Download - CareerToolboxUSA Back-2-work Program
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JOB SEARCH &
CAREER CHANGE
presented by
Graham Riley
CAREERTOOLBOXUSA.COM
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1. Provide a job search program appropriate for today’s job market
2. Assist you in understanding, presenting & marketing the “value” of your services to hiring managers & organizations by social media
3. Identify useful resources
WORKSHOP OBJECTIVE:Re-Ignite Your Job Search
CAREERTOOLBOXUSA.COM
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TRADITIONAL JOB SEARCH
CAREERTOOLBOXUSA.COM
Resume Search Submit
InterviewOffer
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“TRADITIONAL” JOB SEARCH TODAY
CAREERTOOLBOXUSA.COM
Resume Search Submit
No ReplyFrustration
Revise Resume
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OBSTACLES + CHALLENGES
Valued education, experience & training• Technical• Professional• Interpersonal
Resume & on-line profiles that reflect your value
Viable network of business contacts
Preparation• Financial• Behavioral
Willingness to relocate History/background
CAREERTOOLBOXUSA.COM
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WANT DIFFERENT RESULTS?
RESUME SEARCH
SBMITUDATE RESUME
CAREERTOOLBOXUSA.COM
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PROGRAM, PLAN or APPROACH…
CAREERTOOLBOXUSA.COM
“We simply executed a plan that we were trained to do!”
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THE BACK-2-WORK JOB SEARCH PROGRAM
CAREERTOOLBOXUSA.COM
Step 1
Your
Services
Step 2
Your
Marketing
Materials
Step 3
Marketing
Material
Distribution
Step 4
Networking
On-line &
In-person
Step 5
The
Interview
Process
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You ARE The CEO:The “Value” Statement
CAREERTOOLBOXUSA.COM
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WHAT IS VALUE?
CAREERTOOLBOXUSA.COM
“Value is that quality of anything which renders it desirable or useful”
Monetary or material worth, as in commerce or tradeThe worth of something in terms of the amount of other things for
which it can be exchanged or in terms of some medium of exchange
Equivalent worth or return in money, material, services, etc.Estimated or assigned worth; valuationDenomination, as of a monetary issue or a postage stampMagnitude; quantity; number represented by a figure, symbol, or
the likeSignificance; favorable regard; merit, or importanceConsider with respect to worth, excellence, usefulness, or
importance18 listed!
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YOUR VALUE TODAY
CAREERTOOLBOXUSA.COM
1. Profitability!2. Drive revenues3. Cutting costs4. Fiscal-based decisions5. Timeframe: Here & now6. Operational focus7. Optimize existing systems8. Increase efficiency9. Operate cheaper
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ORGANIZE YOUR THOUGHT PROCESS
CAREERTOOLBOXUSA.COM
Do you focus on what you DO or on what OUTCOMES you are able to achieve by what you do?
Do you know what you enjoy doing?
Do you know what your ability is to positively impact an organization?
Do you focus on what you are capable of offering vs. what is in demand or considered valuable?
Turn a long list of skills into a framework for representing your value so that it is clear, organized & memorable
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CREATING A VALUE STATEMENT
CAREERTOOLBOXUSA.COM
For the employer:
1. What does this candidate bring to the table?
2. Why should an employer look at their resume?
3. What differentiates this candidate from the others?
For YOU:
1. What sort of company / environment do I thrive in?
2. What role am I happiest playing?
3. What differentiates one employer from the next?
4. What do I need from my manager?
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The Marketing Materials:
On-Line Profiles & Resume
CAREERTOOLBOXUSA.COM
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YOUR MARKETING MATERIALS
CAREERTOOLBOXUSA.COM
On-Line Presence &Resume
1. Myth vs. reality2. Objective3. Content & Format4. Platform5. Free vs. for Fee6. The web NEVER
FORGET’S!!!
Cover letters
1. Job specific2. Prospecting for a role3. Professional 3rd party
recruiter (headhunter)
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A PROFESSIONAL PERSPECTIVE
CAREERTOOLBOXUSA.COM
“focus on getting people to understand their personal value proposition - I don't think enough job seekers take the time to know that, and I don't think enough professional resume writers take the time to help them figure it out. The net result is that a lot of people are resorting to questionable tactics such as "dummying down" their resume instead of "smartening up" their job search strategy.”
Resume Writer
“As a professional resume writer myself I'm amazed at what people are using as their personal marketing documents.”
Resume Writer
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ATTENTION TO DETAIL
“The job search process is simply a LOT of simple
things, done well over a long period
of time!”
CAREERTOOLBOXUSA.COM
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YOUR ATTENTION TO DETAIL: 101!
Check spelling & grammar: Configure word processor or email system to automatically do this!
Avoid elaborate fonts & graphics
Send a copy to yourself & print it out for review BEFORE sending or posting!
CAREERTOOLBOXUSA.COM
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MARKETING (RESUME) FORMAT
CAREERTOOLBOXUSA.COM
RESUME
UDATE RESUME
YOUR NAME
Address
YOUR NAME
Value Statement
ProfessionalExperience
ProfessionalExperience
Education/Training
Awards
Address
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RESUME FORMAT
CAREERTOOLBOXUSA.COM
Professional Experience
<Job Title><From-To>
<Company Name>Responsible for . . . .Led . . . . Managed . . . .
