - subscri tions
In order to speed up the customers registration process, a new
,
account and to find all the informations needed to learn to use the
service.
For all the customers its possible to pay the service with credit
card, to edit and verify their own data and to read and download all
e nvo ces ue or e use o e serv ce
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Im rovin the service inte ration with PT
In order to integrate the Car Sharingsystem with the PT services, theregional PT card has been enabled onthe CS s stem itself
Starting from the end of 2009, newCar Sharin customers have been
supplied with the PT card to accessthe CS system
Thus, each CS customer can access
the PT services simply loading a valid
can have their card enabled to the CSservice
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Im rovin the service usin new media
Thanks to a close cooperation within
,
new communication tools have been
set up to appeal young end users
increase appeal and to promote anuser-friendly approach, speeding up
e commun ca on w cus omers
Extension of booking tools on mobile
devices to make the access easier
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The develo ment new arkin locations
A co-operation between the Car Sharing of Rome and the School
define the development plan
PCA= 29% PCA= 90% PCA= 70%
e n ng t e e estr an atc ment rea
Theoretical walkable zones have been mapped to show the actual area
within 9-min walk from a Car Sharing parking area
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The develo ment electric car sharin
Thanks to an agreement signed by the municipality of Rome with
, ,
recharging stations will be made available in the central areas of
the city, with a number of them reserved for Car Sharing vehicles
Within the frame of the same
agreement, the Car Sharing of
Mercedes-Benz Italy, along withTRS, the technological supplier of
the Italian ar haring system, the
Italian Car Sharing Consortium and
ICS the subject funded by theItalian Ministry of Environment to
promote Car Sharing in Italy - to
operative electric car sharing
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www.cars ar ng.roma.