Test Automation Increases the Overall Product Quality
and Usability of ADTECH’s Ad Serving System
Media & Technology | ADTECH
ADTECH is a digital marketing company, providing publishers, agencies and ad networks with products to
manage, serve and evaluate online advertising campaigns, including display, video and mobile formats.
Founded in 1998 and headquartered in Frankfurt, Germany, ADTECH is the ad serving platform of AOL's
digital advertising business.
Keeping up with high performance standards, ADTECH sought to increase the efficiency of its ad serving
and data management processes. The goal was to enhance the ad serving technology with a new set of
functionalities. The new components had to be tested to ensure faster confirmation of product builds and
consequently of product releases.
The Business Context
Supported by iQuest’s testing
expertise, our collaboration
resulted in a fully improved
ad serving technology.
Thanks to their in-depth
understanding of our
business needs, iQuest
became a trusted partner,
enabling us to increase the
performance of our solutions
and maintain high technology
standards.
Eain JonesSenior Technical Manager
ADTECH
The integration of the automation testing in the
software release model provides fast, repeatable,
reusable and reliable means to test the software
products, increasing the overall product quality.
ADTECH's integrated ad serving platform allows
publishers, ad networks, agencies and advertisers
to create, manage and track their digital
advertising campaigns, including display, video
and mobile formats.
iQuest was engaged to develop a test strategy that
would uncover the risks within the ad serving
system and across the software solutions and
suggest improvements. Together with ADTECH, we
created a combination of tools and testing
processes that increased test coverage and
improved the Continuous Integration practices
through automated testing.
Using agile development methodologies we
integrated the testing team within the
development group aiming to identify the
potential flaws of the product and the quality of
the code at early stages. Our test engineers
developed API tests as an intermediary between
the unit and the UI tests to provide quick feedback
to the development team regarding software
release quality, thus improving the product’s
viability throughout the entire development
lifecycle.
The most critical business flows on the UI level
were automated, increasing the testing
productivity and ensuring a more user friendly
product. We focused on increasing the reliability of
the product’s functionalities, going through a
continuous research and adjustment process of the
testing automation framework.
The Solution
Media & Technology | ADTECH
QA & Testing Case Study
The combination of agile software development
and a pool of flexible testing resources led to the
implementation of a scalable methodology
helping ADTECH improve cost efficiency and
reduce time-to-market.
By using test automation as a tool to generate
test data for volume and performance tests, we
augmented the manual testing productivity and
efficiency, enabling a rapid feedback delivery to
the development team regarding the quality of
each product build.
The Business Impact
ADTECH’s highly established
digital marketing services
benefit from a full set of
rigorous testing processes,
which brings valuable market
flexibility and helps mitigate
business risks.
Key Benefits:
Improved usability
Augmented testing manual for
productivity and efficiency looking to
enable a rapid feedback delivery and a
fast, repeatable and reusable testing
software products
Improved flexibility
Reduced time-to-market and cost
improvements by focusing on agile
software development and scalable
testing methodology
Improved productivity
Enhanced reliability of product
functionalities and automated business
flows inside the testing automation
framework.
Improved quality
Increased efficiency of ad serving and
data managing processes through faster
product builds confirmation and product
releases.
Copyright 2015, iQuest Group. All rights reserved. All rights reserved. No part of this document may be reproduced, stored in a retrieval system,
transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from
iQuest. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
iQuest is an independent, global IT services and solutions provider that for more than 17 years has been delivering
first-class software solutions to leading companies in Life Sciences, Telecom, Transportation, Financial Services, and
Energy. With a growing international presence, iQuest provides a full range of software development services,
integration services, and software products, all of which rely on the latest commerce, cloud, big data, and analytics
platforms.
Headquartered in Germany, iQuest currently employs more than 600 people, distributed across delivery centers in
Romania, as well as local and affiliate offices in Europe, the US and Asia.
www.iquestgroup.com
About iQuest
ADTECH, a wholly-owned subsidiary of the AOL Advertising.com Group, is a leading provider of ad serving and ad
management solutions. ADTECH provides integrated digital marketing solutions that enable web publishers, ad
networks, agencies and advertisers all over the world to manage, serve and evaluate their online advertising
campaigns, including display, video and mobile formats.
Globally, ADTECH, works with customers in more than 74 countries and serves over 175 billion ad impressions
monthly.
www.adtech.com
About ADTECH