<Job Title><From-To>
<Company Name>Responsible for . . . .Led . . . . Managed . . . .
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YOUR ATTENTION TO DETAIL: 102!
Make sure dates on your resume do not overlap
Facts or Figures that can be supported & make sense
When emailing resume, DO NOT put "version #'s" when saving the file
Be consistent using periods
Ensure ALL information on resume is consistent LinkedIn or Job Board postings
CAREERTOOLBOXUSA.COM
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HOW EFFECTIVE IS YOUR MARKETING?
Does your trusted friend have the ability to answer these THREE questions:
1. What do I do?
2. Why am I a viable candidate for the position?
3. How have other organizations benefited from hiring me?CAREERTOOLBOXUSA.COM
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HOW EFFECTIVE IS YOUR MARKETING?
CAREERTOOLBOXUSA.COM
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Networking:On-Line & In-Person
CAREERTOOLBOXUSA.COM
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ESTABLISHING VIABLE BUSINESS CONTACTS
What networking is & what it is not!
On-line:Industry resourcesUse social media to formally present your
services to hiring organizations
In-person:Industry trade shows, seminars & conferencesNetworking groupsPreparation is key
CAREERTOOLBOXUSA.COM
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LEVERAGE YOUR VALUE
Function as a consultantDevelop in-depth current knowledge of
what’s happening in your industry / specialtyHow can revenues, costs & profits be
affected?Consider how your skills would enhance the
company’s ability to drive profitsStrongest value message requires wider
perspectives into the hiring company’s organization
Focus on creating value & the OUTCOME of your services!
CAREERTOOLBOXUSA.COM
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PROFESSIONAL PROFILE
PhotographHead shot with a plain
backgroundSmile & no hats
PhoneVoice mailNameProfessional, clear & upbeat<Default Recording>
CAREERTOOLBOXUSA.COM
Email<First Name>.<Last Name>@Gmail.comHotmail.comYahoo.comEtc
Email Signature<First Name>.<initial>.<Last Name>Phone numberEmail addressLinkedIn-Facebook-Twitter URL buttons
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URL BUTTONS
CAREERTOOLBOXUSA.COM
LinkedIn Profile: http://www.linkedin/in/<name>
Facebook Profile: http://www.facebook.com/<name>
Google+ Profile: https://plus.google.com/<name>
Twitter Profile: http://twitter.com/<name>
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SUBJECT MATTER EXPERTISE RESOURCES
General Newswww.cnn.comwww.msnbc.msn.comwww.forbes.com
TechnologyIndustry specificRole specific
CAREERTOOLBOXUSA.COM
CareersIndustry specificRole specific
Associations, Special Interest Groups etcBest practicesIndustry specificRole specific
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PLANNING YOUR WEEK
RESUME SEARCH
SBMITUDATE RESUME
CAREERTOOLBOXUSA.COM
Mon Tue Wed Thurs Fri
AM
Lunch
PM
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HOW EFFECTIVE IS YOUR NETWORKING?
CAREERTOOLBOXUSA.COM
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The Interview Process:
Closing the Deal
CAREERTOOLBOXUSA.COM
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PREPARING FOR THE INTERVIEW
The Industry & MarketTrendsCompetitorsCurrent economic conditions
The Company & The RoleFinancial results & the “media”!Question/answer: Focus on the What? Why? How?Your questions for the interviewer
LogisticsWhere? When? With whom?The interviewer: Their hopes, dreams & desires!
CAREERTOOLBOXUSA.COM
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THE INTERVIEW
Answering those “tough” questionsFocus on the services & value that you would bring Have the interviewer picturing you doing the jobKeep the same level of enthusiasm throughout EVERY
interview
Your questionsAre not a memory test!Are adaptable based upon the new information you
have picked up during the interview
The closeWhat are the next steps? In what timeframe?Clearly re-state your interest in the role & your
enthusiasmCAREERTOOLBOXUSA.COM
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POST-INTERVIEW FOLLOW-UP
1. What went well?
2. What did not go so well?
3. New things you learned about the company or the role?
4. Were there any surprise questions?
5. What is required in order to be prepared for the next step?
CAREERTOOLBOXUSA.COM
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1. Provide a job search program appropriate for today’s job market
2. Assist you in understanding, presenting & marketing the “value” of your services to hiring managers & organizations by social media
3. Identify useful resources
WORKSHOP OBJECTIVE:Re-Ignite Your Job Search
CAREERTOOLBOXUSA.COM
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OBSTACLES + CHALLENGES
Setting priorities
Time management
Money
Motivation
Peer, family &/or parental pressure
Stress
CAREERTOOLBOXUSA.COM
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1. Assess your efforts to date2. Have a program, plan or approach3. Get a “cheerleader” & allow time for what
you enjoy4. Stick with it: Your resume indicates you
have been previously successful at doing this a LOT!
NEXT STEPS: What are YOU going to do differently?
CAREERTOOLBOXUSA.COM