Download - Case Study: BBC Children in Need
-
7/27/2019 Case Study: BBC Children in Need
1/2
BT proudly supportingBBC Children in Need
For three decades the BBC has succeeded in transforming the lives of disadvantaged children in the UKthrough its BBC Children in Need Appeal. At its heart is a live telethon every November. While BT
technology handles the call trafc and transacts millions in donations, BT people help to answerthe phones.
And many more BT employees like Karen Goodrum are proud to invest their time,energy and imagination in fundraising activities. To date, with BTs help, BBC Childrenin Need has raised more than 650 million; money that has meant a safer, happierlife and a future where children are able to reach their potential. Thats a greatfeeling for Karen and everyone involved.
CASE STUDY
I get a great deal of pride and satisfaction from hostingand organising fundraising events in Warrington. Its
such a good feeling knowing that youre making adifference to disadvantaged childrens lives and
helping keep them safe and secure.
Karen GoodrumVolunteer for the BBC Children in Need Appeal
BT Call Centre, Warrington
Disadvantaged children get hearts-and-mindscommitment from BT people and technology
BBC Children in Need
-
7/27/2019 Case Study: BBC Children in Need
2/2
Behind-the-scenes BT technical know-how and volunteers have
helped raise over 650 million for young people in the UK
Making a difference bychanging lives
Too many children across the UK face
challenges in their lives such as disability,
poverty, abuse, and neglect. These create
barriers to personal and social development,
not just in childhood but throughout adult
life. The BBC wanted to make a real difference.
Since 1980 its been raising money for
disadvantaged children through its annualcampaign that culminates in November with
a live telethon: one of the biggest fundraising
events in the BBC broadcasting schedule.
BT helps make it happen. Behind the scenes
the BT network infrastructure underpins every
appeal night by carrying and routing calls
from donors without impact on a November
evenings normal trafc. Meanwhile, BTs
MyDonate for Telethons and Appeals platform
processes debit and credit card transactions. In
the course of the seven-hour TV marathon on
16th November 2012, BT technology handled
more than 182,000 calls which helped BBCChildren in Need to reach a record-breaking
on-the-night total of 26.7 million, bringing
the BBC Children in Need total to over 650
million since its beginnings.
In 2012, BBC Children in Need also made BTs
MyDonate for Fundraising platform its ofcial
online fundraising partner.
Support with a human face
But the BT commitment to the charity goes
beyond technology. This annual appeal has
won the hearts and minds of BT people too.They line up enthusiastically every year to join
the volunteers who answer calls from donors.
In 2012 more than 700 of them were on duty
Incredible technical expertise and the inspirational commitment ofstaff have put BT at the heart of BBC Children in Need for over 30years. During that time we have raised over 650 million which has
been used to help hundreds of thousands of children living toughlives right here in the UK.
David RamsdenChief Executive
BBC Children in Need
Offices worldwide
The services described in this publication are subject
to availability and may be modified from time to time.Services and equipment are provided subject to therespective British Telecommunications plc s tandardconditions of contract. Nothing in this publicationforms any part of any contract.
British Telecommunications plc 2013
Registered office: 81 Newgate Street, London EC1A 7AJRegistered in England No: 180000003/13
CASE STUDY
BBC Children in Need
in London, Lincoln, Warrington, Newcastle
and Glasgow. From engineers and advisors to
managers and technical experts, they come
from every part of the company. For many, its
a xed date in their calendar, year after year.
Angela Kelly, a senior marketing manager
at BT, explains: Taking part in the telethon
gives those who volunteer the opportunity
to give something back to the area in which
they live. For example, its really important tothe BT team here in Newcastle because they
know that donations go directly to the local
community as well as supporting projects
across the UK.
In these times of austerity, its great that
every single penny goes towards helping
a child in need in the UK and this is a big
deciding factor to our volunteers.
Year in, year out, a rewardingexperience
Beyond the telethon itself, thousands more
BT employees take pride in coming up with
their own ideas to raise money, at work and
in the community. Examples include holding
a Pudsey Tea Party at the BT Tower and an
initiative by BT Retail called Rainbow Week.
BT also encouraged participants to set up their
own fundraising pages on BTs MyDonate for
Fundraising platform to collect money from
sponsors online.
Those funds go into action in communities
right across the UK through BBC Children in
Need grants. These range from sums of a few
hundred pounds to several thousand pounds,
and last year a record total was distributed
across the UK. There are also emergency
essentials grants too. In 2013 around 2 million
will be distributed in this way: money thats
available fast to help children and their families
in times of crisis, funding basic needs like beds,
cookers and clothes.
The results shine through. In Leith in Scotland,
as one example, 25,700 from BBC Children
in Need is funding books and a project worker
for Bookbug. Its a scheme to familiarise pre-
school children from deprived communities
with nursery rhymes, letters, numbers,and the pleasures of storytelling. In Essex,
teenagers with impaired hearing learn new
communications skills, make new friends, and
gain independence through performances and
workshops at Zinc Arts Launchpad, with the
help of 285,625 from BBC Children in Need.
While in Skelmersdale, Lancashire, the Twinkle
House Sensory Room creates a magical space
for children with disabilities such as cerebral
palsy and ADHD. Here they can turn the room
into a space ship or underwater sh tank and
enjoy play, relaxation and new sensations
with a water bed, massage table, and huge
touch screen computer, funded by a grantof 102,116.
BBC Children in Need is just one of the charity
telethons supported by BT technology and
people. Theyve worked with the Comic Relief
Red Nose Day since 1985, and Sport Relief
also since its inception in 2002. The company
also provides call centre services, telephony,
network infrastructure and MyDonate for other
ad hoc telethons. These include Soccer Aid in
support of UNICEF and the Disasters Emergency
Committee (DEC) the organisation that brings
together UK aid agencies to take joint action
when people are affected by major disastersanywhere in the world.